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Pricing News Daily > 4/27/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: value innoruption final 0612 rev


Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…


Why “Cost Plus” Pricing Strategy is Bad Pricing Strategy | The Sales Hunter

Why “Cost Plus” Pricing Strategy is Bad Pricing Strategy | The Sales Hunter

“Cost-Plus” pricing is a common approach used by many businesses. It’s one that many financial people will argue is the right approach to ensure costs are covered. Approach is you start with your costs and then add on what you feel is an appropriate level of profit, and that becomes your customer’s price. It sounds […]


Price Consistency v. Discounts; Who Needs What? | Forbes

Price Consistency v. Discounts; Who Needs What? | Forbes

The U.S. retail industry has been on a roller coaster ride over the past couple of years due to a pullback in consumer spending amid an uncertain retail environment. There has been a notable change in buyers’ spending patterns, as they have exhibited an inclination towards saving money rather than impulse purchases. They have even […]


Which? urges action on ‘misleading’ supermarket prices | BBC News

Which? urges action on ‘misleading’ supermarket prices | BBC News

The consumer body Which? has called on the regulator to act over “confusing and misleading” supermarket prices. It has launched a “super-complaint”, a legal move which means the Competition and Markets Authority (CMA) must respond within 90 days. Which? said it had repeatedly exposed the tactics, but that “these dodgy offers” remained on the shelves. […]


Race For Better Service, Not Lower Prices | Strategic Pricing Solutions

Race For Better Service, Not Lower Prices | Strategic Pricing Solutions

I often participate in Friday morning breakfast meetings with a group of local executives from a variety of industries.  Discussion topics include the local business environment, performing versus non-performing entities, politics, and our hobbies.  During our most recent meeting, a discussion of a common hobby and the performance of a local business reiterated that quality […]


Pricing: The No Nonsense Formula | Kimberly Haydn Coaching

Pricing: The No Nonsense Formula | Kimberly Haydn Coaching

Yesterday I had a chat with a client that was so hardcore, we both grabbed a bottle of wine. The topic of our call? Pricing. For many business owners, the reason their business just isn’t as profitable as they need it to be boils down to poor pricing. Deciding what to charge can be confusing, […]


Strong pricing lifts Coca-Cola | IOLMobile

Strong pricing lifts Coca-Cola | IOLMobile

Atlanta – Coca-Cola, the world’s largest beverage company, posted its first quarterly sales gain in two years after higher drink prices helped make up for sluggish demand. The sales increase helped propel profit to 48 cents a share, excluding some items, Atlanta-based Coca-Cola said on Wednesday in a statement. Analysts estimated 42 cents, according […]


Yahoo! Rising: Q1 Misses, Q2 Rev View Misses; Display Volume Up, Pricing Down | Barrons.com

Yahoo! Rising: Q1 Misses, Q2 Rev View Misses; Display Volume Up, Pricing Down | Barrons.com

Search revenue saw a 3% rise, excluding TAC, to $432 million, with a 21% rise in paid clicks and a 3% rise in average price-per-click. Display revenue of $381 million, excluding TAC, was down 7%, with ads sold rising by 29% but prices decreasing by 17%. Read complete article here: Yahoo! Rising: Q1 Misses, Q2 […]


Re- thinking home pricing strategy… | ActiveRain

Re- thinking home pricing strategy… | ActiveRain

This morning I had an interesting meeting with several other owner/brokers. We got to talking about online marketing  and how to improve our marketing skills.  From there we asked – how do buyers search for homes online?  Well that was a pretty easy question to answer – 3 bed 2 bath Pool North Phoenix 400K […]


WordPress Services and My Pricing Strategy | Mario Peshev on WordPress Development

WordPress Services and My Pricing Strategy | Mario Peshev on WordPress Development

Pricing has always been a painful topic for everyone, both clients and contractors/companies. Clients try to keep it as low as possible (normally) and contractors try to earn more (again, normally). There are quite a few videos, books, tutorials and blog posts on the subject, and not as many people talking about that. Chris Lema is […]


Pricer’s Points: Now You See Me | Jose Mendoza

Pricer’s Points: Now You See Me | Jose Mendoza

According to Bernard (2013), prices might not be only mentally stored as a number but also as an image or even as an association related to a brand or to a perception of quality. More, Grewal et al. (2014) presented an interesting study on the effect of semantic price cues that suggest that consumers might […]

This Week in Pricing > 4/26/15

– 6 Steps to Follow to Sell at Maximum Price | The Sales Hunter
– Confusopoly – the art of baffling your customers on price | BBC News
– The Dangers of Discounting in B2B Sales | HubSpot
– Dynamic Pricing: Which Customers Are Worth The Most? Amazon, Delta Airlines And Staples Weigh In | Forbes
– Uber rivals say bill to cap surge pricing doesn’t go far enough | Crain’s New York Business

…and more



Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Webcast: How to Improve Sales People’s Confidence in your List Prices | SPA

When: May 6, 2015 2:00 PM Eastern

Register to attend our webcast where Nick Aversano, Director of Systems and Operations for Trade Supply Group, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve their sales people’s confidence in their list prices. To implement a solution that enhanced […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]



The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.”

     – Raymond Corey


Pricing Resources

Explore our archives of valuable pricing resources including:

Training: Online Courses | Stephan Liozu

Please find below the links to several online courses prepared for Professional Pricing Society as well as free-of-charge webinars on the themes of value and pricing. SAMA: Value Quantification in Strategic Account Management (Registration Required) – 2013 SAMA: Value Quantification – Working on Economic Value Estimation (Registration Required) – 2013 Pros Pricing: is it Time […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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