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Pricing News Daily > 5/11/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: value innoruption final 0612 rev

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

Publisher native advertising pricing models diverge | Digiday

Publisher native advertising pricing models diverge | Digiday

Native advertising is evolving, and with it, the pricing model. When The New York Times and The Wall Street Journal churn out campaigns consisting of elaborately designed infographics and articles, they charge for the content creation as well as the media. But many others, like BuzzFeed and The Huffington Post, just charge for the media […]

 

Low Milk Prices, Glutted Market Put Strain on Dairy Farmers | Supply & Demand Chain Executive

Low Milk Prices, Glutted Market Put Strain on Dairy Farmers | Supply & Demand Chain Executive

Elmhurst abruptly cut ties with Wood’s seven-farmer Mohawk Valley Cooperative and another small co-op in central New York in March, giving them 30 days to find new buyers for their milk. It couldn’t have happened at a worse time, with a nationwide glut of milk and plummeting prices. “A lot of people are scrambling to […]

 

Whole Foods to open chain of stores with cheaper prices | NOLA.com

Whole Foods to open chain of stores with cheaper prices | NOLA.com

NEW YORK — Whole Foods is planning to open a new chain of stores that courts millennials with lower prices as it faces intensifying competition as a purveyor of organic and natural products. … The plans come as Whole Foods — which has more than 400 locations — has seen its sales growth slow as organic and natural foods become […]

 

Tips for Pricing Your Products & Services | mosaicHUB

Tips for Pricing Your Products & Services | mosaicHUB

Pricing is one of the most frustrating, stress-inducing, and confusing issues for entrepreneurs to tackle; it’s also one of the most important pieces of the success puzzle, so let’s take a quick look at how to price your offerings. Read complete article here: Tips for Pricing Your Products & Services

 

This is Your Brain on Expensive Wine | Money.com

This is Your Brain on Expensive Wine | Money.com

On the other hand, people with more volume in parts of the brain associated with reward seeking and emotional self-evaluation are more susceptible to marketing placebo effects from price tags. The authors theorize that expectations have a bigger effect on these people: As soon as they see an high price, it appears, they start anticipating […]

 

Psychology of Pricing: A Gigantic List of Strategies | Nick Kolenda

Psychology of Pricing: A Gigantic List of Strategies | Nick Kolenda

Welcome to a massive list of psychological pricing strategies. Whether you’re launching a new product, selling items on eBay, or negotiating a deal on your house, you’ll learn how to choose a price that will maximize your profit. This article is pretty beastly. To help you find the pieces that are most relevant to you, I […]

 

The price-quality heuristic | Changing Minds

The price-quality heuristic | Changing Minds

Although price is often a fair guide (‘you get what you pay for’), it is not definitive. Pricing, generally, is a black art and is based more on what people are prepared to pay than on the actual cost of what you are selling (although, of course, you probably need to recover your costs). Low […]

 

Pricing-only approach to revenue management: Are you leaving money on the table? | Tnooz

Pricing-only approach to revenue management: Are you leaving money on the table? | Tnooz

Daily Pricing and the Limitations of “Pricing-only” Decisions To articulate the limitations of “pricing-only” approaches, let’s work on an example. Daily pricing (as opposed to arrival or length of stay pricing), is favored by many channel partners for its simplicity. However, daily pricing introduces difficulties in optimizing revenues. The reason for this is that with […]

 

Use Price To Profit And Grow | Forbes

Use Price To Profit And Grow | Forbes

Pricing is one of the most powerful–yet underutilized–strategies available to businesses. A McKinsey & Company study of the Global 1200 found that if companies increased prices by just 1%, and demand remained constant, on average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in […]

 

Dynamic Pricing: Coming to a brick-and-mortar store near you | Jose Mendoza

Pricer’s Points: Dynamic Pricing – Coming to a brick-and-mortar store near you | Jose Mendoza

However, what is interesting from the use of beacons in retail stores is the ability to deliver dynamic pricing in the retail environment. This is fascinating as dynamic pricing was restricted to Internet stores. By developing the relevant algorithms into the beacon platform, it is possible to deliver more than coupons or store invitations in […]

 


This Week in Pricing >5/10/15

Headlines
– Big price, big expectations for Mayweather-Pacquiao pay TV | Chicago Tribune
– Will customers pay for a more natural Panera? | MarketWatch
– How a Bad Approach to Customer Discounting Lost a 40-Year Customer | Small Business Trends
– 5 times it’s more expensive to be a woman | MarketWatch
– Steal These Tips On The Power of Effective Pricing | Inc.

…and more

 

Events

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Webcast: How to Stop Undisciplined Discounting | SPA

When: June 3 2015 2:00 PM Eastern

Register to attend our webcast where Kevin Mero, MBA, PMP, Project Manager at Equipment Depot, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop undisciplined discounting. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“The show is not selling, let’s raise prices!”

     – Ronda Helton

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Change Agent in Pricing (CAP™)

The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects. To select […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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