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Pricing News Daily > 5/13/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: APP-400dpiLogo

 

 

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

 

Headlines

The Myth of the Rational Consumer | Strategic Pricing Solutions

The Myth of the Rational Consumer | Strategic Pricing Solutions

The point of all this is – when setting prices we need to consider how our customers really make their decisions.  Many customers decide the brand of a particular product to buy, and then never switch brands.  Customers like that will not switch products or suppliers for modest price differences, and when you are selling […]

 

Drillers Answer Low Oil Prices With Cost-Saving Innovations | NYTimes.com

Drillers Answer Low Oil Prices With Cost-Saving Innovations | NYTimes.com

It has cut the average cost of drilling from $4.5 million to $3.5 million a well, in part by reducing the time it takes to drill from an average of 21 days to 17 through better planning and laying off slower crews. Statoil’s example is just one of many for an industry reeling from the […]

 

The Amazing Ways Uber Is Using Big Data | Data Science Central

The Amazing Ways Uber Is Using Big Data | Data Science Central

Surge pricing These algorithms monitor traffic conditions and journey times in real-time, meaning prices can be adjusted as demand for rides changes, and traffic conditions mean journeys are likely to take longer. This encourages more drivers to get behind the wheel when they are needed – and stay at home when demand is low. The […]

 

Verizon Wireless Tells ‘Price Sensitive’ Customers It Doesn’t Want Them, Declares It Doesn’t Need To Truly Compete | Techdirt

Verizon Wireless Tells ‘Price Sensitive’ Customers It Doesn’t Want Them, Declares It Doesn’t Need To Truly Compete | Techdirt

We’ve noted how AT&T and Verizon investors and executives have been terrified for some time that they would have to (gasp) compete on price as T-Mobile continues to disrupt the market with its consumer-friendly, faux-punk rock behavior. Ever since the AT&T deal was blocked by regulators, T-Mobile has been mercilessly (but entertainingly) mocking both companies, […]

 

Harley Goes Whole-Hog Against Discount Pricing | The Fiscal Times

Harley Goes Whole-Hog Against Discount Pricing | The Fiscal Times

“We’re not going to jump in and respond to price discounting by discounting on our great brand,” he said. “We’re managing this for the long-term value of the brand and the company, and sucking industry profits out of it by lowering margin and selling non-full margin product is not the way to do it.” Still, […]

 

How Amazon Exploit the Fans of One Direction | Brandwatch

How Amazon Exploit the Fans of One Direction | Brandwatch

Researching board games doesn’t often surface million-dollar insights. For every dime the cardboard bigwigs are spending on mass market television campaigns, they could be turning their game boxes into gold for free. Late one night, however, we discovered a direct correlation between mentions by certain superstar and the price of a product on Amazon.com. Read complete […]

 

Pricing’s Point Man | PharmaExec

Pricing’s Point Man | PharmaExec

Despite its underlying importance to the very survival of the R&D industry, market access has not received the attention it deserves as a living, strategic function, with its own embellished litany of shared learnings and “best practices.” One prominent industry practitioner, Ed Schoonveld, currently a managing principal at ZS Associates, has moved to fill that […]

 

The Pricing Journey | Stanford University Press

The Pricing Journey | Stanford University Press

In Economics 101, we learn that prices move quickly in response to supply and demand. Pricing researchers, however, know better. With some exceptions, pricing is almost never that fluid. Most prices tend to be sticky, in ways that often work against the seller (Bergen et al. 2003). More perplexing still, pricing structures can persist in […]

 

Uber’s Indian rival Ola being probed for ‘predatory pricing’ | PCWorld

Uber’s Indian rival Ola being probed for ‘predatory pricing’ | PCWorld

Ola, India’s largest ride-hailing service, is being probed by the Competition Commission of India for ‘predatory pricing,’ including for allegedly spending more than its revenue per trip by offering incentives to customers and drivers. The probe reflects the fierce competition in the Indian ride-hailing market, with a number of well-funded companies investing large sums to […]

 

Pricer’s Points: Retailers Fixate on the Customer | Giancarlo CORONA

Pricer’s Points: Retailers Fixate on the Customer | Giancarlo CORONA

Another much-expected RSR’s annual report, released in March, provides the state of the art for the retail advanced analytics adoption. An important benchmark for retailers, professionals and solution providers, who are evaluating innovative Big-Data initiatives in the retail & consumer industry. After a deep analysis, compared with my direct experience, here below an abstract of […]


This Week in Pricing >5/10/15

Headlines
– Big price, big expectations for Mayweather-Pacquiao pay TV | Chicago Tribune
– Will customers pay for a more natural Panera? | MarketWatch
– How a Bad Approach to Customer Discounting Lost a 40-Year Customer | Small Business Trends
– 5 times it’s more expensive to be a woman | MarketWatch
– Steal These Tips On The Power of Effective Pricing | Inc.

…and more

 

Events

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Webcast: How to Stop Undisciplined Discounting | SPA

When: June 3 2015 2:00 PM Eastern

Register to attend our webcast where Kevin Mero, MBA, PMP, Project Manager at Equipment Depot, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop undisciplined discounting. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“You can determine the strength of a business over time by the amount of agony they go through in raising prices.”

     – Warren Buffett

 

Pricing Resources

Explore our archives of valuable pricing resources including:

First Asia Pricing Professionals Networking Tour | Asia Pricing Professionals

As President of Asia Pricing Professionals (APP), it brings me great pleasure to announce that we will soon embark on a short Networking Tour of South East Asia. It is something we have been planning on doing for a while and something we are very excited about. … These networking events will be a great […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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