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Pricing News Daily > 5/15/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: SPA_logo_color LinkedIn 2

 

 

Strategic Pricing Associates

SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology products. The benefits are staggering; and they are typically accomplished in less than 90 days. Our typical client improves profitability by two to four percent of sales. SPA Clients include over 200 manufacturing companies including Parker HannifinRockwellGEExxon MobilCaterpillar as well as over 400 distributors including Harry Cooper Supply CompanyIndustrial Distribution GroupAH Harris, and ThermoFisher Scientific.

Click a link below to learn more…

 

Headlines

Subscription Pricing Strategy: All Bundles Are Not Created Equal | Zuora

Subscription Pricing Strategy: All Bundles Are Not Created Equal | Zuora

All of us have a love-hate relationship with webinars, yet they’ve become a standard marketing lever for technology companies. At their best they can be enlightening and educational. At their worst, they can be a fluffy infomercial. We all strive for the best-case scenario. But how can you tell if you’ve hit the mark? For […]

 

Tesla Powerwall: South African pricing questions | mybroadband

Tesla Powerwall: South African pricing questions | mybroadband

“Rule of thumb regarding these batteries is: half the size, double the capacity, four times the price,” said Teubner. “Yes, the lithium-ions have a much longer service life, but the price tag is almost prohibitively expensive, therefore people tend to purchase the considerably cheaper standard lead-acid / AGM+Gel batteries.” He said South Africans can expect to […]

 

Santa Fe Cuts Water Consumption By Imposing Tiered Pricing Model : NPR

Santa Fe Cuts Water Consumption By Imposing Tiered Pricing Model : NPR

BLOCK: And one of the things you’ve done there in Santa Fe is tiered water pricing – higher rates for water gluttons. You use more, you pay more. How does it work exactly? GONZALES: Well, it’s pretty simple. We have two tiers. The first tier is $6.06 for the first 1,000 to 7,000 gallons. Thereafter, […]

 

Dynamic Pricing and Impact of Simple and Easy to Understand Data Plans in Driving Mobile Data Revenues | PCC Mobile Broadband

Dynamic Pricing and Impact of Simple and Easy to Understand Data Plans in Driving Mobile Data Revenues | PCC Mobile Broadband

According to Ajay Gupta, Vice President and Head of Strategy and Marketing, Ericsson India, subscribers who know their plans well consume twice as much data compared to users who do not understand their plans. As subscribers continue to be inundated with the wide variety of ‘service mix’ – ie, the combination of devices, quotas, access rules/policies, […]

 

It’s not price-gouging; it’s hotel revenue management | news-press

It’s not price-gouging; it’s hotel revenue management | news-press

Winning estimated rates at his hotel rose by 10 percent to 15 percent. Doubtless other nearby hotels raised their rates, too.That doesn’t begin to compensate for room rates that slid 20 percent or more after local tourism’s winter high season ended early last month.And, it’s a rather modest uptick compared to those at the state […]

 

Volkswagen Won’t Cut Prices to Chase Market Share in U.S. | The Truth About Cars

Volkswagen Won’t Cut Prices to Chase Market Share in U.S. | The Truth About Cars

Even with a depressed euro and sales falling 2.7 percent in April, Volkswagen is staying the course. According to Automotive News, Volkswagen has no plans to change its current pricing strategy to chase market share. The brand has seen steady declines in the U.S. even as the market overall has been growing. “We believe it’s […]

 

Lamb board highlights strategy for value-based pricing | Missouri Farmer Today

Lamb board highlights strategy for value-based pricing | Missouri Farmer Today

When reading the Lamb Industry Roadmap, you can’t help but notice a huge emphasis on value-based pricing (VBP). Making VBP, or grid pricing, industry-wide standards is one of the critical objectives for the sheep industry to adopt, the American Lamb Board said in a news release. A Colorado State University study stated in 2007, of […]

 

Microsoft fleshes out ‘Windows as a service’ revenue strategy | Computerworld

Microsoft fleshes out ‘Windows as a service’ revenue strategy | Computerworld

“You can see when PC consumer shipments got weak, we adjusted our approach. We adjusted our approach in terms of SKU [stock-keeping unit] strategy, making sub 9-in. devices free,” said Hood. “We added new pricing strategy for opening price point devices. And we had programs to drive genuine Windows attach in high-piracy markets.” Hood was […]

 

PriceMethod Launches The First Dynamic Pricing Solution For Airbnb, VRBO And HomeAway | Virtual Press Office

PriceMethod Launches The First Dynamic Pricing Solution For Airbnb, VRBO And HomeAway | Virtual Press Office

SAN FRANCISCO, May 5, 2015 /PRNewswire/ — PriceMethod, a dynamic pricing platform for vacation and short-term rentals on Airbnb, VRBO, and HomeAway, launched today in 60 markets across the United States. Headquartered in San Francisco, PriceMethod’s software helps vacation rental hosts and owners increase their revenue 20-40% by helping hosts charge more during periods of […]

 

Pricer’s Points: B2B Strategy Alignment | Rodney Gaviola, CPP, CPM

Pricer’s Points: B2B Strategy Alignment | Rodney Gaviola, CPP, CPM

How do you manage the gaps between your pricing strategy and the customer’s revenue model? How transparent is the customer’s vendor management in acknowledging the suppliers value proposition? Read complete article here: B2B Strategy Alignment. Rodney Gaviola, CPP, CPM Sr. Pricing Strategy Manager l B2B I IMS/EPC Pricing l Analytics l Commercial Strategy

 


 

This Week in Pricing >5/10/15

Headlines
– Big price, big expectations for Mayweather-Pacquiao pay TV | Chicago Tribune
– Will customers pay for a more natural Panera? | MarketWatch
– How a Bad Approach to Customer Discounting Lost a 40-Year Customer | Small Business Trends
– 5 times it’s more expensive to be a woman | MarketWatch
– Steal These Tips On The Power of Effective Pricing | Inc.

…and more

 

Events

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Webcast: How to Stop Undisciplined Discounting | SPA

When: June 3 2015 2:00 PM Eastern

Register to attend our webcast where Kevin Mero, MBA, PMP, Project Manager at Equipment Depot, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop undisciplined discounting. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.

     – Phillip Kotler

 

Pricing Resources

Explore our archives of valuable pricing resources including:

The List Price Question – Is it possible to charge more than list price? | Strategic Pricing Associates

“salespeople believe list price is that artificially high number which is used as a marker for future discounts” Many salespeople believe list price is that artificially high number which is used as a marker for future discounts. In their minds, it is an unnatural sin to sell anything to anybody for “list”. Part of this […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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