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Pricing News Daily > 5/19/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

Click a link below to learn more…

 

Headlines

Name Your Own Price For A Plane Seat With This Brilliant New App | Conde Nast Traveler

Name Your Own Price For A Plane Seat With This Brilliant New App | Conde Nast Traveler

How much would you pay to upgrade your next flight? Online auction system Plusgrade lets you bid against other passengers for a better seat. But it’s not as simple as it sounds. Want to move from coach to business–and name your own price? Thanks to Plusgrade, that might actually be possible. Around 30 international airlines, […]

 

What You Should Know About Online Pricing | Kiplinger

What You Should Know About Online Pricing | Kiplinger

1. Your online profile could boost the price. Online re­tailers know all kinds of things about you from the electronic bread crumbs you drop, such as your IP address, and they capitalize on it using price discrimination or differential pricing. For example, a site may charge higher prices after taking note of the Web browser […]

 

The Ultimate Guide to the Psychology of Pricing | Inc.com

The Ultimate Guide to the Psychology of Pricing | Inc.com

When asked what he wishes he’d known before starting up, Neil Patel, co-founder of Web analytics start-up Crazy Egg, answered: “I wish I knew how to price test. When we first released the product, we based pricing based off of what we wanted to charge, versus optimizing price to achieve maximum revenue and profitability.” Chances […]

 

Hertz to Raise Car-Rental Rates | WSJ

Hertz to Raise Car-Rental Rates | WSJ

Travelers complaining about the price of airline tickets may have been taking solace in the fact that a rental car has still been pretty inexpensive to hire. Hertz Global Holdings Inc. is set to change all that. Starting next month, the company will raise U.S. airport retail car-rental fees by $5 a day and $20 […]

 

Pink tax: Why are women’s products more expensive? | KGW Portland

Pink tax: Why are women’s products more expensive? | KGW Portland

PORTLAND, Ore. — Look carefully at your receipts and store shelves, and you could start to notice a pattern. It’s a phenomenon being called the “Pink Tax,” and it could leave some shoppers frustrated. A product marketed to women ends up costing more than the exact same product targeted to men. Studies show that the […]

 

Pulverizing Price Resistance To Improve Conversion Rates | Marketing Land

Pulverizing Price Resistance To Improve Conversion Rates | Marketing Land

As marketers, we have to minimize this perceived loss of resources symbolized by money. Fortunately, we have many tools at our disposal to accomplish this. There are a number of ways to manipulate the offer via framing and context, but in this column, I will focus on the actual presentation of a single price that […]

 

Price Optimization Is Unfairly Discriminatory, Florida Office of Insurance Regulation Cautions Florida Property and Casualty Insurers | Colodny Fass

Price Optimization Is Unfairly Discriminatory, Florida Office of Insurance Regulation Cautions Florida Property and Casualty Insurers | Colodny Fass

Insurers’ use of price optimization to determine premiums can result in rates that are unfairly discriminatory–a violation of Sections 627.062 and 627.0651–Florida Insurance Commissioner Kevin McCarty explained to authorized Florida property and casualty insurers in Informational Memorandum OIR-15-04M issued today, May 14, 2015. Insurers that have used price optimization in the determination of filed rates […]

 

A Guide to Pricing Strategy: Boost Your Online Margins | Usability Tools

A Guide to Pricing Strategy: Boost Your Online Margins | Usability Tools

Pricing Based on Keystones The keystone pricing strategy is one of the most popular and simple ways to price your products. It cuts down on time spent thinking about your pricing, and you can sleep easy knowing that some of the biggest retailers utilize this method. How does it work? All you have to […]

 

Pricing and Distinctive Competencies | Pragmatic Pricing

Pricing and Distinctive Competencies | Pragmatic Pricing

This month’s activity of the week is Distinctive Competency. This has a direct relationship with pricing. A distinctive competence is a distinct core competence. In other words, it’s something you are very good and your competition isn’t. When your products take advantage of your distinctive competencies, then by definition your product are differentiated. Your products […]

 

Pricer’s Points: Price Harmonization & Price Corridor | Rodney Gaviola, CPP, CPM

Pricer’s Points: Price Harmonization & Price Corridor | Rodney Gaviola, CPP, CPM

The bigger the customer (in terms of purchase) the lower the price (per unit). Your Sales Team will use the lowest price (from the biggest customer) to price the small customers If this is the situation that you are in, how do you manage it? Here are as few suggestions! 1st, Set a base price […]

 


This Week in Pricing > 5/17/15

Headlines
– 6 Ways to Handle a Price Increase and Protect Profit | Salesforce Blog
– Subscription Pricing Strategy: All Bundles Are Not Created Equal | Zuora
– This is Your Brain on Expensive Wine | Money.com
– Use Price To Profit And Grow | Forbes
– Uber’s Indian rival Ola being probed for ‘predatory pricing’ | PCWorld

…and more

 

Events

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Webcast: How to Stop Undisciplined Discounting | SPA

When: June 3 2015 2:00 PM Eastern

Register to attend our webcast where Kevin Mero, MBA, PMP, Project Manager at Equipment Depot, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop undisciplined discounting. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about”

     – Seth Godin

 

Pricing Resources

Explore our archives of valuable pricing resources including:

The Myth of the Rational Consumer | Strategic Pricing Solutions

The point of all this is – when setting prices we need to consider how our customers really make their decisions.  Many customers decide the brand of a particular product to buy, and then never switch brands.  Customers like that will not switch products or suppliers for modest price differences, and when you are selling […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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