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Pricing News Daily > 5/20/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: APP-400dpiLogo

 

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

 

Headlines

Bills announce variable price ticket plans | Democrat & Chronicle

Bills announce variable price ticket plans | Democrat & Chronicle

The Bills today announced their variable ticket pricing plan for the 10 home games at Ralph Wilson Stadium. There are two preseason games, Aug. 14 vs. Carolina, and Aug. 29 vs. Pittsburgh. Prices for those games range from a high of $80 for 100 level sideline seats (approximately 30-yard-line to 30-yard-line) to a low of […]

 

Three Pricing Strategies to Compete with Amazon | Demandware Blog

Three Pricing Strategies to Compete with Amazon | Demandware Blog

A November article on Forbes.com noted that, “Amazon’s pricing strategy makes life miserable for the competition.” Indeed, with frequent daily price changes on tens of millions of products, it’s easy to see why. So how can retailers compete? Price matching is a losing battle, but these three pricing strategies can help retailers keep up and […]

 

SEC Charges Nationwide Life Insurance Company With Pricing Violations | SEC.gov

SEC Charges Nationwide Life Insurance Company With Pricing Violations | SEC.gov

Washington D.C., May 14, 2015 — The Securities and Exchange Commission today charged Nationwide Life Insurance Company with routinely violating pricing rules in its daily processing of purchase and redemption orders for variable insurance contracts and underlying mutual funds. Nationwide agreed to settle the charges and pay an $8 million penalty. Pricing rules for mutual […]

 

Google fires first volley in new cloud pricing war | ZDNet

Google fires first volley in new cloud pricing war | ZDNet

Last year, we saw Amazon, Google, and Microsoft battle it out in a race to the bottom for cloud pricing. After a relatively quiet 2015, Google has restarted the transformation of cloud services to commodity priced services. Google stated that the company is reducing the prices of all Google Compute Engine Instance types. Indeed, Google […]

 

Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models | TechCrunch

Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models | TechCrunch

The company is also releasing a new pricing model that allows marketers to pay for Promoted Pins based on engagement — such as re-pins, clicks and close-up views of Promoted Pins. It will also allow advertisers to buy ads based on users installing apps advertised in Promoted Pins. The latter is part of what the company is […]

 

Price Optimization: Being A Loyal Auto Insurance Customer Can Cost You | NPR

Price Optimization: Being A Loyal Auto Insurance Customer Can Cost You | NPR

“Insurance pricing rating is discriminatory,” Piazza says. “It always has been.” Joel Laucher, deputy commissioner of rate regulation for California, says there are legitimate risk-based reasons for different rates — your driving record, where you drive, if you have a garage. But, how do you shop? How loyal you are? “Unlike the other things, which […]

 

The Many Risks of Pricing Your Home Too High | Max Real Estate Exposure

The Many Risks of Pricing Your Home Too High | Max Real Estate Exposure

Time When you put your home on the market, you want it to quickly spark interest in a number of buyers, and you certainly want to sell it before the listing expires. When your home first goes on the market, it should be appealing and at a price point similar or better to comparable homes […]

 

Taking a ‘partnership approach to PR pricing models | The Media Online

Taking a ‘partnership approach to PR pricing models | The Media Online

Understanding the commercial objectives At DUO, we never approach the costing question with the mindset of simply swopping time for money – which, in many cases, is the default approach. In our industry, I believe that the time-for-money equation is the most direct route to inefficient and ultimately failed client relationships. Instead, I prefer to […]

 

Discussion: Same great service, new great price! | Expensify Blog

Discussion: Same great service, new great price! | Expensify Blog

But this is where we got really tricky.  At the time, we were aiming for the 10 person company.  And we know that for a typical company, about 25% of the employees will submit a report in a given month.  So we knew that for most of our companies, about 2 people would submit per […]

 

Confidently Asking for Money | Small Today

Confidently Asking for Money | Small Today

Lesson: Price does have an influence on how people think. Know your value and don’t feel like you need to be “cheap” because you will not be doing yourself any favors. If anything, you might be perceived as less attractive by customers and prospects. Note: this is different from discounting which can be a powerful […]

 


This Week in Pricing > 5/17/15

Headlines
– 6 Ways to Handle a Price Increase and Protect Profit | Salesforce Blog
– Subscription Pricing Strategy: All Bundles Are Not Created Equal | Zuora
– This is Your Brain on Expensive Wine | Money.com
– Use Price To Profit And Grow | Forbes
– Uber’s Indian rival Ola being probed for ‘predatory pricing’ | PCWorld

…and more

 

Events

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Webcast: How to Stop Undisciplined Discounting | SPA

When: June 3 2015 2:00 PM Eastern

Register to attend our webcast where Kevin Mero, MBA, PMP, Project Manager at Equipment Depot, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop undisciplined discounting. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Nowadays people know the price of everything and the value of nothing.”

     – Oscar Wilde

 

Pricing Resources

Explore our archives of valuable pricing resources including:

First Asia Pricing Professionals Networking Tour | Asia Pricing Professionals

As President of Asia Pricing Professionals (APP), it brings me great pleasure to announce that we will soon embark on a short Networking Tour of South East Asia. It is something we have been planning on doing for a while and something we are very excited about. … These networking events will be a great […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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