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Pricing News Daily > 5/21/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: 

 

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

 

Headlines

Eight pricing and portfolio tips for telecom executives | Consultancy.uk

Eight pricing and portfolio tips for telecom executives | Consultancy.uk

Ekkehard Stadie and Kajetan Zwirglmaier, consultants at Simon-Kucher & Partners, explore how operators can counter the effects of declining prices and product development challenges. The recently released ‘Global Pricing Study’ from Simon-Kucher & Partners revealed that 72 percent of all new products are a commercial flop. Or put another way: only one-third of telco operators […]

 

Pricing Strategy – How I changed my clients perception of my value using just price. | Reddit Startups

Pricing Strategy – How I changed my clients perception of my value using just price. | Reddit Startups

So for anyone out there who has a great product, but people aren’t willing to pay the price you want, try to reframe it for them in their minds. It’s made a big difference to our bank account. TL,DR: Our customers looked at our monthly rate, saw rent pricing, changed to a per-day rate at […]

 

Gouging Loyal Customers? New Ban on Price Optimization in Car Insurance Quotes | NerdWallet

Gouging Loyal Customers? New Ban on Price Optimization in Car Insurance Quotes | NerdWallet

The memo, circulated to the state’s insurers, said optimization “involves analysis and incorporation of data not related to expected cost for risk characteristics. For example, such data may include the prior year changes in premium and whether policyholders renewed subsequent to such change. Therefore, the use of price optimization results in rates that are unfairly […]

 

Philip Morris USA Increases Cigarette & Snus Prices | Convenience Store News

Philip Morris USA Increases Cigarette & Snus Prices | Convenience Store News

RICHMOND, Va. — Altria Group Inc.’s Philip Morris USA (PM USA) division instituted a 7-cent-per-pack increase, or 70 cents per carton, across all of its core cigarette brands, as well as a 7-cent-per-tin increase on Marlboro snus, according to a Wells Fargo Securities LLC report. The increase equates to a more than 2-percent price hike […]

 

Love Your Free Product But Not Paying for Premium Version | Mark Evans

Love Your Free Product But Not Paying for Premium Version | Mark Evans

For all the talk about product-market fit, lean startups and agile development, growing a business often comes down to whether someone is willing to pay for your product. If your product passes the sniff test (it offers value and utility), there’s a final hurdle: price. If someone finds the price is right, the deal happens. […]

 

Bird Flu Leaves Record U.S. Egg Prices Alongside Dead Hens | ESM Magazine

Bird Flu Leaves Record U.S. Egg Prices Alongside Dead Hens | ESM Magazine

Joe Greco, who’s been churning out cookies and cakes for 27 years, usually uses about 600 pounds of liquid eggs a week at his bakery near Chicago. Now, his freezer has seven times that amount because Greco worries that record prices are about to go even higher. The cost of breaker eggs – those cracked […]

 

Whole Foods’ biggest problem | Business Insider

Whole Foods’ biggest problem | Business Insider

Meanwhile, Whole Foods is seen as being too expensive. The grocery chain responded by lowering some prices; however, JPMorgan analysts say the company isn’t doing enough to market bargains. This means customers most likely don’t realize that Whole Foods is getting cheaper. Competitors like Trader Joe’s, Aldi, and Kroger are able to offer cheaper prices […]

 

The Future of Cloud Services: Flexible Pricing and Billing | SigmaWay Blog

The Future of Cloud Services: Flexible Pricing and Billing | SigmaWay Blog

Cloud Services is one of the fastest growing market segments. Be it SaaS, PaaS or IaaS, cloud solutions are offering a lucrative opportunity for growth and innovation. But, is innovation, just in the cloud service enough for customer satisfaction and retention? The answer to this question is NO. For, consistent growth, innovation in other aspects […]

Phone plans to get cheaper: Here’s why | News.com.au

Phone plans to get cheaper: Here’s why | News.com.au

The Australian Competition and Consumer Commission has proposed that the price for an Australian mobile network to receive an SMS should be 0.03 cents per SMS, down from around 15 cents — a price which has remained unchanged for 10 years despite advances in technology. It has also proposed the price of terminating calls on […]

 

Pricer’s Points: Doubt Masquerades as Price Sensitivity | Casey Brown

Pricer’s Points: Doubt Masquerades as Price Sensitivity | Casey Brown

Who is more price sensitive?  The customer you already have who loves you or the prospective customer who doesn’t know you yet?  The prospective customer of course!  Why?  The reason is that the existing customer knows you’re worth it.  They know you will do what you say you’ll do and that you are worth your […]

 


This Week in Pricing > 5/17/15

Headlines
– 6 Ways to Handle a Price Increase and Protect Profit | Salesforce Blog
– Subscription Pricing Strategy: All Bundles Are Not Created Equal | Zuora
– This is Your Brain on Expensive Wine | Money.com
– Use Price To Profit And Grow | Forbes
– Uber’s Indian rival Ola being probed for ‘predatory pricing’ | PCWorld

…and more

 

Events

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Webcast: How to Stop Undisciplined Discounting | SPA

When: June 3 2015 2:00 PM Eastern

Register to attend our webcast where Kevin Mero, MBA, PMP, Project Manager at Equipment Depot, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop undisciplined discounting. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”

     – Katharine Paine

 

Pricing Resources

Explore our archives of valuable pricing resources including:

 Three Pricing Strategies to Compete with Amazon | Demandware Blog

A November article on Forbes.com noted that, “Amazon’s pricing strategy makes life miserable for the competition.” Indeed, with frequent daily price changes on tens of millions of products, it’s easy to see why. So how can retailers compete? Price matching is a losing battle, but these three pricing strategies can help retailers keep up and […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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