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Pricing News Daily > 5/27/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: APP-400dpiLogo

 

 

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

 

Headlines

From “Pay per usage” to “Pay for Performance” – pricing transitions for #startups | Best Engaging Communities

From “Pay per usage” to “Pay for Performance” – pricing transitions for #startups | Best Engaging Communities

Over the last few weeks I had a chance to review 89 of the companies to understand their free to paid conversion and also a chance to talk to 13 companies. What I learned was that time spent on the pricing page was a key indicator of conversion and you can A/B test your pricing […]

 

Practical Wisdom for Attorneys on Pricing and Price Shoppers | The National Law Review

Practical Wisdom for Attorneys on Pricing and Price Shoppers | The National Law Review

When attorneys come to me complaining of being shopped on price I tell them three things: Only 15 percent of people buy solely based on price, which means 85 percent of people take price into consideration but it’s not their only or even their most important consideration. The best thing you can do for your […]

 

Personalization Marketing: 630% ROI for Portland Trail Blazers via dynamic ticket pricing | MarketingSherpa

Personalization Marketing: 630% ROI for Portland Trail Blazers via dynamic ticket pricing | MarketingSherpa

SUMMARY: Up until October 2013, the Portland Trail Blazers’ online ticketing process was anything but trail blazing. The NBA team had several disjointed and outdated sites, none of which were under the NBA.com platform. Beyond just a site facelift, the marketing team wanted to provide an intuitive and extremely personalized experience through dynamic ticket pricing. […]

 

Ryanair is predicting an ‘irrational’ airline price war that could be great for customers | Business Insider

Ryanair is predicting an ‘irrational’ airline price war that could be great for customers | Business Insider

Budget airline tickets aren’t exactly expensive right now thanks to low oil prices, but Ryanair thinks the cost of flying could fall even further. Irish no-frills airline Ryanair reported its full-year results this morning, which revealed a 12% jump in revenue to €5.65 billion (£4 billion, $6.16 billion) and a 66% rise in profit after […]

 

Old Navy Thrives After a Style-Conscious Rebirth | NYTimes.com

Old Navy Thrives After a Style-Conscious Rebirth | NYTimes.com

“Old Navy’s approach used to be selling commodities,” said Betty Chen, a retail analyst at Mizuho Securities USA. But the more stylish clothes and marketing that Mr. Larsson has brought to the brand have had “a strong halo effect,” Ms. Chen said, that has bolstered the brand’s image. “And price points are so much lower […]

 

Psychological Pricing Is Your Golden Ticket to Selling More | Shopify

Psychological Pricing Is Your Golden Ticket to Selling More | Shopify

You want to make money. That’s why you run a business. Whether you’re selling a product or a service—you’ll have to put a price on what you’re selling at some point. It isn’t easy to price something. It’s where a lot of business owners get stuck and put an arbitrary number on their product that just barely […]

 

Beware of These Pricing Tricks Retailers Use to Fool Your Brain | Tech Blog

Beware of These Pricing Tricks Retailers Use to Fool Your Brain | Tech Blog

Retailers are darn good at inventing tricks to separate us from our money. Whether it be through the price points they choose, how they market their products, or their discounting techniques, they are experts at getting inside our brains and influencing our buying decisions. Here are a few of the most popular pricing tricks retailers’ […]

 

Pricing Strategies In Marketing – ‘A+’ Service to ‘A+’ Customers | Charlie Hutton

Pricing Strategies In Marketing – ‘A+’ Service to ‘A+’ Customers | Charlie Hutton

When it comes to pricing strategies in marketing, there’s always going to be a small percentage of your customers who are more than happy to pay more to get things done faster and better. Case in point: If you’re not familiar with it, there is a giant big wheel in London that is absolutely huge […]

 

Hospital bills too high? One benefits firm has a new strategy: Don’t pay. | The Washington Post

Hospital bills too high? One benefits firm has a new strategy: Don’t pay. | The Washington Post

In the late 1990s, you could have taken what hospitals charged to administer inpatient chemotherapy and bought a Ford Escort econobox. Today, average chemo charges (not even counting the price of the anti-cancer drugs) are enough to pay for a Lexus GX sport-utility vehicle, government data show. Hospital prices have risen nearly three times as […]

 

Pricer’s Points: Doubt Masquerades as Price Sensitivity | Casey Brown

Pricer’s Points: Doubt Masquerades as Price Sensitivity | Casey Brown

Who is more price sensitive?  The customer you already have who loves you or the prospective customer who doesn’t know you yet?  The prospective customer of course!  Why?  The reason is that the existing customer knows you’re worth it.  They know you will do what you say you’ll do and that you are worth your […]

 


This Week in Pricing > 5/24/15

Headlines
Glaxo unveils change in pricing strategy | Philly.com
What Is Strategy, Again? | HBR
Name Your Own Price For A Plane Seat With This Brilliant New App | Conde Nast Traveler
What You Should Know About Online Pricing | Kiplinger
The Ultimate Guide to the Psychology of Pricing | Inc.com

…and more

 

Events

Webcast: How to Stop Undisciplined Discounting | SPA

When: June 3 2015 2:00 PM Eastern

Register to attend our webcast where Kevin Mero, MBA, PMP, Project Manager at Equipment Depot, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop undisciplined discounting. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Accept certain inalienable truths: Prices will rise. Politicians will philander. You, too, will get old. And when you do, you’ll fantasize that when you were young, prices were reasonable, politicians were noble, and children respected their elders.”

     – Mary Schmich

 

Pricing Resources

Explore our archives of valuable pricing resources including:

First Asia Pricing Professionals Networking Tour | Asia Pricing Professionals

As President of Asia Pricing Professionals (APP), it brings me great pleasure to announce that we will soon embark on a short Networking Tour of South East Asia. It is something we have been planning on doing for a while and something we are very excited about. … These networking events will be a great […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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