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Pricing News Daily > 5/28/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: 

 

 

 

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

 

Headlines

Supermarket pricing warning stepped up by Which? | BBC News

Supermarket pricing warning stepped up by Which? | BBC News

Consumer group Which? says it has uncovered more examples of misleading deals in UK supermarkets. It said it had found examples of offer prices being on the shelves for longer than the “normal price”. It also found a case in which the price of a box of tea bags increased despite there being fewer bags […]

 

Test until your price is the best | Econsultancy

Test until your price is the best | Econsultancy

Small price changes can yield short term gains. Price testing can make them long term. Sometimes coincidence yields incredible discoveries. Take Sir Isaac Newton, for example. He discovered the Universal Law of Gravity after an apple coincidentally fell and landed on top of his head. Of course, he didn’t develop his theory in that very […]

 

Key Steps to Increasing Profitability Strategy— Determining Pricing Strategy | Weklar Business Institute

Key Steps to Increasing Profitability Strategy— Determining Pricing Strategy | Weklar Business Institute

Gain Pricing Power Pricing is always a conundrum. Price too high and you may lose business. Price too low and your profits decrease, and you can become a commodity that can lose business to a competitor that prices pennies less. In a financial downturn we find businesses revert to cutting prices to increase sales. It […]

 

The price is right, or Uber will raise it quickly | Livemint

The price is right, or Uber will raise it quickly | Livemint

One can’t help but admire Uber’s willingness to follow the basic logic of economics any place it happens to lead. Even to price gouging. Soaring prices after a natural disaster or during extreme weather are simply, economists would say, the market’s response to changing supply and demand, as disruptions make it harder to get some […]

 

General Motors Cuts Prices in China | WSJ

General Motors Cuts Prices in China | WSJ

SHANGHAI— General Motors Co. is trimming new-car prices in China amid a slowdown in the world’s No. 1 auto market by sales, joining several other auto makers hoping cuts will spur demand. GM’s main local joint venture said on Tuesday it lowered prices on 40 models by between 10,000 yuan ($1,613) and 53,900 yuan ($8,694) […]

 

How to Price Saas Products | Pragmatic Marketing

How to Price Saas Products | Pragmatic Marketing

For many new products, price is a decision made shortly before launch. But pricing a software-as-a-service (SaaS) product presents unique challenges—and opportunities—for product and marketing teams. With SaaS products, pricing is such an essential part of the product, marketing and business model that you need to nail it early in the product development cycle. Unlike […]

 

How Crowdfunding Affects Product and Pricing Decisions | Ideas for Leaders

How Crowdfunding Affects Product and Pricing Decisions | Ideas for Leaders

However, if the two pre-buyers are high valuation buyers — for example, they are both excited about the new technology in the product — the optimal pricing strategy to follow is the margin strategy, in which prices are set high in both periods. There is less of a chance of success, since high payers are […]

 

Simple Pricing Strategy for Women Entrepreneurs | Kae Whitaker

Simple Pricing Strategy for Women Entrepreneurs | Kae Whitaker

Now if you look up pricing strategies online from some of these major universities they will give you a very outlined path of how you set up your pricing, but if you’re not a marketing professional you’re going to run into some terminology that you aren’t very familiar with, which is why I speculate so […]

 

Key factors to consider in price optimization | Manthan

Key factors to consider in price optimization | Manthan

A customer, while looking at a product in your store, may decide to search for it online – while in your store. Finding a better deal, he leaves your store – to go and get it elsewhere at a better price. Price – it has become a key consideration in the purchase decisions of today’s […]

 

Discussion: UK supermarkets dupe shoppers out of hundreds of millions, says Which? | The Guardian

Discussion: UK supermarkets dupe shoppers out of hundreds of millions, says Which? | The Guardian

The competition regulator is to scrutinise allegations that UK supermarkets have duped shoppers out of hundreds of millions of pounds through misleading pricing tactics. Which? has lodged the first ever super-complaint against the grocery sector after compiling a dossier of “dodgy multi-buys, shrinking products and baffling sales offers” and sending it to the Competition and […]

 


This Week in Pricing > 5/24/15

Headlines
Glaxo unveils change in pricing strategy | Philly.com
What Is Strategy, Again? | HBR
Name Your Own Price For A Plane Seat With This Brilliant New App | Conde Nast Traveler
What You Should Know About Online Pricing | Kiplinger
The Ultimate Guide to the Psychology of Pricing | Inc.com

…and more

 

Events

Webcast: How to Stop Undisciplined Discounting | SPA

When: June 3 2015 2:00 PM Eastern

Register to attend our webcast where Kevin Mero, MBA, PMP, Project Manager at Equipment Depot, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop undisciplined discounting. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“The bitterness of poor quality remains long after the sweetness of low price is forgotten”

     – Benjamin Franklin

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Three Pricing Strategies to Compete with Amazon | Demandware Blog

A November article on Forbes.com noted that, “Amazon’s pricing strategy makes life miserable for the competition.” Indeed, with frequent daily price changes on tens of millions of products, it’s easy to see why. So how can retailers compete? Price matching is a losing battle, but these three pricing strategies can help retailers keep up and […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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