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Pricing News Daily > 6/11/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: 

 

 

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

 

Headlines

Think of Pricing as One Element of Persuasion (Video) | Inc.com

Think of Pricing as One Element of Persuasion (Video) | Inc.com

Valerie Casey, founder of The Designers Accord, talks about how data and pricing play into the equation for determining a product’s value. Read complete article here: Think of Pricing as One Element of Persuasion | Inc.com.

 

Who pays for hospitals’ high prices? | Marketplace.org

Who pays for hospitals’ high prices? | Marketplace.org

A new Johns Hopkins University study published Monday in the journal Health Affairs says that a number of mostly for-profit hospitals are charging certain groups of patients ten times the rates paid out to Medicare for the same procedures. The key thing to understand in the realm of hospital pricing is negotiation, or rather, the […]

 

Spotify family plan pricing changes seem imminent as page goes offline | Techno Buffalo

Spotify family plan pricing changes seem imminent as page goes offline | Techno Buffalo

Earlier on Tuesday, we ran a report that quoted comments made by Spotify suggesting it is ready to address Apple Music’s family plan pricing, which is cheaper and allows up to six people to share a $14.99 monthly subscription. At that price, just two Spotify users could share a subscription, and the price increased as more […]

 

GSK responds to MSF’s plea with pricing explanation–no discount | FierceVaccines

GSK responds to MSF’s plea with pricing explanation–no discount | FierceVaccines

In countries that are eligible for pricing through the vaccine alliance GAVI, GSK said it is providing the vaccine at a “deeply discounted price,” adding that it is just covering costs with the pricing. “To discount it further would threaten our ability to supply it to these countries in the long-term,” GSK said in a […]

 

New Study Offers Drug Pricing Lessons from Abroad, Urges Changes in U.S. | California Healthline

New Study Offers Drug Pricing Lessons from Abroad, Urges Changes in U.S. | California Healthline

A new study that compares drug prices in four countries finds that “pharmaceutical prices in the United States are extraordinarily high and have contributed to an unsustainable level of spending on drugs.” The study from the Institute for Health Policy points out that other countries such as Germany, the United Kingdom and Australia, have governmental regulations […]

 

What’s a Chief Value Officer and How Can It Give You a Competitive Advantage? | QuickBooks

What’s a Chief Value Officer and How Can It Give You a Competitive Advantage? | QuickBooks

If everyone owns something, no one does. No one has an incentive to protect and maintain the value of the asset in question. Think public facilities. Pricing is far too important to the viability of the company to be left to mediocre pricers. No other area—not cost cutting, efficiency increases or growth—can have as large […]

 

Best Marketing Pricing Strategy To Increase Sales By 24% | Charlie Hutton

Best Marketing Pricing Strategy To Increase Sales By 24% | Charlie Hutton

When it comes to the best marketing pricing strategy for your business it can be a tough one to know the exact best figure that’s gonna hit the mark. Fortunately for us in his book Priceless, William Poundstone finds that on average, prices that end in “9” increase sales by 24% versus their nearby rounded […]

 

Bitange Ndemo: KQ has no pricing strategy and isn’t bothered | Bizna

Bitange Ndemo: KQ has no pricing strategy and isn’t bothered | Bizna

Kenya Airways (KQ) is truly the Pride of Africa and Africa is its home. It is headquartered in Africa, flies to many African cities, and even non-Kenyans used to be proud of it. Unfortunately, KQ appears to have adopted a self-defeating pricing strategy that has made the airline one of the most uncompetitive in the […]

 

Gucci’s 50% price-cut triggers mad rush in China | MarketWatch

Gucci’s 50% price-cut triggers mad rush in China | MarketWatch

HONG KONG (MarketWatch) — Following in the path of its global luxury peers such as Chanel and Prada 1913, -0.51% PRDSY, +0.99% the French-owned Italian-based fashion house Gucci made a bold move of its own and slashed many of its prices in China by 50% on Wednesday, triggering a massive rush of interest across its […]

 

How Slack will break the SaaS pricing model as we know it… for the better | Medium

How Slack will break the SaaS pricing model as we know it… for the better | Medium

The Slack pricing model and payment terms, though, is something that turned many heads, including a brief look of shock from the host Jason Lemkin when Slack CEO Stewart Butterfield first explained. The standard pricing set by Salesforce and many others years ago was the fixed, pay for seat model. You commit annually to a […]

 

Looking for news related to Pricing Psychology?

Search through our ever growing database of top pricing articles on Pricing Psychology. You can also find the latest on other “Hot Topics” in the news via the drop down list added under the “News” navigation menu. Examples of the latest follows… Think of Pricing as One Element of Persuasion (Video) | Inc.com Valerie Casey, founder […]

This Week in Pricing > 6/6/15

Headlines
– For The Pricing Of New Cholesterol Lowering PCSK-9 Drugs, Does Dose Size Matter? | Forbes
– How Bunnings’ prices are designed to nail customers | The New Daily
– Woolworths faces multimillion-dollar hit from private label price cuts, brokers say | The Sydney Morning Herald
– Penetration Pricing: How Costco and Kroger Co Dominate Grocery Retail | The Motley Fool
– Is demand pricing coming to Disneyland? | LA Times

…and more

 

Events

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

16th Silicon Valley Pricing Forum | Simon-Kucher & Partners

When: June 24, 2015

Where: Palo Alto, CA at the Four Seasons Hotel

We cordially invite you to our 16th Silicon Valley Pricing Forum. Simon-Kucher & Partners is “the world leader in giving advice to companies on how to price their products” (BusinessWeek). Our projects have helped clients across a wide range of industries to achieve significant improvements in profitable growth. Build connections with fellow senior leaders in […]

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“There is no point in matching a competitor if the nearest store is 50 miles away.”

     – GRAEME McVIE

 

Pricing Resources

Explore our archives of valuable pricing resources including:

4 Things Retailers Should NOT Do this Holiday Season | Wiser

Don’t Engage in A Price War It’s the holidays, and you know that shoppers will be looking for the lowest price. Sales and low prices will be everywhere, and it will be tempting to match every low price you see. However, this can lead to a price war and cut into your profit, depleting your […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

 

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