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Pricing News Daily > 6/15/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: value innoruption final 0612 rev

 

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

How to Win a Price War | MIT Sloan Management Review

How to Win a Price War | MIT Sloan Management Review

Many companies compete on the basis of low prices. Price wars, however, represent a fundamentally different dynamic than simply trying to get an edge on price. They begin when competitors aggressively and repeatedly set prices below established levels. In some cases, companies that initiate price wars engage in self-destructive behavior, which leads to downward pricing […]

High Prices for Drugs Attacked at Meeting | WSJ

High Prices for Drugs Attacked at Meeting | WSJ

CHICAGO—In a sign of growing frustration with rising drug prices, a prominent cancer specialist on Sunday sharply criticized the costs of new cancer treatments in a high-profile speech at one of the largest annual medical meetings in the U.S. “These drugs cost too much,” Leonard Saltz, chief of gastrointestinal oncology at Memorial Sloan Kettering Cancer […]

 

Airbnb Adds A Pricing Recommendation Tool For Renters | TechCrunch

Airbnb Adds A Pricing Recommendation Tool For Renters | TechCrunch

Airbnb renters will now get pricing recommendations for their listings as part of an update to the room-sharing service today. It’s called Price Tips, and it creates ongoing suggestions for pricing creates based on several metrics, like demand for rooms, travel, and so on. For example, if there’s a conference in San Francisco, it will suggest […]

 

 

Homeownership as an Investment: The Role of Price Appreciation | Keeping Current Matters

Homeownership as an Investment: The Role of Price Appreciation | Keeping Current Matters

We recently posted on the results from the latest Home Price Expectation Survey(HPES) showing where residential home prices are headed over the next five years. Today, we want to show you what the results of the report could mean to you. A good portion of every family’s wealth comes from the equity in the home […]

 

 

The Problem With Price | B2B International

The Problem With Price | B2B International

In the ever-changing business world of today, with increased globalization and low-cost manufacturing from Asia, competitive advantage is key. Competitive jostling is a never ending battle as continuous product innovations result in shifts in competitive advantage. Consequently the question most companies ask themselves is ‘How do we get more?’ This is one of the hardest […]

 

 

Should You Put the Price First or Last? | Neuromarketing

Should You Put the Price First or Last? | Neuromarketing

For a lab experiment, this one was quite robust. Participants were given $40 of money to spend, and then were observed as they reacted to different offers and orders of presentation. Every price used in the experiment was below retail, and hence represented a bargain. After displaying the price and product information separately, they were […]

 

 

An Easy Way to Make Your Prices Seem Lower | Neuromarketing

An Easy Way to Make Your Prices Seem Lower | Neuromarketing

Does the way you write a price make it seem higher or lower? Of course! We already know that including a currency symbol can have a negative effect – that’s why you see some restaurants pricing a steak at “29” instead of “$29″ (see Neuro-Menus and Restaurant Psychology). But new research shows that punctuation and […]

 

 

Higher airfares on cards for those who live in wealthier postcodes as airlines get personal | Sydney Morning Herald

Higher airfares on cards for those who live in wealthier postcodes as airlines get personal | Sydney Morning Herald

Savvy travellers know that pricing of flights is based on demand and that the person next to you, who booked three months earlier, may have paid half the price for the same flight. But what if the price paid by the person next to you was lower because you live in a wealthy inner city […]

 

 

The US hospitals with the highest price markups are heavily concentrated in Florida | Quartz

The US hospitals with the highest price markups are heavily concentrated in Florida | Quartz

If you want proof of the deep irrationality of America’s health care system, look no farther than Florida. Of the 50 hospitals in America that mark up their prices the most, a full 40% are in Florida, according to a new study (paywall) appearing in the health policy journal Health Affairs. Nationally, the prices listed […]

 

 

Looking for news related to Pricing Psychology?

Search through our ever growing database of top pricing articles on Pricing Psychology. You can also find the latest on other “Hot Topics” in the news via the drop down list added under the “News” navigation menu. Examples of the latest follows… Think of Pricing as One Element of Persuasion (Video) | Inc.com Valerie Casey, founder […]

This Week in Pricing > 6/13/15

Headlines
– Restaurants should eat egg price increases | CNBC
What’s a Chief Value Officer and How Can It Give You a Competitive Advantage? | QuickBooks
Of Course Disney Should Use Surge Pricing at Its Theme Parks | HBR
OPEC’s Pricing Leverage Is Weakening | WSJ
Big data is coming for your purchase history – to charge you more money | The Guardian

…and more

When: June 24, 2015

Where: Palo Alto, CA at the Four Seasons Hotel

We cordially invite you to our 16th Silicon Valley Pricing Forum. Simon-Kucher & Partners is “the world leader in giving advice to companies on how to price their products” (BusinessWeek). Our projects have helped clients across a wide range of industries to achieve significant improvements in profitable growth. Build connections with fellow senior leaders in […]

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey.”

     – John Ruskin

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Change Agent in Pricing (CAP™)

The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects. To select […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

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Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

 

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