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Pricing News Daily > 6/16/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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Today’s Headlines

This Week in Pricing > 6/14/14

pricing-news.com – TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought lea…

Adding Fees That Consumers Won’t Hate

blogs.hbr.org – The key lesson is that many customers evaluate prices sequentially. Each presented price in a transaction is judged for fairness. Thus, even if the total price is acceptable, a charge that is not c…

A Lesson in Pricing

blogs.gartner.com – We spend a lot time working with clients to help them identify sources of differentiation. In only rare occasions do we see a client differentiate on having the lowest price. So provider pricing ca…

Reviewing your product pricing strategy

adaptivemarketingsolutions.com – These days it’s a price war, and ensuring that you don’t price to low or too high is a key to the success of your business. There are many different strategies that you can use for pricing, but if …

Is Value Pricing the Way of the Future?

ifac.org – According to an increasing number of accounting practices providing professional services, billing by the hour does not make economic sense. Rather, it’s better for practices to adopt Value Pricing…

Pricing Strategy

betterwholesaling.com – In terms of pricing strategy, retailers should favour an every­day low-pricing model on products that shoppers think will always be available or for which shoppers have a ready substitute. In the g…

Thoughts on design pricing

logodesignlove.com – “In the long run, to be the cheapest is a refuge for people who don’t have the flair to design something worth paying for, who don’t have the guts to point to their product or their service and say…

The Dark Art of Pricing

jessicahische.is – You can learn a lot of the business end of design and illustration by trial and error and reading articles and books, but one thing that is seemingly impossible to get a grasp on is pricing. Whethe…

The Common Characteristics of Successful Freemium Companies

tomtunguz.com – First, they use free to market, educate and win mindshare. The nature of sales processes is evolving as Daniel Pink eloquently argued in his book To Sell is Human. The Internet enables potential cu…

Five Sources of Software Pricing Pressure

sandhill.com – For our 2014 study, (“Software CEO / CFO Outlook 2014: The Complications of Change”) we asked the executives participating in phone interviews if their companies currently use any pricing models ba…

In The Pursuit Of The Holy Grail – IBM SoftLayer Drops Prices

forbes.com – Enterprise IT is characterized by two distinct groups of vendors. There’s the cheap and cheerful folks whose products are pitched at the sort of CIO that wants to do more, with less. Amazon Web Ser…

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

hebsdigital.com – Dynamic Rate Marketing has tremendous value proposition to both the travel consumer and hotelier. By combining online advertising and marketing campaigns with real-time hotel inventory availability…

Where Do I Start?

holdenadvisors.com – The best place to start in the pricing arena is with discount controls.  In most B2B organizations, discounting turns into the crack cocaine of management….it becomes a habit that is very difficult…

Don’t Get Trapped in a Penrose Stairs Part 2 – How to Identify and Overcome Misalignment in Your Pricing Journey

vendavo.com – Your pricing organization/teams have gained more & more experience, and pricing has received lots of attention from the entire organizations as you showed good results from systemized processes to …

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