OnDemand WTP Pricing Research

Pricing News Daily > 6/18/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: 

 

 

 

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

 

Headlines

Fast Food Price Changes Could Attract Customers with New Value Model | QSR magazine

Fast Food Price Changes Could Attract Customers with New Value Model | QSR magazine

New technologies and changing consumer tastes could lead to more agile pricing strategies—if operators are willing to experiment. All too often, foodservice operators are eager to talk about menu innovations, brand storytelling, and their core mission. But at the base of these more marketable elements is the simple mandate of all businesses: to make a […]

 

Streamlining pricing strategies using location analytics | Newgrove

Streamlining pricing strategies using location analytics | Newgrove

Whether it’s the price of a tank of petrol or a loaf of bread, most consumers are aware that the same goods or services have different price tags in different locations. When your business is trying to outline its pricing strategies, it needs to take into account a range of important factors. Below are the […]

 

Pricing – An Added Convenience? | Our Business Marketing

Pricing – An Added Convenience? | Our Business Marketing

It’s counter-intuitive. Ala carte pricing often detracts from the customer experience rather than enhancing it.  If you’re looking for a way to avoid the pitfalls do as my client and I did: Identify which combinations of purchases your customers make most often and with what frequency. Bundle them into packages that allow you to charge […]

 

Set Your Prices So It’s a Win, Win, Win |Entrepreneur

Set Your Prices So It’s a Win, Win, Win |Entrepreneur

Pricing is difficult for small-business owners and marketers. You can never know if you’ve gotten it right. It’s a strategic struggle for any brand. I think it’s because we constantly question ourselves about pricing. If you hadn’t priced it so high, would it have sold more? Would it have sold any less if I’d priced it […]

 

Value Creation As A Form Of Discounting | Partners in EXCELLENCE Blog

Value Creation As A Form Of Discounting | Partners in EXCELLENCE Blog

We need to create the value needed to win the business, at a price the customer is willing to pay and that is acceptable to us.  Going over and above that can be creating value the customer doesn’t want or need, or can be tantamount to giving value away and providing huge discounts. Stated differently, […]

 

The SaaS Discount Epidemic | InsightSquared

The SaaS Discount Epidemic | InsightSquared

I guess at some point, the tech community decided that the price of software was 100% negotiable. I get it — nobody wants to get ripped off. Our biggest fear is proudly pulling into the driveway with that brand new car, only to find out the neighbor bought the exact same model, but paid less. […]

 

UPS Study Reveals Shifts In Industrial Distributors’ Buying Behavior | Industrial Distribution

UPS Study Reveals Shifts In Industrial Distributors’ Buying Behavior | Industrial Distribution

According to the UPS study, 38 percent of online industrial product buyers sourced products from a new supplier (vs. 34 percent in 2013) and 72 percent said they would shift spending to a distributor with a more user-friendly website. “Customer loyalty today is built on a different foundation than the one distributors have built over […]

 

Developing Your Pricing Strategy | Trailblaze & Grow

Developing Your Pricing Strategy | Trailblaze & Grow

A comprehensive pricing strategy is critical in capturing and defending market share. By establishing differentiated pricing strategy for your offerings based on customer priorities, a company can sell expand its customer base, increase customer satisfaction and revenues. The most effective strategies for price differentiation include: Temporal Tiering Changes in customer demand are not random. Most companies do […]

 

Free art museums – doing away with admission fees has costs | Fortune

Free art museums – doing away with admission fees has costs | Fortune

Museums find they’re scrambling to adapt their business models — with mixed results. When The Broad contemporary art museum opens its doors this fall in Los Angeles, it will join the ranks of America’s big free museums, reviving a frequent refrain: Why aren’t they all free? In the case of The Broad, it’s almost entirely […]

 

Discussion: The Pricing MBA | Michael Calogridis

Discussion: The Pricing MBA | Michael Calogridis

Over the past 10 years the growth of pricing strategy programs in almost every company has been very strong. There is clear support for improved pricing throughout C level and pricing is now frequently a ‘key improvement area’ of the CEO. The number of firms now offering price strategy implementation programs is at the point […]

 

Looking for news related to Pricing Psychology?

Search through our ever growing database of top pricing articles on Pricing Psychology. You can also find the latest on other “Hot Topics” in the news via the drop down list added under the “News” navigation menu. Examples of the latest follows… Think of Pricing as One Element of Persuasion (Video) | Inc.com Valerie Casey, founder […]

This Week in Pricing > 6/13/15

Headlines
– Restaurants should eat egg price increases | CNBC
What’s a Chief Value Officer and How Can It Give You a Competitive Advantage? | QuickBooks
Of Course Disney Should Use Surge Pricing at Its Theme Parks | HBR
OPEC’s Pricing Leverage Is Weakening | WSJ
Big data is coming for your purchase history – to charge you more money | The Guardian

…and more

When: June 24, 2015

Where: Palo Alto, CA at the Four Seasons Hotel

We cordially invite you to our 16th Silicon Valley Pricing Forum. Simon-Kucher & Partners is “the world leader in giving advice to companies on how to price their products” (BusinessWeek). Our projects have helped clients across a wide range of industries to achieve significant improvements in profitable growth. Build connections with fellow senior leaders in […]

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

– – – – – – – – – – – –

“Prices are ultimately set by value, not by the competition or supply/demand, but by value.”

     – Ron Baker

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Test until your price is the best | Econsultancy

Small price changes can yield short term gains. Price testing can make them long term. Sometimes coincidence yields incredible discoveries. Take Sir Isaac Newton, for example. He discovered the Universal Law of Gravity after an apple coincidentally fell and landed on top of his head. Of course, he didn’t develop his theory in that very […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

Posted in: Pricing News Daily

Post a Comment

WP-SpamFree by Pole Position Marketing