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Pricing News Daily > 6/22/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: value innoruption final 0612 rev

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

Discount-mania: Are the days of charging full price over? | Retail Dive

Discount-mania: Are the days of charging full price over? | Retail Dive

Meanwhile, Sunday circulars and online coupons often help shoppers take another percentage off their final sale. And department stores and specialty retailers are opening more off-price stores that promise consumers a deal from their higher-price flagship stores. Not to mention, retailers started their holiday bells earlier than ever this year, with some giving discounts well […]

 

This Is How to Make Your App a Winner | AlleyWatch

This Is How to Make Your App a Winner | AlleyWatch

The Loadown is a SaaS based real-time revenue optimization platform that makes it easy to manage your mobile app pricing and boost your sales in real-time and the digital goods sold through them. It currently focuses on optimal dynamic pricing (for download, in-app, and subscription) and will shortly expand to advertising optimization solutions. The company works […]

 

How to get the best deal on West End theatre tickets | The Guardian

How to get the best deal on West End theatre tickets | The Guardian

A leading West End theatre ticket expert has shared some of his secrets on how to bag a bargain – or at least not pay massively over the odds. Steve Rich, founder of Theatremonkey.com, which identifies cheap deals, offered his advice after a Guardian Money report last Saturday highlighted how some London shows, including The […]

 

The Price Per Gallon – Why? Who? When? | The Auto Channel

The Price Per Gallon – Why? Who? When? | The Auto Channel

Editors Note: Because most of you buy their fuel at a convenience store I though you would like to read their take on why a gallon of gas costs what it does. Washington DC; The NACS Fuel Report: Retail gasoline prices are among the most recognizable price points in American commerce. And with good reason: […]

 

Mumbai: Uber’s pricing on Taxi Strike Day takes commuters for a shock ride | Mid-Day

Mumbai: Uber’s pricing on Taxi Strike Day takes commuters for a shock ride | Mid-Day

‘Demand and supply’ While angry customers took to Twitter, Facebook and other social networking sites to vent their ire (see box), the companies cited the demand-supply equation. “The hike in fares is on the basis of algorithms fed into the system. It’s a simple demand-supply equation where, with surge in demand, the prices went up […]

 

Kroger Seen Competitive Vs. Whole Foods, Wal-Mart KR WFM SFM WMT | Investors.com

Kroger Seen Competitive Vs. Whole Foods, Wal-Mart KR WFM SFM WMT | Investors.com

But price checks conducted this spring in Denver showed that Kroger is “very competitively priced” against Whole Foods Market and Sprouts Farmers Market (NASDAQ:SFM), according to Deutsche Bank’s Karen Short in a March 19 research report. “These results reaffirm our view that Kroger’s price/value position remains very strong, so Kroger’s many competitive advantages should support […]

 

Amazon’s (AMZN) Prices Are Significantly Higher Than Rising Startup Jet.com | TheStreet

Amazon’s (AMZN) Prices Are Significantly Higher Than Rising Startup Jet.com | TheStreet

NEW YORK (TheStreet) — Amazon (AMZN – Get Report) has long billed itself as the place for consumers to find quality products at low prices, but Jet.com is challenging that claim to fame with even lower prices. The Hoboken, N.J.-based startup is essentially branding itself as Costco (COST)-meets-Amazon, where consumers can pay $50 a year […]

 

Mickey Mouse vs. Middle Class: Magic Kingdom Leads Way in Pricing Some Families Out | Miami New Times

Mickey Mouse vs. Middle Class: Magic Kingdom Leads Way in Pricing Some Families Out | Miami New Times

But as the Washington Post points out, the Magic Kingdom has led the way in increasingly pricing out the middle class. The most-visited theme park in America, the Magic Kingdom is now also its most expensive. One-day tickets have increased to $105, the first time the tickets have surpassed $100 (tickets for children between 3 […]

Drivers’ anger rising with skyrocketing gas prices | Windsor Star

Gas prices at some Windsor area pumps eclipsed $1.20 per litre this week, triggering skyrocketing anger among drivers. “I’m totally pissed off — 100 per cent,” said Jason Woodley of Windsor. “How do you go from $1 per litre to $1.20 in not even a month? “It’s gouging — price gouging, that’s what it is.” […]

 

Discussion: Tesla Powerwall – South African pricing questions | mybroadband

Discussion: Tesla Powerwall – South African pricing questions | mybroadband

“Rule of thumb regarding these batteries is: half the size, double the capacity, four times the price,” said Teubner. “Yes, the lithium-ions have a much longer service life, but the price tag is almost prohibitively expensive, therefore people tend to purchase the considerably cheaper standard lead-acid / AGM+Gel batteries.” He said South Africans can expect to […]

 

Looking for news related to Pricing Psychology?

Search through our ever growing database of top pricing articles on Pricing Psychology. You can also find the latest on other “Hot Topics” in the news via the drop down list added under the “News” navigation menu. Examples of the latest follows… Think of Pricing as One Element of Persuasion (Video) | Inc.com Valerie Casey, founder […]

 

This Week in Pricing > 6/20/15

Headlines
How to Win a Price War | MIT Sloan Management Review

Should You Put the Price First or Last? | Neuromarketing

Keep Your Business Immune to Pricing Wars | Fundbox

Set Your Prices So It’s a Win, Win, Win |Entrepreneur

Pay whatever you like | LMU Munich

…and more

When: June 24, 2015

Where: Palo Alto, CA at the Four Seasons Hotel

We cordially invite you to our 16th Silicon Valley Pricing Forum. Simon-Kucher & Partners is “the world leader in giving advice to companies on how to price their products” (BusinessWeek). Our projects have helped clients across a wide range of industries to achieve significant improvements in profitable growth. Build connections with fellow senior leaders in […]

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Never, ever suggest they don’t have to pay you. What they pay for, they’ll value. What they get for free, they’ll take for granted, and then demand as a right. Hold them up for all the market will bear.”

     – Lois McMaster Bujold

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Customer Value Modeling (CVM™)

The CVM™ certification is a one-day formal certification program on the customer value modeling methodology using the Economic Value Estimation® process. During this program, participants will learn: To identify true product and service differentiators. To select the right value drivers for a customer value model. To measure and quantify critical value drivers for a product […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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