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Pricing News Daily > 6/24/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: APP-400dpiLogo

 

 

 

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

 

Headlines

The Price is Right – And Testing Proves It | iContact

The Price is Right – And Testing Proves It | iContact

At iContact we talk a lot about testing. We encourage you to test pretty much everything. Your subject lines, your call-to-action (CTA), your landing pages, etc., etc. If it is in any way connected to an email marketing campaign, it can be tested. One area where testing can have a significant impact on your organization […]

 

 

The Confounding Logic of Discounting | Enterprise Irregulars

The Confounding Logic of Discounting | Enterprise Irregulars

In smaller deals, customers will still ask for discounts.  But if the pricing is transparent and clear on the website, and the ACV is $5k or so or less, you’ll have an easier time holding the line.  Especially if you offer one simple discount for prepayment, or something similar, so at least they have a […]

 

 

The Hidden Danger in Product Bundles | Neuromarketing

The Hidden Danger in Product Bundles | Neuromarketing

The Joy of Bundling Creating a bundle of several products is a time-honored strategy. As I point out in my book Brainfluence, bundling can serve to reduce the “pain of paying” because it makes it harder for consumers to know what the “right” price is for the products. Auto makers no longer promote individual pricing […]

 

 

How to find clients that will pay you more | EnMast

How to find clients that will pay you more | EnMast

We’ve been talking this month about raising your prices. I assert that higher prices help you to close business more quickly because you are more confident about the value you offer, and you are communicating that confidence to your prospects, which is attractive to them. Now we’re going to talk about HOW to find clients […]

 

 

Apartment occupancy at all-time high: Here’s why | CNBC

Apartment occupancy at all-time high: Here’s why | CNBC

“There is no question we have a shortage of housing,” added Firstenburg.The supply issue will vary market to market and price range to price range. Some local municipalities require developers to set aside some units as “affordable,” but the bulk of new renter households will likely be among lower-income families, and those units are not […]

 

 

Transformed by the Power of Pricing | bcg.perspectivesart

Transformed by the Power of Pricing | bcg.perspectivesart

IN THIS ARTICLE Pricing enablement is a critical generator of enhanced profitability or additional cash to invest in marketing and innovation. Upgraded pricing capabilities can boost annual revenues by 2 to 8 percent—hundreds of millions of dollars at large companies—nearly all of it profits. The growing complexity, sophistication, and competition in the art of pricing […]

 

 

Are Free Trials Working For SaaS | SaaScribe

Are Free Trials Working For SaaS | SaaScribe

I love to follow the blogs of companies that help SaaS grow. One of these is analytics provider ChartMogul. On 5 May 2015 their post was an analysis of the pricing offers of their SaaS customers. Most of these customers are aiming at SME customers. The results make fascinating reading. The full post is worth […]

 

 

Our Big Free Plan Mistake: Why Giving It Away Didn’t Work | Hubstaff

Our Big Free Plan Mistake: Why Giving It Away Didn’t Work | Hubstaff

There is a strong temptation when beginning a startup to offer a generous free plan, even if you aren’t planning an SaaS pricing model. The idea is appealing, especially to young companies, because we think once people try what we built for free they’ll eventually upgrade to a paid version. These people will tell their […]

 

 

Pricer’s Points: Should every Pricing Professional be Certified? | Michael Calogridis

Pricer’s Points: Should every Pricing Professional be Certified? | Michael Calogridis

I wrote a couple of weeks ago about the notion of graduate schools having a Pricing component (be it a major or minor) as part of the MBA field of study. This concept is used in one school i know (University of Rochester) but given the rise in the prominence of pricing roles should more […]

 

Looking for news related to Pricing Psychology?

Search through our ever growing database of top pricing articles on Pricing Psychology. You can also find the latest on other “Hot Topics” in the news via the drop down list added under the “News” navigation menu. Examples of the latest follows… Think of Pricing as One Element of Persuasion (Video) | Inc.com Valerie Casey, founder […]

 

This Week in Pricing > 6/20/15

Headlines
How to Win a Price War | MIT Sloan Management Review

Should You Put the Price First or Last? | Neuromarketing

Keep Your Business Immune to Pricing Wars | Fundbox

Set Your Prices So It’s a Win, Win, Win |Entrepreneur

Pay whatever you like | LMU Munich

…and more

When: June 24, 2015

Where: Palo Alto, CA at the Four Seasons Hotel

We cordially invite you to our 16th Silicon Valley Pricing Forum. Simon-Kucher & Partners is “the world leader in giving advice to companies on how to price their products” (BusinessWeek). Our projects have helped clients across a wide range of industries to achieve significant improvements in profitable growth. Build connections with fellow senior leaders in […]

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“You can determine the strength of a business over time by the amount of agony they go through in raising prices.”

     – Warren Buffett

 

Pricing Resources

Explore our archives of valuable pricing resources including:

First Asia Pricing Professionals Networking Tour | Asia Pricing Professionals

As President of Asia Pricing Professionals (APP), it brings me great pleasure to announce that we will soon embark on a short Networking Tour of South East Asia. It is something we have been planning on doing for a while and something we are very excited about. … These networking events will be a great […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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