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Pricing News Daily > 6/25/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: 

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

Headlines

 

Airlines’ Stocks Drop As Fear Of Price War Clouds The Industry | Forbes

Airlines’ Stocks Drop As Fear Of Price War Clouds The Industry | Forbes

The US airline industry, that hit the headlines with record first quarter profits on the back of low crude oil prices, is now experiencing a slump as investors anticipate a revival of the old dynamics of the industry. The downfall began last month, when low-cost carrier, Southwest Airlines, increased its capacity guidance for 2015 from […]

 

Lessons from the Pricing Conference | Bernero & Press

Lessons from the Pricing Conference | Bernero & Press

Four suggestions for deepening law firm-client relationships The P3 conference, the annual intersection of pricing, project management, and, practice management went off last week in Chicago with its usual aplomb. It featured reviews of developments on the analytics front as well as discussions of changes (or lack thereof) in marketplace habits. Together it served as […]

 

Amazon will pay some authors for every page you read instead of every book you download | The Verge

Amazon will pay some authors for every page you read instead of every book you download | The Verge

Amazon is introducing a new system that completely upends the way authors and publishers make money from their books. Starting next month, the company will pay authors based on the number of pages people read from their books — not the number of copies sold. Of course, the change is limited in scope — at least […]

 

How to charge enough | My Sassy Business

How to charge enough | My Sassy Business

From the first day you started planning your business I am sure you were concerned about how much you would charge. It is always a difficult challenge to get right and you may need to constantly tweak your prices throughout the years. As your business grows as costs changes etc. are reasons to modify your […]

 

Competition and streaming deals | Digitopoly

Competition and streaming deals | Digitopoly

Following on from yesterday’s post I discovered several things: 1. Taylor Swift is powerful. Really powerful. Apple responded to her letter and agreed to change course and pay artists etc for the three month free trial period. Maybe she can do more than just move the dial in music compensation. 2. Readers of this blog […]

 

Survey shows New York owners believe pricing has peaked | Real Estate Weekly

Survey shows New York owners believe pricing has peaked | Real Estate Weekly

“Not for the balance of this year for sure,” chairman of New York investment sales for Cushman & Wakefield, Bob Knakal told Real Estate Weekly when asked if he saw a stall on the horizon. “We see continued upward pressure on pricing and I believe that that will continue for the balance of this year.” […]

 

Price Tags Might Be A Strange 150-Year Anomaly In The History Of Commerce | Consumerist

Price Tags Might Be A Strange 150-Year Anomaly In The History Of Commerce | Consumerist

In the past, most recently in 2013, Coca-Cola has experimented with the idea of vending machines that adjust prices according to the temperature. The idea really bothers some people, but fixed prices that are always the same for everyone haven’t historically been the norm. We may be coming to the end of a weird century-and-a-half […]

 

A Rake Too Far: Optimal Platform Pricing Strategy | Above the Crowd

A Rake Too Far: Optimal Platform Pricing Strategy | Above the Crowd

When evaluating new marketplace investments, we are naturally biased towards entrepreneurs who understand the strategic rationale behind the argument for a lower rake. If your objective is to build a winner-take-all marketplace over a very long term, you want to build a platform that has the least amount of friction (both product and pricing). High rakes are […]

 

E-commerce Eye Candy – Pricing Strategies and Profit Margins [Infographic] | cleverbridge

E-commerce Eye Candy – Pricing Strategies and Profit Margins [Infographic] | cleverbridge

Pricing Strategies and Profit Margins One very important element in your shopping cart is the product price. The display of your price is very influential. Now, of course, you don’t want to drive down your cart abandonment rate by sacrificing your profit. That’s just foolish. But sometimes, lowering your prices for a limited time helps […]

 

Pricer’s Points: Why develop more product value, if you don’t price accordingly? | Mårten Hedberg

Pricer’s Points: Why develop more product value, if you don’t price accordingly? | Mårten Hedberg

I hope that you, by now, have heard that we as pricing professionals are going on and on about value-based pricing, price differentiation and segmentation. Our basic idea is that you have to know, and communicate your product value, and price accordingly. You should also understand your customer segments perception of value, in order to […]

 

Looking for news related to Pricing Psychology?

Search through our ever growing database of top pricing articles on Pricing Psychology. You can also find the latest on other “Hot Topics” in the news via the drop down list added under the “News” navigation menu. Examples of the latest follows… Think of Pricing as One Element of Persuasion (Video) | Inc.com Valerie Casey, founder […]

This Week in Pricing > 6/20/15

Headlines
How to Win a Price War | MIT Sloan Management Review

Should You Put the Price First or Last? | Neuromarketing

Keep Your Business Immune to Pricing Wars | Fundbox

Set Your Prices So It’s a Win, Win, Win |Entrepreneur

Pay whatever you like | LMU Munich

…and more

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Pricing strategy always has been more of a poker game than a science.”

     – William T. Moran

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Test until your price is the best | Econsultancy

Small price changes can yield short term gains. Price testing can make them long term. Sometimes coincidence yields incredible discoveries. Take Sir Isaac Newton, for example. He discovered the Universal Law of Gravity after an apple coincidentally fell and landed on top of his head. Of course, he didn’t develop his theory in that very […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

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Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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