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Pricing News Daily > 6/30/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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This Week in Pricing > 6/28/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. The Past Week’s Top Pricing Related Headlines How to Succeed in Business by Bundling – […]

The Second Law of Marketing: All Prices are Contextual | Ron Baker on LinkedIn

We simply must get over the false idea that there is one optimal price for a customer. There is a range of optimal prices, commensurate with the value being created. Dutch psychologist Peter van Westendorp developed the van Westendorp Price Sensitivity Meter (PSM) by posing these five questions: At what price would this service be so expensive […]

Hidden Dangers of Discounting Your Price (eBook) | The Sales Hunter

Is discounting your “go to” strategy to close the sale? There are dangers in that approach that you possibly haven’t considered. In Mark Hunter’s free eBook, you will learn specific techniques to avoid discounting. You CAN close more sales at full price, and this book will show you how. Read complete article here: Hidden Dangers of […]

Pricing Fundamentalism | Selling Out

Pricing Fundamentalism is the belief that the first price an organization puts on its tickets is holy among all things; that lowering it “devalues” the work and raising it is “greedy.” And that if only your Pumpkin Patch is sincere enough, your first guess at the proper price for every section of every show of […]

Why One-Size-Fits-All Annual Price Increases Don’t Work | Scout Research

In our research, we identified a B2B SaaS provider of lead analytics that had created a particularly successful approach to value-based annual price increases. Historically, the company had used a standard price increase for all renewals, regardless of tenure. But what they found was a higher churn rate amongst first-year customers up for renewal compared […]

Product Managers And The Problem With Discounting | The Accidental Product Manager

What All Of This Means For You A part of every product manager’s product manager job description is to find ways to make their product a success. One of the tools that we have at our disposal to make this happen is the discount. However, we need to be careful because things can get out […]

Pricing Strategies: How do you pick the right number to charge clients? | EnMast

A higher price promises greater value. When it comes to working on new pricing strategies, one thing to keep in mind is confidence. When you put a higher price on your services it communicates confidence. A higher price says, “I know you are going to get a lot of value from this work.” That confidence is attractive. The […]

How to Win a Prospect in the B2B Price War | SmallBizClub

In this world of high speed communication and 140 character limits, we seem to have become infatuated with short forms and acronyms. It isn’t too hard to draw the comparison between our communications today and the game of horseshoes. In other words, we use vocabulary with less precision than a given word actually conveys, but […]

High-tech, airline-style pricing is pushing New York City rents to new altitudes | NY Daily News

The software uses a range of market statistics, including seasonal trends, leasing velocity and supply, as well as an apartment’s particular traits, to come up with the optimal asking price for a unit, sometimes down to the cent. And if it’s June and a landlord will get a better price for a particular unit in […]

Opinion: Why the new $50 iPod pricing tiers probably won’t make it to Apple’s lucrative iPhones and iPads | 9to5Mac

So if the iPod price change is less about no longer being able to justify the price gap and more about trying to keep a dying product category breathing a little longer, what does this mean for the iPhone 6 pricing scheme? Premium Product Unfortunately, it may not mean much at all. It’s possible that […]

Why Do SaaS Products Like Asana Charge More Per User As You Go Up In Tiers? | Forbes

Answer by Jason M. Lemkin, Managing Director, Storm Ventures & ceo/co-founder @ EchoSign, acquired by Adobe, acquired by Adobe, on Quora, Jason M. Lemkin, Managing Director, Storm Ventures [Re: Asana in particular, also see Asana: What is the explanation behind Asana’s pricing model?.] Stepping up a level … this is really the way you want […]

Cloud storage price check | ZDNet

I looked at consumer cloud services about eight months ago and did a lot of price comparisons. Since then prices have gone down a lot, some vendors are out and most vendors have tended to simplify their plan offerings. For this story I decided to look at all the consumer services I could and compare […]

Rising Hops Prices Make Craft Brewers Jumpy | WSJ

In April 1975, San Francisco’s Anchor Brewing Co., the only craft brewery in America at the time, introduced a beer that its owner, FritzMaytag, called Liberty Ale. Its name and label commemorated the 200th anniversary of Paul Revere’s ride. But it is remembered for what was in it: generous helpings of Cascade hops, an essential […]

How to save time when pricing an RFP: Pricing by Exception | PROS

It’s no longer enough to leverage only data into actionable opportunities; the lynchpin behind any effective pricing strategy is speed and execution. In a world exponentially increasing in speed, complexity and competitiveness, data and execution must work hand-in-hand. How can I streamline the pricing and turnaround process on an RFP or quote that contains thousands […]