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Pricing News Daily > 6/8/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: value innoruption final 0612 rev

 

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

Could Global Pricing Alignment Backfire?  | Business of Fashion

Could Global Pricing Alignment Backfire? | Business of Fashion

PARIS, France — Chanel’s announcement back in March that it was increasing prices in Europe by 20 percent, and decreasing them in China by a similar amount, raised many an eyebrow in the luxury industry. Ostensibly, the move was made to “align” prices in anticipation of a global e-commerce push. In the context of the euro’s […]

 

 

How Pricing and Business Development Intersect | Heather Suttie

How Pricing and Business Development Intersect | Heather Suttie

Pricing can be an unnerving topic leading to awkward conversations. For many people in the legal services field, there’s a notion that if they close their eyes, this topic will go away. If only ignoring it was that easy. … With respect to changes in how legal services are valued, there was an observation that […]

 

 

How Your Company’s Pricing Strategy Affects Your Marketing Plan | SmartBug Media

How Your Company’s Pricing Strategy Affects Your Marketing Plan | SmartBug Media

It might be safe to say that cost is a key factor when it comes to purchasing a product or service from a company. Now this naturally depends on the product or service and what it will do for someone, but it’s something in the back of everyone’s mind when going through the purchasing process. […]

 

 

Big data is coming for your purchase history – to charge you more money | The Guardian

Big data is coming for your purchase history – to charge you more money | The Guardian

Are you ready for a gas station to charge you more when you are running late or your tank is empty? Laws against price gouging typically apply in times of emergencies, for example after Hurricane Katrina. Most of the time there are no rules that limit price discrimination, and there are certainly no laws against […]

 

 

Foreign Drugmakers Face Pressure to Lower Prices in China | Bloomberg Business

Foreign Drugmakers Face Pressure to Lower Prices in China | Bloomberg Business

Starting June 1, most drugs in China will be liberated from government-set price caps. For foreign drugmakers, though, pressure to cut prices is rising. Since late last year, many provincial governments have introduced new bidding systems to bring down the cost of medicines they procure, and they’re pushing multinationals to compete more directly with cheap […]

 

 

Everything You Need to Know About Pricing a New Product or Service | Invoiceberry Blog

Everything You Need to Know About Pricing a New Product or Service | Invoiceberry Blog

Whether you’re a new business launching your first ever product or service, or simply adding a new addition to your range of products or services, pricing is one of the most crucial aspects. It closely ties in with your production and marketing, which helps determine the price you need to set. The right price can […]

 

 

J.C. Penney Pricing Lawsuit Could Be Big Trouble For Discounters | Seeking Alpha

J.C. Penney Pricing Lawsuit Could Be Big Trouble For Discounters | Seeking Alpha

If the suit succeeds and Penney’s is forced to drop price anchoring, it could be left without a business strategy. Spann could hurt other struggling retailers by forcing them to abandon anchor pricing or to adopt more realistic prices, which could make merchandise less attractive to bargain hunters. Practice Hard to Prove To succeed, Zevin […]

 

 

Why overpricing a home is not a good idea | The Washington Post

Why overpricing a home is not a good idea | The Washington Post

Buyers are out in force with their real estate agents during the week and Sunday open houses are jammed. Multiple offers on well-priced properties are commonplace. The only problem is that there is not enough inventory to satisfy demand and many of the properties on the market are overpriced. How do I know this? The […]

 

 

MedUni Vienna expert suggests pricing strategy to reduce smoking | News Medical

MedUni Vienna expert suggests pricing strategy to reduce smoking | News Medical

30% of the estimated 2.3 million smokers in Austria are considered to be heavily tobacco-dependent and, according to experts at MedUni Vienna, require professional treatment. This would mean around 690,000 people. According to Michael Kunze, an expert on smoking at the Center for Public Health at MedUni Vienna, an effective strategy would be to increase […]

 

 

Pricer’s Points: Healthcare Price Transparency: More Complex Than it Sounds | Don Peppers

Pricer’s Points: Healthcare Price Transparency: More Complex Than it Sounds | Don Peppers

Stories like this aren’t hard to find when it comes to healthcare pricing, which is so complex and difficult to understand that consumers are for the most part just baffled. So in view of the new “consumerized” healthcare system under the Affordable Care Act, one of the issues our panel debated was whether price transparency […]

 

 


This Week in Pricing > 6/6/15

Headlines
– For The Pricing Of New Cholesterol Lowering PCSK-9 Drugs, Does Dose Size Matter? | Forbes
– How Bunnings’ prices are designed to nail customers | The New Daily
– Woolworths faces multimillion-dollar hit from private label price cuts, brokers say | The Sydney Morning Herald
– Penetration Pricing: How Costco and Kroger Co Dominate Grocery Retail | The Motley Fool
– Is demand pricing coming to Disneyland? | LA Times

…and more

 

Events

Conference: Strategic Pricing Conference | SPA

When: June 12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

 

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about”

     – Seth Godin

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Customer Value Modeling (CVM™)

The CVM™ certification is a one-day formal certification program on the customer value modeling methodology using the Economic Value Estimation® process. During this program, participants will learn: To identify true product and service differentiators. To select the right value drivers for a customer value model. To measure and quantify critical value drivers for a product […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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