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Pricing News Daily > 7/17/19

PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals.

This Edition is brought to you by:

Professional Pricing Society

Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions software. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation, our state of the art pricing certification program. Candidates may be certified after mastering a multi-stage curriculum followed by rigorous testing. Successful CPPs have acquired the core knowledge which not only places them in the top rungs of the pricing field, but also gives them the tools to enhance substantially their own careers.

Click a link below to learn more…

 

Live! Tonight! Sold Out! – Lessons from FTC’s Online Event Tickets Workshop | Lexology

Live! Tonight! Sold Out! – Lessons from FTC’s Online Event Tickets Workshop | Lexology

If you’ve ever tried to buy tickets online to a concert, sports game or play, you’re probably familiar with a host of typical frustrations. How has the event already sold out when tickets have just gone on sale? What are all these added fees and why weren’t they disclosed up-front? Am I even purchasing from […]

 

Airmail Users Frustrated About Sudden Switch to Subscription-Based Pricing on iPhone and iPad [Updated] | MacRumors

Airmail Users Frustrated About Sudden Switch to Subscription-Based Pricing on iPhone and iPad [Updated] | MacRumors

Airmail users awoke today to find out that the popular email app has switched to a subscription-based pricing model on the iPhone and iPad. Airmail for iOS is now free to download on the App Store, but push notifications and multi-account support have become premium features priced at $2.99 per month or $9.99 per year […]

 

Tesla updates pricing and options across lineup, discontinues several variants | Electrek

Tesla updates pricing and options across lineup, discontinues several variants | Electrek

Tesla updated its online design studio on Monday evening with several changes in pricing and options across its entire lineup. Some things become cheaper, others become more expensive, and several variants are going away. Over the last year, Tesla has been consistently adjusting its prices, especially in the US as its federal tax credit has […]

 

How is MAP Pricing enforcement easy for business? | CustomerThink

How is MAP Pricing enforcement easy for business? | CustomerThink

Every business used to safeguard their brands because they need the protection of all sizes. To avoid this issue, implementing map enforcement is the best techniques to carry out everywhere. It is nothing, but it carries out advertising price policy and set by minimum range. Based on the plans, it would establish to declare minimum […]

 

Drake’s Dynamic Pricing Is A Downer | FYIMusicNews

Drake’s Dynamic Pricing Is A Downer | FYIMusicNews

The last thing Ticketmaster Canada needs right now is another black eye. Hit with $4.5M in fines and levies by Canada’s Competition Bureau last month for allegedly misleading pricing claims in online ticket sales, the company has agreed to a compliance program to ensure their advertising conforms with the law, and will implement new procedures […]

 

London rent costs ‘pricing young public sector workers out of the capital’, report says | London Evening Standard

London rent costs ‘pricing young public sector workers out of the capital’, report says | London Evening Standard

The cost of rent in London is pricing younger nurses and teachers out of the capital, according to a report on the UK housing market. This could lead to a lack of key public sector workers in the city as it puts them off living there, consultancy firm PwC’s analysis suggests. In the capital the […]

 

The Customer Acquisition Pricing Parade | David Perell

The Customer Acquisition Pricing Parade | David Perell

Today, many of the biggest direct to consumer (DTC) and digitally native vertical brands (DNVBs) battle for the same affluent urban Millennials. Silicon Valley marches to the beat of three words: Growth. Growth. Growth. Billion dollar brands such as Jet.com, Bonobos, and Dollar Shave Club pioneered today’s venture-backed brand-building trifecta: hyper-growth, quality product, and customer data. Fueled […]

 

Tesla Tweaks Model Lineup in Bid to Simplify Pricing; Shares Slip | TheStreet

Tesla Tweaks Model Lineup in Bid to Simplify Pricing; Shares Slip | TheStreet

Tesla (TSLA – Get Report)  shares drifted lower in pre-market trading Tuesday after the clean-energy carmaker dropped the cheapest versions of its Model S sedan and Model X SUV from its product lineup and adjusted some of its prices in a bid to simplify its offerings of models and ranges of battery-powered vehicles. The automaker on […]

 

Webinar (On-demand): Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well as internationalization of buying and selling, but also new opportunities for value-adding and new services that can be offered and monetized.

Participants and viewers of the webinar will learn about:

  • What trends in digitalization mean for pricing.
  • Avoiding (some) pricing pitfalls when digitalizing existing offerings
  • Using digital insights to better understand opportunities
  • How to predict optimal prices for digital services using market research

The webinar will be available from the end of May 31st, 2019. If you have already signed up you will receive a link by the end of this date. Otherwise, sign up on the right and receive a link by email to view the recording.

 

 

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services.

This on-demand webinar covers:

  • Common challenges when creating new products or services
  • How pricing should play a more prominent role in the innovation process
  • The various steps of product development and how pricing can add value at each step
  • Different types of price research that can improve the value of the new product
  • Psychological pricing tactics to improve the introduction of the new product or service.

 

Webinar (On-Demand): Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Pricing is high impact, but are you getting the attention you deserve? In any enterprise environment, the struggle for attention and resources is always an issue. As a pricing professional, how can you get c-suite attention for prioritizing pricing initiatives and allocating budget?

Aligning yourself with your company’s digital transformation initiatives is a great way to move pricing into the fold as a key driver. In particular, focusing on disruptive technologies like Cloud Technologies, AI, Machine Learning, and Decision Automation, can help to spark executive interest.

By choosing an AI vendor over other pre-internet vendors you’ll find more approachable budgets and rapid implementation timelines, which will aid immensely in getting executive buy-in. AI-based pricing tools, like Perfect Price, have measurable ROI and are proven to simulate pricing better than other technologies.

 

 

30th Annual Fall Conference & Workshops October 15-18, 2019 | PPS

We are excited to announce we’ll be in Las Vegas, NV for our 30th Annual Fall Pricing Conference & Workshops October 15-18, 2019! You can register now and take advantage of our Early Bird Offer.

 

15th Annual European and Global Pricing Workshops & Conference November 27-29, 2019 in Berlin, Germany | PPS

We are excited to announce we’ll be in Berlin, Germany for our 15th Annual European and Global Pricing Workshops & Conference to be held November 27-29, 2019!

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview…

“If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

 

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