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Pricing News Daily > 7/14/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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This Week in Pricing > 7/12/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. The Past Week’s Top Pricing Related Headlines The Worst Kind of Customer… | The Sales […]

Regulation Is Hurting Cabs and Helping Uber | Harvard Business Review

Uber and fellow ride sharing services (such as Lyft and Sidecar) can easily advertise big discounts and regulation-laden taxis are unable to respond. Conversely, during peak times, Uber can dynamically raise its prices while taxis are tied to the same static one-size-fits-all rates. Uber is further capitalizing on this uneven pricing field by running sales […]

Why discounting can put your customers’ loyalty at risk | Marketing Magazine

As supermarkets and retailers fight to offer the lowest prices, Jan-Pieter Lips, EMEA president at Aimia – the company behind Nectar – discusses the history of loyalty schemes and what loyalty might mean in the future. Loyalty programmes date back to 1793, when a US merchant began giving out copper tokens that could be exchanged […]

How Customers Can Improve Your Pricing | Inc.com

No one is suggesting customers should be the primary voice in your pricing decisions. But you can still benefit from involving customers in the process, note Marco Bertini and Oded Koenigsberg in the MIT Sloan Management Review. “If you sense that your company is leaving good money on the table and struggling to convert product differentiation into revenue and […]

What You Absolutely Cannot Afford to Forget When Pricing Your Products | Bplans

When it comes to finding the right price for your product or service, there is no formula and no single correct answer. Even within the same industry, what works for one company won’t necessarily work for the next. Today, a Google search for the term “pricing products” returns 297,000,000 results, almost double the results of […]

Discussion: Uber CEO Explains The Company’s Taxi-Killing Pricing Formula

Business Insider Article When was the last time you saw a pricing strategy completely alter an industry? Uber is upending 2 segments – the black car and taxi of the transportation industry. An innovative way to order and bill car service. Top Comments Scott Francis President, Strategic Pricing Solutions Uber is providing some interesting tests. […]

Webcast: Learn How Strategic Pricing Tools Can Help You Increase Prices and Margins Without Losing Sales | SPA

Tuesday, July 15, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where an SPA Client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without losing sales. To help maximize profits, they turned to SPA to […]

Consumer perceived price – Airline lowest price | Kadlekai Ad Reviews

Price of something can’t be a certain amount of value for everyone. It depends on factors like cognitive reference price, external reference price, and factors like purchase intentions and satisfaction. Consumer perceives reference price as normal, most commonly charged and un-discounted price. Sometimes initial price acts as reference price (an anchor) acting as a cognitive […]

7 + 1 ways to respond if your client thinks you are too expensive | The Design Trust

Are you worried that your crafts or design is too expensive? Are you not selling as much as you like because your clients tell you that you are too expensive? These concerns are fairly common, and here are some practical tips to respond next time (and yes, it is up to you which response you […]

Going Freemium – One Year Later | MailChimp

On September 1st, 2009 we announced that MailChimp was going freemium. On that day, we had 85,000 users. Now, slightly more than a year later, we have more than 450,000 users. We grew our user base five times in one year. Earlier this month, we actually doubled our freemium plan from 500 subscribers to1,000 subscribers. So now, even more […]

Where’s the Best Wireless Value Amid Intense Pricing Competition? (TMUS) | Motley Fool

Verizon Communications (NYSE: VZ  ) has stood its ground on maintaining premium pricing in the face of significant discounting from the likes of AT&T  (NYSE: T  ) following a movement started by T-Mobile  (NYSE: TMUS  ) . However, is this a good idea for the company, and which of these three remains the best investment value given these pricing changes? The pricing war saga begins […]

JPMorgan Sees Shift in WalMart Strategy as Sales Stagnate | TheStreet

McMillon may be pulling back on WalMart’s efforts to enter the grocery business, a business pushed by recently-retired CEO Mike Duke that has had mixed success, said a team of JPMorgan analysts led by Christopher Horvers in an investor report published July 7. Rather than attempting to sell low-price consumer goods, McMillon plans to emphasize WalMart’s merchandising offerings, […]

Book: Collection of the Best Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For you convenience, we have also included a […]

Walmart Prices Are Changing To Favor Online Shoppers | clarkhoward.com

Walmart has completely separated the pricing at Walmart.com and its physical stores…and one is no longer going to be the deal it once was. Over the weekend, my son who is really into Legos wanted a new set. So I shopped online to find best price on the particular set he wanted. Of all the retailers I searched, the […]

Imitation is the Sincerest Form of Flattery – Borrowing Lessons in Pricing and Metrics | Zen & The Art of Legal Networking

My first session at the P3 conference on Friday was titled “Imitation is the Sincerest Form of Flattery: Borrowing Lessons in Pricing and Metrics from Other Industries.” If you’ve been reading Zen for any length of time, you’ll know that I’m a big fan of looking to other industries for new ideas. … We had Keith Maziarek of DLA […]

Study – Business travelers value reputation | Hotel News Now

As revenue management moves from the traditional inventory optimization model and into the world of price optimization, hoteliers need to better understand consumers’ willingness to pay, said panelists during the Hospitality Sales and Marketing Association International’s Revenue Optimization Conference. During a panel titled “Reputation’s influence on pricing,” Kelly McGuire, executive director at hospitality and travel […]

Duetto Raises $21M Led By Accel To Equip Hotels With Big Data Surge Pricing | TechCrunch

Hotels can double their profitability by successfully marking up rooms just 10 percent. That’s why Accel Partners is betting hotels will pay for Duetto, a price optimization SaaS that uses big data to dynamically surge or discount rates for rooms. Duetto can help hotels drop prices if no one is visiting their website, or charge […]

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