OnDemand WTP Pricing Research

Pricing News Daily > 7/15/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: APP-400dpiLogo

 

 

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

 

Headlines

The Logic Behind Amazon’s Prime Day | HBR

The Logic Behind Amazon’s Prime Day | HBR

Amazon has boldly anointed Wednesday, July 15 as Prime Day. Most holidays revolve around religion, historical events, or appreciation for someone special. So what’s Amazon Prime Day? At root, it’s a self-interested homage to rock bottom prices and free expedited shipping. To celebrate its 20th anniversary, Amazon has pledged more deals than Black Friday, exclusively […]

 

How to boost profits using behavioural science | Xero Blog

How to boost profits using behavioural science | Xero Blog

In this guest blog, Seb Atkinson, digital marketing executive at Selesti, looks at how to help boost profits through pricing. Setting a price for your product or service can be difficult to get right. We think we’re rational when we assess the value of something. But there’s actually a lot of factors, including the prices of […]

 

How a Price Change Can Impact Your SaaS Metrics | OpenViewLabs

How a Price Change Can Impact Your SaaS Metrics | OpenViewLabs

In an earlier post, “Predicting the Impact of SaaS Pricing Changes,” we looked at how price changes can impact SaaS metrics and what questions you should ask before making a price change. Let’s look at what happened at some real companies when they made price changes. The critical metrics we are concerned with are Customer […]

 

10 Tips on Pricing Your Product or Service | Small Biz Trends

10 Tips on Pricing Your Product or Service | Small Biz Trends

When you’re first starting your business, understanding what customers are willing to pay for your product or service can be a real challenge. If you price too low, you’ll lose interest, but if you price too high, you’ll lose appeal. That’s why we asked 10 entrepreneurs from Young Entrepreneur Council (YEC) the following question: “What is your best advice […]

 

Pricing Traps in Telephony | Accede IT

Pricing Traps in Telephony | Accede IT

The top 10 traps can be avoided if your prepared to not rush in and focus on get the answer “Yes” to all the obvious questions. Most Telco’s are honest and want to explain their ongoing cost and all the options so that you the customer can make an informed decision. It could be that […]

 

The power of free | The Next Web

The power of free | The Next Web

The psychological impact of ‘free’ In studying people’s response to free offers, behavioral scientist Dan Ariely found that free, “only had an upside. It creates an emotional reaction. It makes us value it more.” He goes on to add, “We don’t think of zero as having any downside. It’s a category by itself and we […]

 

The Best Retail Pricing Strategies by Sector | Software Advice

The Best Retail Pricing Strategies by Sector | Software Advice

Retailers face a number of important decisions when determining how to price their goods and services. The stakes are high: Setting prices correctly can attract customers, drive sales and burnish a retailer’s reputation. Incorrectly set prices, on the other hand, can have a profoundly negative impact on sales and customer loyalty. To help make more […]

 

The Non-Marketer’s Guide To Pricing Your Digital Products | Blog Marketing Academy

The Non-Marketer’s Guide To Pricing Your Digital Products | Blog Marketing Academy

This is part 1 of a 6-part series on how to price your digital products. Figuring out how to price your digital products can be a nerve-racking experience. Do you price it high? Do you aim low and hope to make up for it in volume? Or do you just avoid the whole problem by giving […]

 

 

 

Top Pricing Articles & Videos from “The Sales Hunter”

Search through our ever growing database of top pricing articles and videos from Mark “The Sales Hunter” Hunter…

You can also find the latest on other “Hot Topics” in the news such as Dynamic Pricing, Freemium, Price Discrimination, Price Transparency, Pricing Psychology, SaaS and Surge Pricing to name a few via the drop down list added under the “News” navigation menu.

 

This Week in Pricing > 7/11/15

pricingnews-WeeklyHeadlines

…and more

Events

 

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 19 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

– – – – – – – – – – – –

“The bitterness of poor quality remains long after the sweetness of low price is forgotten”

     – Benjamin Franklin

 

Pricing Resources

Explore our archives of valuable pricing resources including:

First Asia Pricing Professionals Networking Tour | Asia Pricing Professionals

As President of Asia Pricing Professionals (APP), it brings me great pleasure to announce that we will soon embark on a short Networking Tour of South East Asia. It is something we have been planning on doing for a while and something we are very excited about. … These networking events will be a great […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

Posted in: Pricing News Daily

Post a Comment

WP-SpamFree by Pole Position Marketing