OnDemand WTP Pricing Research

Pricing News Daily > 7/18/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-PricingBrew

This Edition is Sponsored by:

The PricingBrew Journal

Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable.

< EXCLUSIVE OFFER >

Use coupon code “PricingNews” to get one month free on any subscription package.

Today’s Headlines

SaaS Pricing Considerations | OpenView Labs

SaaS pricing is complicated. Before you make a decision you need to consider all the angles and keep in mind it’s perhaps the single most important decision a young company can make (no pressure). Pricing out a B2B SaaS product is a complicated decision. For starters, it involves a larger number of moving parts than […]

10 tips to better pricing for manufacturers | ReliablePlant.com

Pricing is one of the most powerful – yet underutilized – strategies available to businesses. A McKinsey & Company study of the Global 1200 found that if companies increased prices by just 1 percent, and demand remained constant, on average operating profits would increase by 11 percent. Using a 1 percent increase in price, some […]

The Benefits of Bargaining with Your Customers | Harvard Business Review

When I asked for the price of the first coat that I tried on, Ahmed quoted about 2,000 euros but he also said that he would give me a good discount. After trying 15 plus different models, I realized that I loved a black coat that looked like the one worn by the characters in […]

Why Budget Airlines Could Soon Charge You to Use the Bathroom | FiveThirtyEight

An urban legend in the airline industry claims that the former CEO of American Airlines, Bob Crandall, once saved his company $100,000 a year by calling for the removal of a single olive from every in-flight salad.1 As the story goes, some of these savings came from lower fuel burn thanks to fewer olives, and thus a […]

Discussion: The Power of Pricing: How to Improve Your Pricing and Profits

Vistage Executive Street Blog Your sales team defines price as what’s on the invoice. Your CFO defines price as ‘what we take to the bank’. Your customer says price is too high. Your pricing manager says that price doesn’t match our standard terms. Your distributor says they can’t make any money on your line. And […]

Pricer’s Points | July 16, 2014

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources […]

How to Display Prices on Your Business Website. Or Not. | Dex Media

Should a local business disclose its prices on its website? Start the debate: NO. Never give a price till you’ve had a chance to persuade a customer of the value of what you’re selling and that’s best done by moving the conversation along from your website to a phone call or other two-way communication. YES. Your customers are already […]

Zurich prices had been out of step with rivals | FTAdviser.com

“Zurich is coming into line with our pricing structure. “Our pricing structure is not under review at the moment since we completed the cycle of pricing changes at the end of last year.” Axa Wealth said they have no further plans to change their pricing structure following the changes they made at the end of […]

Core Components Involved in Modern Pricing Strategy? | MBA Help24

The pricing strategy establishment is a combination of various components which supports to achieve long-term commitments towards business goals. However, the key attributes which characterises today’s pricing strategy being discovered as follows; Firstly, embraces a long-term approach creates a perception of value in the customers’ minds; Secondly, balancing short-term, proactive tactics and margin enhancements in […]

Why Hourly Pricing Can Work with Rob Harr | The Businessology Show

Rob Harr joins Dan and Jason for their final pricing show of the season.  While our other pricing shows had guests who advocated value pricing, Rob and his company Sparkbox have a different view.  Hear his perspective on the benefits of hourly pricing and why fixed pricing didn’t work for Sparkbox.  Learn how to train […]

Pricing, Demand, Pricing Model, Pricing Strategy Defined, Explained | Business Case Analysis

In business, pricing is defined as a seller’s approach to setting the purchase prices of goods and services products. Pricing strategy describes how the seller pursues sales and marketing objectives through pricing. The pricing strategy is implemented through a pricing model, essentially the instructions or “rules” for setting prices and creating margins. Pricing is viewed as a marketing activity. A high level definition […]

Book: Collection of the Best Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For you convenience, we have also included a […]

Wesley McClure Talks Value Pricing and Agile Development | The Businessology Show

Dan and Jason speak with Wes about value pricing, agile development and how to improve the development of software to focus on customer value and outcomes. In this episode, Dan and Jason talk to Wes McClure about his approach and quest to price with value. Discover how having the courage to act as an advocate for […]

3 Best Practices For A Data-Driven Approach To Pricing | PROS

The dynamics of today’s markets are constantly changing. Pricing data that’s relevant today may not be accurate next week. If you’re doing pricing analysis manually, your team is undoubtedly spending a lot of time pulling data that’s often incomplete and inaccurate. It’s a time-consuming process that puts you at a competitive disadvantage. But the good […]

Freakonomics, Separating Equilibria, and Pricing | Pragmatic Pricing

Is there a mechanism which produces a separating equilibrium whereby we can distinguish customers with high willingness to pay from customers with lower willingness to pay? Yes. Think coupons. Only people who are price sensitive go through the hassle of finding, clipping, storing, carrying and remembering to use coupons. People who are not price sensitive […]

Pricing’s self-inflicted wounds | Dale Furtwengler

Amazon and the publisher, Hachette, continue to battle over price.  This battle brings to mind an old adage – self-inflicted wounds are the worst, and they’re all self-inflicted. From what I’ve read it seems that Amazon has created the proverbial spot between a rock and a hard place for itself.  Amazon has invested heavily in […]

This Week in Pricing > 7/12/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. The Past Week’s Top Pricing Related Headlines The Worst Kind of Customer… | The Sales […]

Post a Comment

WP-SpamFree by Pole Position Marketing