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Pricing News Daily > 7/2/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

 

Headlines

Want to Sell High? Get Inside Buyers’ Heads. | Real Estate Play-By-Play

Want to Sell High? Get Inside Buyers’ Heads. | Real Estate Play-By-Play

It’s no secret in real estate that, ultimately, price trumps all else. Every home will sell in a certain amount of time, at any given list price. Want to sell that mansion in Puslinch in twenty minutes? List it for $50,000. Don’t know why your 900 sq. ft. bungalow on Speedvale hasn’t sold in 9 […]

How to Price Your New Product Right | AlleyWatch

How to Price Your New Product Right | AlleyWatch

When you are new to the marketplace, pricing your product or service is an important and multilayered process.  You don’t want to over-price and scare off customers, but you also don’t want to underprice and send a message that your service is cheap.  Your customers are smart enough to know that they usually get what […]

 

5 Ways to Determine Pricing Your Services | Womeneur

5 Ways to Determine Pricing Your Services | Womeneur

One of the most difficult things for me as an entrepreneur has been deciding what my time and services are worth. It took me about a year of discomfort, poor decisions and many underpaid hours of work to realize the error of my ways. When you hear the common entrepreneurial advice of “fail fast and […]

 

Why Marketing Should Own Pricing (Not Sales) | ROI Selling

Why Marketing Should Own Pricing (Not Sales) | ROI Selling

One of my fundamental beliefs is that the strategic marketing team—not sales, finance, or operations—should own pricing. What Happens If Sales Controls Price?  Historically, most salespeople are compensated based on sales revenue. Because lower prices can 1) attract more customers and 2) help sales overcome customer objections, the sales team is naturally incentivized to lower […]

 

43 lessons growing from $0 to $1+ million in revenue, twice | The Next Web

43 lessons growing from $0 to $1+ million in revenue, twice | The Next Web

5. “Cheaper and better” doesn’t necessarily lead to higher conversions Cheaper and better is another truism I found mostly false. Customers often doubt a product is better, because it’s cheaper. Strange, I know. I remember one of the Wufoo founders explaining the notion of being more expensive and better. Plus, if you charge more, you can […]

 

11 Tips for a Pricing Page from 10 SaaS Rockstars | Across the Board

11 Tips for a Pricing Page from 10 SaaS Rockstars | Across the Board

Pricing page is one of the most important pages of your SaaS website. That’s the place where people decide if they want to use (and pay for) your service or not. You’d better build it in the best way possible so your customers won’t even think about leaving your site, without signing up for your […]

 

Pricing Your Senior Living Units for Optimum Revenue | Senior Housing Forum

Pricing Your Senior Living Units for Optimum Revenue | Senior Housing Forum

Value-based pricing is necessary to maximize revenue since it focuses on the customer.  The idea is simple on the surface: identify the value customers put on your product or service given available alternatives, and price at that level.  However, complexity is introduced as the vast majority of your target consumers have vague conceptions and often […]

 

Amenity Price Management and Value-Based Selling for Senior Living | Senior Housing Forum

Amenity Price Management and Value-Based Selling for Senior Living | Senior Housing Forum

A few days ago I published an article titled Pricing Your Senior Living Units for Optimum Revenue.  The article covered the topic of value-based pricing in the context of positioning and pricing your own units in your marketplace and focused on your customer perception of your units and/or brands relative to alternatives. This article explores […]

 

Soaring home prices not a ‘bubble': Realtors (Video) | CNBC

Soaring home prices not a ‘bubble’: Realtors (Video) | CNBC

The median price of a home sold in May of this year was $228,700, according to the National Association of Realtors (NAR). That was just off the highest monthly median home price ever of $230,400 in July 2006, at the peak of the last housing boom. It was also high enough for NAR’s chief economist, […]

 

Looking for news related to Pricing Psychology?

Search through our ever growing database of top pricing articles on Pricing Psychology. You can also find the latest on other “Hot Topics” in the news via the drop down list added under the “News” navigation menu. Examples of the latest follows… Think of Pricing as One Element of Persuasion (Video) | Inc.com Valerie Casey, founder […]

This Week in Pricing > 6/27/15

Headlines
How to Win a Price War | MIT Sloan Management Review

5 Psychological Tips That Will Improve Your Product Pricing | Kissmetrics

Discount-mania: Are the days of charging full price over? | Retail Dive

Transformed by the Power of Pricing | bcg.perspectivesart

Analysts: Latest Sprint Promo Is Bad for Everyone | Wireless Week

…and more

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.

     – Phillip Kotler

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Test until your price is the best | Econsultancy

Small price changes can yield short term gains. Price testing can make them long term. Sometimes coincidence yields incredible discoveries. Take Sir Isaac Newton, for example. He discovered the Universal Law of Gravity after an apple coincidentally fell and landed on top of his head. Of course, he didn’t develop his theory in that very […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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