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Pricing News Daily > 7/22/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Today’s Headlines

Is Strategic Pricing Right for Your Business | StackStreet

You are a business owner. You always want to make the best decisions for your business to grow and expand and create a bigger profit margin. You’ve heard about strategic pricing but you are not sure what to do next? At Strategic Pricing Solutions, our mission and goals are to help businesses achieve their goal. […]

How To A/B Test Price When You Have A Sales Team | Optimizely

One key element to test is price. Steven Sinofsky, a board member at Andreessen Horowitz recently wrote that, “Nothing is more critical to a software-as-a-service (SaaS) business than pricing strategy.” I totally agree and experimenting is a key piece of pricing strategy. Testing things like how price is displayed, amount to charge, and how often is all […]

How And Why Rolex Prices Have Increased Over Time | aBlogtoWatch

In this special feature article, we go on a quest to better understand what is behind the unremitting rise of luxury watch prices, and to do so, we will explore how and why Rolex prices have increased over the last 60 years. You see, while the steep increase of high-end watch prices has become evident to every discerning watch buyer on this planet, it remains difficult to point […]

Is Low Price a Valid Ecommerce Strategy? | About.com

1) Is the Low Priced Approach Sustainable or Merely an Entry Strategy? I mentioned sustainability earlier, and I do think that is the most important issue to keep in mind when using the low price strategy. If you are confident you have some inherent advantages that will keep you afloat despite low prices, then sell low […]

POLL RESULTS: What was the best Pricing Strategy in the News Case Study of 2013?

Results: JCPenny was clearly the most compelling Pricing Strategy Case Study in the News for 2013. The ongoing Uber surge pricing story was a distant second with half the votes of JCPenny. Netflix was third with Amazon and Apple rounding out the top five. The poll stirred up some great observations and lessons learned, worth your time […]

Pricer’s Points | July 16, 2014

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources […]

WunWun Slashes Pricing To Compete With Other On-Demand Delivery Services | Techcrunch

Going up against big players like PostMates, Uber Rush, and even Seamless, WunWun is looking to make even more of a dent in the on-demand delivery space with a switch-up on pricing. WunWun is a mobile app that asks you what you want, where you want it to be delivered, and simply asks you to push a button. WunWun helpers […]

Create an Effective Pricing Strategy Like a Boss | InfusionSoft

Picture this: You’re at a networking event and you get the opportunity to chat about your services with several interested people, so you happily hand over your business card with a handshake. Then someone asks you about your pricing. (Crickets) Are you prepared to answer? To ask the right questions prior to sharing a number? […]

3 Lessons About Pricing I Wish I’d Known 5 Years Ago | Miki Strong Int’l

You might be asking, “What does value have to do with pricing?”, and I would saying EVERYTHING. How you value your work is where you subconsciously set your prices. It’s the biggest place where women have doubt, fear, and all kinds of trapped money beliefs bubbling up to the surface that keeps them playing small. […]

Product Intelligence – How Pricing Drives Success | Vending Times

Product Intelligence is an innovative vending and micromarket analysis technique that requires minimal data to produce a detailed evaluation of pricing, sales mix and contribution margin. Required input, for all competing products in the same category, includes only: SKU, product name, selling price, unit cost and number sold in a 30-day (or more) accounting period. […]

Strategic Guidelines For Pricing Professional Services | Collaborative Social Marketing

9. Be Intentional: Think of pricing as a strategic tool – it’s not just about money but it’s about how you will be evaluated and recommended in the marketplace. Underprice or overprice your services at your peril. And don’t be afraid to give some away… Yes, you must focus on profit, however, satisfying a client […]

Pricing Quotes

One should always take a little time out to enjoy the lighter side of their profession. Enjoy the following sample from our collection of our favorite pricing related quotes.

“Nowadays people know the price of everything and the value of nothing.”

    – Oscar Wilde

“make a mistake in pricing, you’re eating into your reputation or your profits.”

     – Katharine Paine

Surprise – Your Car Dealer May Know More About Discounting Than You Do | Software Pricing

Recently, I had a car repaired at a dealer and noticed an interesting line item on my invoice – “Competitive Discount” and a corresponding amount. Some other retail shopping experiences included competitive discounts as well. I had two reactions. Initially, I felt pretty good because I received a price break. Then, with my pricing hat […]

Put Your Prices Up Today! Here’s Why. | Mark Walmsley on LinkedIn

Reducing your prices to attract and win new customers is an illogical and dangerous short-term tactic. It is much safer to increase your prices. Here’s why. Let’s assume you make or do something that costs £2 to produce. Let’s also assume that you currently sell it for £4, providing a profit of £2. If you […]

Competing on Price is not a Retail Survival Strategy | Clemens Rettich on LinkedIn

3. Positive Feedback Pricing Strategy Price not only sets expectations, it impacts your ability to meet those expectations. Pricing decisions create a negative or positive feedback loop in your relationships with your customers. Pricing at a premium level creates a positive feedback loop: price high for lower volume and higher margins your lower volume and higher margins […]

So You Want to Price Strategically – What Do You Do Next? | Strategic Pricing

You’ve read enough to understand your current cost-plus approach to pricing is nowhere near best practices and you want to price strategically, but your real challenge is deciding how to get there.  It is not a trivial effort, but you can begin to make progress in developing your strategic pricing process by incorporating these major […]

This Week in Pricing > 7/19/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption […]

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