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Pricing News Daily > 7/22/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: APP-400dpiLogo

 

 

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

 

Headlines

Are cloud price hikes a harbinger of the future? | ChannelWorld.in

Are cloud price hikes a harbinger of the future? | ChannelWorld.in

Last week, blogger Aidan Finn posted an excerpt from a Microsoft email announcing 13 percent price hikes in the European region. Reaction from the trade press was immediate, predicting that this action presaged ongoing price hikes. Barb Darrow of Fortune, in her piece titled “Surprise! The cost of cloud is about to rise” said “Companies […]

 

Taxi industry experts say fares could be slashed if licence fees fell | Herald Sun

Taxi industry experts say fares could be slashed if licence fees fell | Herald Sun

The West Australian Government is considering sweeping changes that would bring ride share services, taxis and hire cars under one regulatory roof with a removal of licence plate fees. If there was no compensation, operators who had bought perpetual licences for hundreds of thousands of dollars would likely revolt, one source said. And Victorian Taxi […]

 

Watch Those Price Tags: The Role of Pricing and Trust in Retail | GuruFocus.com

Watch Those Price Tags: The Role of Pricing and Trust in Retail | GuruFocus.com

Walmart A good place to start is with the comments from Doug McMillon, Walmart’s CEO, at the investor event mentioned above. What he said is worth thinking about (emphasis added): “A thing that I believe deeply is that you never want to create a situation where customers think they are playing a game. If they […]

 

Pavlovian Pricing & Meritocracy Structures | Beaton Capital

Pavlovian Pricing & Meritocracy Structures | Beaton Capital

Most of us are familiar with Pavlov’s classical conditioning experiments. It is therefore obvious to most that the best way to get the behaviour you want is to provide rewards for doing so, or at least refrain from punishing people for doing them. The flip side is that you have to make sure you’re not […]

 

Pulverizing Price Resistance To Improve Conversion Rates | Marketing Land

Pulverizing Price Resistance To Improve Conversion Rates | Marketing Land

As marketers, we have to minimize this perceived loss of resources symbolized by money. Fortunately, we have many tools at our disposal to accomplish this. There are a number of ways to manipulate the offer via framing and context, but in this column, I will focus on the actual presentation of a single price that […]

 

UK supermarkets criticised over misleading pricing tactics | The Guardian

UK supermarkets criticised over misleading pricing tactics | The Guardian

The competition regulator has criticised the UK’s leading supermarkets over their pricing, after a three-month inquiry uncovered evidence of “poor practice that could confuse or mislead shoppers”. The Competition and Markets Authority stopped short of a full-blown market investigation but has announced a series of recommendations to bring more clarity to pricing and promotions to […]

 

Seattle Seahawks Tickets Most Expensive In NFL On Secondary Market, Up 9% From 2014 | Forbes

Seattle Seahawks Tickets Most Expensive In NFL On Secondary Market, Up 9% From 2014 | Forbes

Since the Russell Wilson era began in Seattle in 2012, the Seahawks have been close to unstoppable. The Seahawks were a play away at the goal line from winning the Super Bowl in back-to-back seasons, a feat that has not been accomplished since the New England Patriots in Super Bowl XXXVIII and Super Bowl XXXIX […]

 

The Future Of Retail Won’t Be So Good For Consumers | TechCrunch

The Future Of Retail Won’t Be So Good For Consumers | TechCrunch

The Transition Phase In this new environment, original equipment manufacturers (OEMs) that previously had their products on display in local channels lose their ability to provide touch-and-feel access for the consumer. To address this gap, OEMs will pursue a store-within-a-store concept, presenting their products side by side in the new “showroom” environment similar to concepts […]

 

Microsoft plans to bring surface 2-in-1s to India | ABP Live

Microsoft plans to bring surface 2-in-1s to India | ABP Live

While Microsoft announces New Delhi to be in the list of cities to host the launch of Windows 10 globally, the company has also revealed about its plan to bring its much acclaimed Surface 2-in-1 devices to the Indian market. This definitely looks like good news for enthusiasts who have been long waiting for Microsoft […]

 

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This Week in Pricing > 7/18/15

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Events

 

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 19 2015 2:00 PM Eastern

Register to attend our webcast where Richard S Laramee, President & COO at Electro-Matic Ventures, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where Randy Stott, CFO at National Diversified Sales Inc., will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Prices are ultimately set by value, not by the competition or supply/demand, but by value.”

     – Ron Baker

 

Pricing Resources

Explore our archives of valuable pricing resources including:

2015 State of Pricing & Revenue Management Survey Asia | Asia Pricing Professionals

Can we borrow 5 minutes of your time? Asia Pricing Professionals are conducting the first annual pricing survey ever in Asia with focus on the state of Pricing & Revenue Management. Your reply matters a lot to us as this survey will give us a valuable insights to how pricing and revenue management is maturing […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

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Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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