OnDemand WTP Pricing Research

Pricing News Daily > 7/23/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-PricingBrew

This Edition is Sponsored by:

The PricingBrew Journal

Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable.

< EXCLUSIVE OFFER >

Use coupon code “PricingNews” to get one month free on any subscription package.

Today’s Headlines

Is Value Pricing the Way of the Future? | IFAC

According to an increasing number of accounting practices providing professional services, billing by the hour does not make economic sense. Rather, it’s better for practices to adopt Value Pricing strategies—both to better align their and their client’s interests and to avoid commoditizing their services. Value Pricing, which sets prices primarily, but not exclusively, on the […]

Why Discounting Your Price is BAD Strategy | The Sales Hunter

Salespeople are quick to blame anything and everything but themselves when something doesn’t go right.  The last thing they will do is place blame on themselves, yet that is exactly where it should be. Without confidence in yourself and a process you are committed to, there is little chance for success.  Not only are you […]

Engage Your Clients With A Clever Pricing Strategy | Fstoppers

Most of us approach our pricing with some apprehension and anxiety. It is a topic of much discussion and debate among creative professionals, but with a little ingenuity, you can break away from boring pricing and use it in a way that will excite your client and build a brand identity! … One facet that […]

How to Make Discounting Work | TOFURIOUS

Are discounts really that bad? They get certain people to buy. For example, my fiancée is adamant about eating organic foods, but I was surprised one day when she came home with a box of inorganic cookies. “There was a coupon and I had to try it.” On the other hand, I understand how discounts can […]

Discussion: Why Free Plans Don’t Work

Software by Rob Article Not too long ago it seemed like every product I knew was offering some sort of free plan. The strategy was brilliant: get loads of people using your product and eventually turn them into paying customers. Everywhere I looked there were stories of people making money hand over fist with this […]

Pricer’s Points | July 16, 2014

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources […]

Discounting still king for consumers | Retail Gazette

New research has shown that simple sales promotions are enough to prompt nearly half of British shoppers to spend. 48 per cent say finding a bargain prompts them to shop while a third did so to cheer themselves up or as a reward for hard work. … Despite discounting appearing to work for retail, Mark […]

Can Pricing Strategy Affect Your Brand | Mark Smiciklas

Can your pricing strategy affect how your clients perceive your small business brand? I read an article yesterday about soaring fuel costs in the travel sector and how Canada’s much maligned national airline (Air Canada) will be implementing a series of fees to recoup costs. Here are a couple of my favorites: * $25.00 fee […]

Price Strategy | Get Up & Go!

When creating a price strategy, it’s important to research consumers’ opinions about pricing because it can tell you how much they value the product or service, as well as what they are willing to pay. A purchase decision is usually based on what the consumer believes the price should be – not the price the […]

Prices of generic drugs soar as mergers reduce competition | The Florida Times-Union

Many other observers of the pharmaceutical industry see consolidation as a troubling indicator of continued price increases, which will have a dramatic impact on consumers. Hardly a week goes by without news of another acquisition in the pharmaceutical industry. The airline and the cable industries are prime examples of how those consolidations lead to higher […]

Cartoons

One should always take a little time out to enjoy the lighter side of their profession. Enjoy the following sample from our collection of our favorite pricing related cartoons.

Price Transparency

Display International Pricing the Right Way | Business 2 Community

Most companies understand the importance of setting marketing-friendly prices as part of their international pricing strategy, but if you aren’t careful about how you display those prices, you can actually lose revenue. There are two ways that companies typically handle pricing products in multiple currencies: Show all currencies on a single page Duplicate “sites” or “stores” for […]

App Store Insights – The Impact of a Price Drop | Julien Stoeffler

Dropping the price of an app is an easy way to get more downloads. Why does it work?  There are thousands of websites out there that watch the App Store for price drops. They will do the marketing for you! I’ve done a price drop from Tier 3 ($2.99) to Tier 1 ($0.99) and here’s how it affected the downloads and […]

Don’t Inflate Your Pricing! | Operations Management & Business Issues in Today’s Competitive Environment

I wanted to touch on an element of change control management that I believe is hugely important but is often overlooked – managing the pricing of changes. My experience is in the construction industry, but I think my lessons learned can be applicable to many other industries as well. The way I have dealt with […]

Global Pricing – 10 Ideas for Best Practice Pricing Analytics in B2B | Stratinis

1. Share, Share, Share. If you do not share your pricing analytics internally then it just becomes pretty charts for a small group of people. Pricing analytics is strongest when the insights are actually used for steering and changing the business. Sales people who have actionable insights will do much better than those who do […]

This Week in Pricing > 7/19/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption […]

Post a Comment

WP-SpamFree by Pole Position Marketing