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Pricing News Daily > 7/30/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

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Today’s Headlines

Translating Price Objections | The Sales Blog

Your price is higher than your competitors. Translation: I don’t perceive the value and you haven’t differentiated that value. If you are creating more value than your competitors, you need to be able to help your dream client perceive that value. If they don’t perceive the value, it’s likely you have not differentiated your offering from […]

4 Factors that Influence the Price Your Customers Will Pay | Business Know-How

Most customers follow a four-phase buying pattern when choosing where to make their purchase. Use your knowledge of these patterns to determine the best pricing for your products or services. There are many schools of thought regarding how businesses should set their pricing and just as many ways of analyzing your business’ pricing models. From […]

How to get your Managed Services Pricing Just Right | SP Home Run

Getting your managed services pricing exactly right is a fine balancing act. In an ideal world, people would pay more attention to quality than price, but cost often proves to be a deciding factor when a customer chooses between prospective service providers. In this article, we provide some tips to help you get your managed […]

High/Low Pricing – Specific Pricing Strategies | Boundless

High-low pricing is a strategy where most goods offered are priced higher than competitors, but lower prices are offered on other key items. KEY POINTS The lower promotional prices are designed to bring customers to the organization where the customer is offered the promotional product as well as the regular higher priced products. The basic type of customers for […]

Conference: 3rd Annual Pricing Conference | Asia Pricing Professionals

When: August 11-12, 2014 Where: Shangri-La Hotel Kuala Lumpur, Malaysia Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. Since then a huge number of companies in Asia has started focusing on pricing and today it is a well known profession, just as marketing and sales. APP has grown as well and developed […]

< Webcast Option Available – for details send an email to webcast@asiapricingprofessionals.com >

5 Reasons Why You Shouldn’t Price Your App $0.99 | Julien Stoeffler

There are a lot of $0.99 apps out there.  For some categories it can make sense. Games for example, because you renew them frequently. But if your app is designed for a long term usage (productivity, social media, photography…); you decided to go premium (no in app-purchase, no ads); you shouldn’t price your app $0.99. … 3. You won’t be […]

Pricing In Your Healthcare Marketing Strategy | Just Audiology Stuff

Price list, pricing, there I said it, you can come out from behind the couch now. Lets talk about that nasty subject, the rarely broached one, your price list. Sometimes I feel it is like those other no go subjects, sex politics and religion. I do realise that many of our colleagues would prefer to […]

Consumers Want Innovation, Customization in Wireless Service Plans for their Smartphones | Strategy Analytics

BOSTON, July 28, 2014 /PRNewswire/ – Mobile phone users are ready for new options in data pricing and on-device solutions that provide them with more ability to control and personalize their mobile service, according to Strategy Analytics. Survey research from the Wireless Operator Strategies service, “Consumers Interested in New Mobile Data Plan Options”, reveals 60 percent of mobile phone […]

Rackspace is now ready to talk about charging for cloud infrastructure by the minute (updated) | VentureBeat

In announcing today the availability of the OnMetal service, which eschews traditional server virtualization software to slice each physical server into multiple virtual machines for running applications, Rackspace said it would charge by the minute. Actually Rackspace has always charged for cloud servers by the minute, but it’s the first time the cloud and hosting […]

Audi Cuts Spare-Part Prices in China Amid Anti-Monopoly Probe | NYTimes.com

SHANGHAI/BEIJING — Volkswagen AG’s premium brand Audi said it would cut spare-part prices in China as global automakers rush to change their pricing strategies after Chinese anti-monopoly regulators began probing the auto industry. The National Development and Reform Commission (NDRC), China’s state planner, is investigating the industry amid domestic media complaints that foreign carmakers, using […]

Pricer’s Points | July 30, 2014

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key […]

Competitor Pricing Analysis | Adam Greco

One of my newest clients is in a highly competitive business in which they sell similar products as other retailers. These days, many online retailers have a hunch that they are being “Amazon-ed,” which they define as visitors finding products on their website and then going to see if they can get it cheaper/faster on […]

Better app pricing can triple earnings | $100,000 on the AppStore

On the AppStore, Apple offer us developers a choice of 87 different pricing tiers from $0.99 to $999.99. I find a lot of app developers perhaps don’t put as much thought into the price of their apps as they should. Getting your app’s price right could make a huge difference to your revenue, and I’ve […]

Should Sales Have Pricing Authority? 4 Tips to Make It Feasible | Pragmatic Pricing

Those of us not in sales often make fun of salespeople, well … because it’s fun. Our first gut reaction says of course we can’t give pricing authority to sales. They will only sell on price and we’ll be giving huge discounts to too many clients. Unfortunately, a lot of salespeople do sell on price. […]

Price Wars – When Is Picking A Fight A Good Pricing Strategy? | PROS

Price wars don’t have to be Napoleonic in scale to have a lasting detrimental effect across an entire industry. As companies fight for market share by lowering pricing on a product, they also lower the product’s perceived value in the eyes of customers. Many years ago, for instance, people thought that spending $2,000 for a […]

This Week in Pricing > 7/26/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events.   This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a […]

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