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Pricing News Daily > 7/4/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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Today’s Headlines

Is Your Pricing Strategy Killing Your Profit? | ROI4Sales.com

Is your current pricing strategy killing your profits? If you have followed my writing over the past several years you will know I am a big advocate of the Value Inventory. For those of you who don’t know what a Value Inventory is, allow me to provide a brief explanation. A Value Inventory is the […]

Don’t Propose Marriage to a Customer Who Wants a Fling​ – Andrew O’Connell | Harvard Business Review

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. … Fling relationships, for example, are marked by passion, so the company can charge a premium when dealing with these customers, but a company with a […]

7 Price Strategies that Will Help You Avoid the Poor House | Balance Driven Entrepreneur

So recently I had a conversation with an awesome client-to-be and pricing came up. Lots of folks have lots of issues surrounding money: taking money, making money, asking for money, setting prices, etc. There’s research out there on pricing methods if you want to get scientific about it. Or, you can wing it and set […]

5 reasons NOT to follow your competitors’ prices | Hospitality Net

Another misconception that is still prevalent among hotels of all sizes and star ratings is that in order to be priced accurately, one needs to follow their competitors’ rates. Unfortunately, this point of view is also shared by large hotel management companies, hotel chains and even some Revenue Management companies. This is a habit that […]

Discussion: Moore’s law gives way to Bezos’s law

GIGAOM Article Cloud providers Google, AmazonWeb Services (AWS) and Microsoft are doing some spring-cleaning, and it’s out with the old, in with the new when it comes to pricing services. The latest cuts make it clear there’s a new business model driving cloud that is every bit as exponential in growth — with order of […]

New Pricing Strategy to Grow Priority Mail | PressReleasePoint

The United States Postal Service today filed notice with the Postal Regulatory Commission (PRC)  to change Priority Mail prices, including a reduction in prices on average for businesses and other customers who use Commercial Plus and Commercial Base online shipping services. The price change will include a modest increase for Priority Mail prices at Post […]

7 Ways to Win Pricing Wars in Ecommerce | Cortex

This is definitely a huge question for many online businesses as price wars on the internet are very real and very tough. Pricing for retail products is starting to behave more like the stock exchange rather than just being able to price a product and leave it alone for a couple months. Companies like Amazon […]

The Science Behind Clothing Price Points | Racked National

We’ve all experienced it—that punch in the gut when you plunk down the money for a dress that’s just begging to be bought, only to be shanghaied by a 50%-off discount a month later. Retail price points are fickle at best and often hard to justify (wait, so this bag is $1,200 because it’s leather?) when […]

Pricing Strategies – Loss Leader | Steve’s Small Biz Blog

As a way to obtain new customers you can offer your product or services at a price that is less than your direct cost. Cell phone companies offer new phones for less than the actual cost of the phone in exchange for an extended contract. Razors are often sold at a loss based on the […]

Should you discount your fees to stay competitive? | Flying Solo

Winning business can be tricky (at any stage of the business lifecycle); however, as a soloist or micro business owner you may feel that price is your main competitive factor, particularly if you are just starting out. Is this right or wrong? Well in my opinion, wrong. We all lose bids and proposals from time […]

The price of everything and the value of nothing | dna people

I get frustrated when I examine an organisation’s lack of a coherent and intelligent pricing strategy, and just how often they lead their marketing with price. The very essence of Wilde’s quote is that its useless knowing the monetary price of something and yet not fully understanding its true non-monetary value to your customers. A […]

Advice Pricing – Part 2: Pricing Committees and Minimum Pricing and Quoting | Jim Stackpool

The first part of this article (Advice Pricing – Part 1: Pricing Committees and Models) discussed the authority for Pricing Committees, and their core work of developing and maintaining a firm’s pricing models. This second part examines the Pricing Committee’s responsibility for controlling minimum prices and minimum quotes for work on unfamiliar opportunities. Minimum Pricing […]

Pricing is … Part of a Bigger Game | PROS

There’s always a bigger game, especially when it comes to pricing. We often think of pricing as putting a price on a product. This is true, but it’s so much bigger. Here are several examples. Scope: When we sell one item, we can probably sell more. Think of these as complementary products. By pricing low […]

Event: University Fee De-regulation – Markets, Strategy and Pricing – Discussion and Simulation Forum | LH Martin Institute

Understanding market dynamics, student demand and competitors as well as the cost of provision will be critical to developing institutional and pricing strategies in a deregulated higher education market. The de-regulation of university fees from 2016 and changes to tuition subsidy rates and student HELP loans proposed in the May budget will see more direct […]

This Week in Pricing > 6/28/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. The Past Week’s Top Pricing Related Headlines How to Succeed in Business by Bundling – […]