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Pricing News Daily > 7/6/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: value innoruption final 0612 rev

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers | WSJ

Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers | WSJ

Facebook Inc. on Tuesday announced a new pricing option for video ads, after marketers raised concerns that the company has been charging for ads that were barely viewed by users. The social networking giant said it will now give advertisers the option of paying for video ads only when they are viewed for at least […]

 

Two big insurers are driving your car insurance higher | The New Daily

Two big insurers are driving your car insurance higher | The New Daily

Ms Ball suggested that the big insurers might be spooked. “The largest insurers in Australia are in a very comfortable position in terms of their market share,” she said. “We can only assume that allowing consumers to compare the price, features and benefits of products in a simple and transparent manner may show them in […]

 

Michael Kors settles US lawsuit alleging deceptive price tags | Business Insider

Michael Kors settles US lawsuit alleging deceptive price tags | Business Insider

Michael Kors was accused of creating an “illusion” of deep discounts by using tags containing made-up “manufacturer’s suggested retail prices,” or MSRP, and offers to sell the products at lower prices, termed “our price.” Shoppers said the suggested retail prices were artificial because the tagged products had been made exclusively for Michael Kors outlets, and […]

 

A Working Method for Pricing of Work | linkage drawings & such

A Working Method for Pricing of Work | linkage drawings & such

Had a few questions on approaching pricing on work and here are my thoughts… 1. Never talk money first…always allow the client to lay out their needs first. 2. Access what the solution to those needs will entail, including any and all concepting, revisions, meetings etc. 3. Outline this process to the client with a […]

 

Families forgo ‘luxury’ milk as prices rise | Stuff.co.nz

Families forgo ‘luxury’ milk as prices rise | Stuff.co.nz

Put the drinks in order of price.Some families are forgoing breakfast due to the cost of milk, while a glass of it is a luxury in others, social agencies say.The average price for two litres of milk has jumped from $3.19 in May 2013 to $3.45 in May this year, Statistics New Zealand figures show. […]

 

Agents Should Help Guide Sellers on Pricing | PEMCO Realty

Agents Should Help Guide Sellers on Pricing | PEMCO Realty

A recent Journal of Housing Economics study finds that sellers tend to be overly optimistic about the value of their home, overestimating the value of their properties by eight percent. Researchers say the overvaluations are often from owners who miscalculate their estimations from capital gains accumulated in the home. A similar study done by Quicken […]

 

The Dynamic Pricing Revolution | KnowThis.com

The Dynamic Pricing Revolution | KnowThis.com

As we note in our tutorials dealing with pricing decisions, for many organizations, and especially those selling tangible products, setting price is often fairly straightforward exercise. You figure out what it costs to produce your product and then set the list price by determining what the markup will be. Of course, there are adjustments that […]

 

Tom New: In Canada, the price is seldom right | Ottawa Citizen

Tom New: In Canada, the price is seldom right | Ottawa Citizen

Imagine a store in which the posted prices aren’t accurate. In fact, they’re deliberately deceptive, designed to get you to the checkout, where the real price – always higher – is revealed. Imagine Canada, the true north, strong and free. Plus tax. Virtually every country in the world, other than Canada and the U.S., includes tax […]

 

Price Wars Are Not A Path To Private-Label Success, Says IRI | ESM Magazine

Price Wars Are Not A Path To Private-Label Success, Says IRI | ESM Magazine

The European grocery retail landscape is changing rapidly. The explosion in mobile device ownership has helped food shoppers become more price savvy, assisted by aggressive price wars by retailers in the market. However, price wars are not a path to success in the area of supermarket brands, says Tim Eales, director of strategic insight at […]

Certification: Change Agent in Pricing (CAP™)

The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects. To select […]

 

This Week in Pricing > 7/4/15

Headlines
What To Do When Customers Only Care About Price | Forbes

How to Price a Product: 4 Pricing Strategies for Your Ecommerce Business – Online Shipping Blog | Endicia

How pharmaceutical company Alexion set the price of the world’s most expensive drug (Video) | CBC News

Mastering the Art of Pricing: What the Textbooks Don’t Teach You | Entrepreneur

Want to Sell High? Get Inside Buyers’ Heads. | Real Estate Play-By-Play

…and more

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about”

     – Seth Godin

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Article: A chat with a Six Sigma Master Black Belt on Pricing | Strategic Pricing Associates, Inc.

The emergence of the Pricing Professional In the coming months, Greg and the SPA team will be developing a program for training others in a Six Sigma Black Belt of Pricing program. Here’s why. There is no Bachelor’s Degree in Pricing Leadership. Everyone who comes into the role comes from a different perspective. Some from […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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