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Pricing News Daily > 7/7/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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This Week in Pricing > 7/5/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. The Past Week’s Top Pricing Related Headlines The Second Law of Marketing: All Prices are […]

A cloud startup gets transparent on pricing | GigaOM

Proudly not offering high-volume customer discounts … yet “Actually, one of the interesting things that has come up, as larger customers have approached us, a huge part of the conversation is ‘What kind of a discount can you offer us?’. It’s weird, but I am actually proud to say that, to date, we have not […]

How Museums Can Optimize Revenue Through Dynamic Pricing | Engaging Places

Optimizing revenue by increasing pricing for special exhibits or peak times (e.g. weekends) is widely adopted in the performing arts (e.g., matinee vs evening performances at the theater) but rarely used by museums. A few museums, however, are beginning to experiment with dynamic or demand-based pricing to maximize their revenues. For example, the San […]

Five ways to use psychological pricing | Econsultancy

Psychological pricing is a strategy that retailers can take advantage of, whether they operate online, offline, or in multiple channels. When retailers tap into these pricing tactics, they are able to effectively boost sales and conversions. There are a variety of pricing tricks and tips to entice shoppers to buy, so price intelligently to benefit from this […]

Discussion: Pricing discipline in a complex decentralized organization is a headache

Pricing Strategy & Optimization LinkedIn Group Discussion Local managers may disregard central pricing recommendations. Moreover they may give a lot of latitude to their salesforce. The end result is chaos and far from optimal. All comments welcome! inspire me… Top Comments Wendy Wise High Tech Marketing and Sales Strategist I hear you. Have been there […]

Supreme court battle: Customers happy but local pizza shops cheesed off at price slice | Herald Sun

THERE’S a civil war brewing inside fast-food giant Pizza Hut and it’s going to be great for pizza lovers. The once-powerful pizza-maker is struggling to maintain its slice of the Australian pizza market forcing Pizza Hut’s parent company, Yum! Restaurants Australia, to launch a “sales strategy” that puts a cap on the price its local […]

3 value lessons from a small hardware store owner. | Pepe Paez on LinkedIn

The importance of understanding value Don Roberto is the owner of a small hardware store in northern Mexico, on a whim he decided to buy a few pallets of wood boards, after a couple of weeks he noticed customers were not buying any of the boards because he bought them at regular retail price. His […]

Woolworths accused of raising prices to plug earnings hole | Sydney Morning Herald

Deutsche Bank’s supermarket price index, which tracks prices on seven discrete grocery baskets, rose 5.4 per cent in the June quarter after rising 4.8 per cent in the March quarter and 3.3 per cent in the December quarter. Price inflation at Woolworths in the June quarter appeared to be higher than that at Coles and […]

7 Factors That Will Influence Your Product Pricing Strategy | Top Business ideas

What are the factors that influence your product pricing strategy and marketing strategies? How do you decide the best price for your products? Well, i advice you read on to find out how to dominate the marketplace wityh quality products at affordable prices. In the world of business, product and price are part of the […]

Is Your Staff Sabotaging Your Pricing Strategy? | Entrepreneur

Sales people often offer discounts before they should–or when they shouldn’t at all. They don’t get the price that a customer is willing to pay because, in their minds, low price is the only tool they have to close the sale. They so fear losing a sale because of price, they negotiate privately with themselves and […]

Lion announces new milk prices | ABC Rural (Australian Broadcasting Corporation)

Agricultural procurement director Murray Jeffrey says feedback from suppliers prompted the company to change its pricing. He says the options include a variable pricing model with a guaranteed safety net, a one year fixed price offer and a three-year fixed price offer which may apply to up to 50 per cent of a supplier’s total […]

Tony Abbott’s changes to universities and health ‘a crime, absurd’, says Nobel Prize winning economist Joseph Stiglitz | Sydney Morning Herald

Professor Stiglitz said Australia also had one of the best healthcare systems in the world. “Your outcome per dollar is probably the best or one of the best. Your equality of access is one of the best. “Why would anybody … try to make your system like the American system? The US is at the […]

3 Reasons for Price Optimization in Banking Besides Profit | Frank Bria

Anyone who has been following bank price optimization technology since 2003 knows that the science was originally deployed to squeeze out additional profitability in portfolios that wouldn’t otherwise been seen. The idea was to use price sensitivity of customers to split them into sensitive and insensitive customers and trade off. Raise prices on the insensitive customers […]

Pricing sustainability and governance | Dale Furtwengler

In a webinar on pricing I was asked how I would quantify the value of sustainability, ethics and good corporate governance? This question brought to mind a Star War’s line in which Yoda said “Do…or not do. There is no try.” Sustainability My experience has been that companies that talk about sustainability (green) are experiencing […]