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Pricing News Daily > 7/8/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


Today’s Headlines

VIDEO: SALES TIP – Number One Way to Avoid a Discount | The Sales Hunter

Do you really believe you can’t sell without a discount? I argue that if you are always defaulting to using a discount, then you are not really selling.  I hear from people all the time who ask me, “How do I sell without discounting?!” You have to stop thinking that your customers are buying, when in reality they […]

Drowning in venture capital, mobile startups are waging unsustainable price wars | PandoDaily

When millions — or even hundred of millions — in venture capital is powering your startup engine, profits are often a distant concern. It’s with this bizarro economic calculus that we stand by and watch an entire sector of on-demand mobile-first startups compete in the kind of price wars that will leave a handful victorious, […]

The Billion Prices Project @ MIT | MIT

The Billion Prices Project is an academic initiative that uses prices collected from hundreds of online retailers around the world on a daily basis to conduct economic research. This page shows our most recent research leveraging high-frequency price data, as well as the US daily inflation index (updated monthly on this page). Read complete article […]

7 Pricing Mistakes That Can Seriously Stifle Sales | HubSpot

When it comes to evaluating price, most of us don’t have a clue what we’re doing. According to Priceless author William Poundstone, much of our strategy boils down to “just winging it,” and that’s not an effective way to do business: “People tend to be clueless about prices. Contrary to economic theory, we don’t really decide between A and B […]

Discussion: Uber CEO says new feature will tell customers when surge pricing ends

The Verge Article Surge pricing, which raises fares steeply during periods of high demand, has been in place since the service launched but gained renewed attention in late 2013, when prices rose to $35 a mile. Regardless of whether the move was economically sound, it wasn’t popular, and Uber was accused of price gouging. Not long […]

Webcast: When Should You Lower Prices? | PROS

Thursday, July 10, 2014 11:00 AM Central Lowering prices hurts margins in the hopes of gaining volume. But does that ever materialize? Join Jeff Robinson, VP of Strategic Consulting Services, and Jacqueline Davis, Senior Strategic Pricing Consultant, who will explore when it makes sense for manufacturers to lower prices to raise revenues. About the Speakers Jeff […]

Intercom changes pricing – Our plan would triple under new per-teammate bundle plans | Henry Dillon

It’s easy to argue both sides of per-user pricing. However in my opinion when you’re starting out and focussing on growth it certainly doesn’t make sense to restrict the number of users of your product. You want your product to be so embedded and utilised within a business that you get maximum adoption. Intercom used […]

What the Rise of Pricing Officers Says About Big Law’s Future | The American Lawyer

The headline on our latest ALM Legal Intelligence survey was striking: 76 percent of big firms now employ some sort of pricing officer. And these positions are in the midst of a remarkable growth spurt. Forty-four percent were created in the last two years. Clearly this is a response by firms that recognize that they […]

Pricer’s Points: Pricing maturity and internal control | Jesper Hansson – CPP

We all like to look at companies with our pricing practitioner eyes and try to establish how mature they are in their pricing management processes. There are several different models available today which tries to ‘score’ a company. One of the most frequently used is a 5 step maturity model which goes from a mild […]

Last ditch letter – Our plea for pricing | Business Spectator

We are writing this open letter as a group of concerned economists with a broad range of personal political views, but united in the judgment that a well-designed mechanism that puts a price and limit on carbon pollution is the most economically efficient way to reduce carbon emissions that cause global warming. Such a mechanism […]

E-Commerce Dynamic Pricing | Pacific Strategy Partners

Pricing is a key driver for online success and online prices are becoming increasingly dynamic We believe that a key success factor online is to have prices aligned with the consumer’s willingness and ability to pay: low enough to be attractive for the consumer (and to exploit the company’s lower cost to serve in the […]

Seeking the value in pricing | Ernst & Young

In short, VBP is about finding what customers and clients are content to pay based upon the value they perceive in a product or service. Bertini has referred to this as “humanistic” pricing. Cost is not irrelevant to the process, but it is not the starting point for a pricing exercise. Price will rest on […]

Scientific Selling: Deals That Close & Products That Sell | PROS Step Blog

Scientific segmentation is a powerful approach that can transform your marketing strategy. In fact, your marketing planning process may well be revolutionized by some of the findings you uncover from your segmentation process. With a strong marketing position and an executable marketing mix strategy, the process can proceed to the next step: scientific selling. This […]

Innovation and Pricing? It’s About Business Models | Pragmatic Pricing

Innovation is about solving customer problems. We sometimes have the chance to innovate using business models. When you hear the phrase “business model” you should think “pricing”. Netflix changed the business model for renting DVD’s from daily rentals to a monthly fee. They solved the problem that people didn’t want to pay late fees. In […]

This Week in Pricing > 7/5/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. The Past Week’s Top Pricing Related Headlines The Second Law of Marketing: All Prices are […]

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