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Pricing News Daily > 7/9/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: 

 

 

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

 

Headlines

Value-Based Pricing: A Beginner’s Guide | thinkapps

Value-Based Pricing: A Beginner’s Guide | thinkapps

There are all kinds of ways to price your product, but value-based pricing is one of the best. Two common ways to price are by adding a profit percentage to your cost or by basing your price off of your competitors. Where value-based pricing differs is that you aren’t just looking at the numbers. Instead […]

 

Pricing your product or service | 3 common pitfalls to avoid

Pricing your product or service | 3 common pitfalls to avoid

Pricing your product or service can be so tricky.  There’s your goal – to build a profitable, sustainable business. At the same time you’re working at making yourself both affordable and accessible to customers who value your product or service. But, at times, do you wonder whether you’ve got it right? If your price is too […]

 

Case Study: Offering Prices v. Offering Quotes | Boostability Blog

Case Study: Offering Prices v. Offering Quotes | Boostability Blog

As Boostability expands into international markets, making sure everything is translated into the proper languages is a rather large and vital part of the process. Finding the best translation services is key to helping the transition into foreign languages run smoothly. So to find the best translation services, naturally I turned to Google. I quickly […]

 

How Companies Price A Product | Business Insider

How Companies Price A Product | Business Insider

Pricing is one of the building blocks of marketing that appears to be easy to understand, but is probably one of the most difficult. Many think it is easy because we all buy products that have prices, and many believe all you have to do is sell the product for more than it costs you […]

 

Pricing Strategy: Name Your Price | B2B International

Pricing Strategy: Name Your Price | B2B International

A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that only one in ten of all business-to-business companies has a formal pricing strategy in place. Developing a pricing strategy Every company needs to ask itself the question “am I charging optimum prices that will generate […]

 

Pricing – Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2) | MarketingProfs Article

Pricing – Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2) | MarketingProfs Article

Part 1 of this two-part article covered four pricing strategies. Part 2 discusses three others. 5. One Price Fits All In a world that is racing toward personalization with the help of Big Data, there’s still a certain charm in fixed-price sales. During the Great Recession, when nearly all other retailers in the country were […]

 

Are Airlines Limiting Flights to Drive up Fares? | Supply & Demand-Chain Executive

Are Airlines Limiting Flights to Drive up Fares? | Supply & Demand-Chain Executive

WASHINGTON (AP) — As the Justice Department launches an investigation into possible collusion in the airline industry, experts say the government faces the burden of proving that carriers were deliberately signaling business decisions to each other. Airlines routinely increase flights based on demand. A particularly cold winter in the Northeast, for instance, might merit more […]

 

9 SaaS Discounting Strategies For Sales | Bowery Capital

9 SaaS Discounting Strategies For Sales | Bowery Capital

SaaS discounting is the practice of offering a lower price or rate to a particular customer in order to close the deal. It’s a sales strategy that most companies use from time to time. The benefits of SaaS discounting are clear: up your win rate, shorten sales cycles, keep a customer happy, etc. But the downsides can begin […]

 

 

This Week in Pricing > 7/4/15

Headlines
What To Do When Customers Only Care About Price | Forbes

How to Price a Product: 4 Pricing Strategies for Your Ecommerce Business – Online Shipping Blog | Endicia

How pharmaceutical company Alexion set the price of the world’s most expensive drug (Video) | CBC News

Mastering the Art of Pricing: What the Textbooks Don’t Teach You | Entrepreneur

Want to Sell High? Get Inside Buyers’ Heads. | Real Estate Play-By-Play

…and more

Events

 

Webcast: Improving Margins Through a More Strategic Approach to Pricing | SPA

When: July 15 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve margins through a more strategic approach to pricing. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Webcast: Increasing Prices and Margins Without Sacrificing Sales Volume | SPA

When: August 12 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without sacrificing sales volume. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]

Webcast: How to Change the Pricing Culture in Your Company | SPA

When: September 23 2015 2:00 PM Eastern

Register to attend our webcast where a SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to change the pricing culture in their company. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the pricing […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“The value of money comes from the private sector in the form of price for product, services rendered, what people are willing to pay for something they want or need. That’s where value happens.”

    – Rush Limbaugh

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Test until your price is the best | Econsultancy

Small price changes can yield short term gains. Price testing can make them long term. Sometimes coincidence yields incredible discoveries. Take Sir Isaac Newton, for example. He discovered the Universal Law of Gravity after an apple coincidentally fell and landed on top of his head. Of course, he didn’t develop his theory in that very […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

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