OnDemand WTP Pricing Research

Pricing News Daily > 8/12/19

PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals.

This Edition is brought to you by:

PriceBeam

B2B and B2C Pricing, Marketing, and Finance team leaders struggle to capture fresh, reliable, and actionable Willingness-To-Pay Pricing data to be able to effectively optimize all prices for all market segments GLOBALLY.

  • Are you confident that you have the right price for your existing products or services in every market?
  • Do you know what the price should be for a new product yet to be launched, or existing products into new markets?
  • Do you know what features are REALLY driving your customers willingness to pay by micro-market segment?
  • Do you have the tool to capture the data required to support REAL value-based pricing?

Click to learn more

The Subscription Model Comes to Luxury Travel With Inspirato Pass | Bloomberg

The Subscription Model Comes to Luxury Travel With Inspirato Pass | Bloomberg

What does luxury travel now have in common with grocery shopping, music streaming, and shaving? The subscription model. In mid-July, Denver-based travel club Inspirato launched its Inspirato Pass, which allows customers to book unlimited stays in luxury vacation homes, as well as legacy five-star hotel brands such as Ritz Carlton, starting at $2,500 a month […]

 

Too fast, too much: Property agents unhappy over PropertyGuru hiking prices | TODAY

Too fast, too much: Property agents unhappy over PropertyGuru hiking prices | TODAY

SINGAPORE — Two years after a backlash over price hikes by PropertyGuru, property agents are up in arms again as the property portal is increasing the price agents have to pay for listing on its platform. The changes, which will take effect from Sept 1, will see price increases ranging from 11.3 per cent to 26.6 […]

 

Six suspects announced, one detained over Rotterdam+ coal pricing scheme | KyivPost

Six suspects announced, one detained over Rotterdam+ coal pricing scheme | KyivPost

The National Anti-Corruption Bureau of Ukraine (NABU) has issued notices of suspicion to six individuals involved in Rotterdam+, an infamous coal pricing schemes that many believe fuels corruption. Of the six people issued notices on Aug. 8, one has already been detained. According to NABU detectives, in three years, the scheme resulted in Hr 18.8 billion […]

 

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Walt Disney (NYSE: DIS) has steadily increased prices at its U.S. theme parks. That’s led to revenue increases, but overall attendance has dropped. That drop may be intentional: Pricing is a lever Disney can use to control crowds, delivering a better experience for those who can afford it while maximizing revenue for the company. Still, while […]

 

President Trump: Let traditional healthcare economics work | pennlive.com

President Trump: Let traditional healthcare economics work | pennlive.com

In recent weeks President Trump has floated a new rule that would require health care providers such as hospitals and doctors to publicly provide a price list of their services. This plan to improve so-called “price and quality transparency in American healthcare” sounds good at first blush, but it is important to think through the […]

 

After European Union crackdown, Airbnb to show full prices upfront | TOPHOTELNEWS

After European Union crackdown, Airbnb to show full prices upfront | TOPHOTELNEWS

Airbnb will be changing how it displays accommodation listings following an intervention from the European Union Commission. The home-sharing giant will now show the full price of the stays that it is offering upfront on the results page. Those prices will include all charges, as well as fees such as service, cleaning charges and local […]

 

National League of Cities report says US cities should consider congestion pricing | Traffic Technology Today

National League of Cities report says US cities should consider congestion pricing | Traffic Technology Today

The USA’s National League of Cities (NLC) has released a new guide that encourages cities to consider introducing congestion charging systems as a potentially economical solution to build thriving communities, calm traffic, reduce air pollution, and improve quality of life for residents. In the report, the NLC explains that congestion pricing is a type of […]

 

Ways to Play the SaaS Game of Price Is Right | MarTechSeries

Ways to Play the SaaS Game of Price Is Right | MarTechSeries

The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork […]

 

Webinar (On-demand): Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well as internationalization of buying and selling, but also new opportunities for value-adding and new services that can be offered and monetized.

Participants and viewers of the webinar will learn about:

  • What trends in digitalization mean for pricing.
  • Avoiding (some) pricing pitfalls when digitalizing existing offerings
  • Using digital insights to better understand opportunities
  • How to predict optimal prices for digital services using market research

The webinar will be available from the end of May 31st, 2019. If you have already signed up you will receive a link by the end of this date. Otherwise, sign up on the right and receive a link by email to view the recording.

 

 

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services.

This on-demand webinar covers:

  • Common challenges when creating new products or services
  • How pricing should play a more prominent role in the innovation process
  • The various steps of product development and how pricing can add value at each step
  • Different types of price research that can improve the value of the new product
  • Psychological pricing tactics to improve the introduction of the new product or service.

 

Webinar (On-Demand): Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Pricing is high impact, but are you getting the attention you deserve? In any enterprise environment, the struggle for attention and resources is always an issue. As a pricing professional, how can you get c-suite attention for prioritizing pricing initiatives and allocating budget?

Aligning yourself with your company’s digital transformation initiatives is a great way to move pricing into the fold as a key driver. In particular, focusing on disruptive technologies like Cloud Technologies, AI, Machine Learning, and Decision Automation, can help to spark executive interest.

By choosing an AI vendor over other pre-internet vendors you’ll find more approachable budgets and rapid implementation timelines, which will aid immensely in getting executive buy-in. AI-based pricing tools, like Perfect Price, have measurable ROI and are proven to simulate pricing better than other technologies.

 

 

30th Annual Fall Conference & Workshops October 15-18, 2019 | PPS

We are excited to announce we’ll be in Las Vegas, NV for our 30th Annual Fall Pricing Conference & Workshops October 15-18, 2019! You can register now and take advantage of our Early Bird Offer.

 

15th Annual European and Global Pricing Workshops & Conference November 27-29, 2019 in Berlin, Germany | PPS

We are excited to announce we’ll be in Berlin, Germany for our 15th Annual European and Global Pricing Workshops & Conference to be held November 27-29, 2019!

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview…

“If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

 

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