Pricing News Daily > 8/16/18

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

 

This Edition is brought to you by:value innoruption final 0612 rev

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

App allows you to rent your car to earn cash | WHEC.com

App allows you to rent your car to earn cash | WHEC.com

Would you rent out your own car to a complete stranger to make cash? People are doing this with a car-sharing service called Turo. The service is available in 49 states — New York is the only place in the U.S. where it’s not allowed. Turo is the Airbnb for cars. You list your car on the […]

 

What CPI didn’t say: Prices of coffee, aspirin and golf clubs are lower over the past year | MarketWatch

What CPI didn’t say: Prices of coffee, aspirin and golf clubs are lower over the past year | MarketWatch

The cost of living for consumers may be accelerating, but it is not all bad news. Prices of some essentials, including coffee, aspirin and food from vending machines, have declined over the past year, according to a government report released Friday. Of course, prices of some other — arguably more essential — essentials, such as […]

 

Plume is turning home Wi-Fi into a subscription service | The Verge

Now, you’ll have to subscribe to Plume’s Adaptive WiFi service before you can even buy a router. And once you own Plume routers, you’ll want to stay subscribed, or else the routers won’t work as well as they’re supposed to. (Existing Plume Pod owners will be grandfathered in.) Plume’s subscription service will cost $60 per […]

 

Subway, Little Caesars, KFC know what you don’t: $5 is a magic price | USA Today

Subway, Little Caesars, KFC know what you don’t: $5 is a magic price | USA Today

So he heads to Taco Bell where, for a mere $5, he can load up on one of the chain’s meal deals. On a budget, his $5 haul usually serves as dinner, but occasionally, he’ll save some of the food for the following day. “Value is important; it keeps me coming back,” Jones said. In the fast-food […]

 

Pricer’s Points: Pricing market research is not always about the price | Bryan Belanger

Pricer’s Points: Pricing market research is not always about the price | Bryan Belanger

What we’ve found over the years doing this work is that pricing in the ICT space is often more art than science, and that customer anecdotes about pricing are often as valuable and instructive to pricing strategy as the market pricing data sets produced. Our approach to pricing research is rooted in interviews with representatives […]

 

UNICORN BLUE BRINGS COMPETITIVE PRICING STRATEGY TO TEACHER RECRUITMENT | Digital Journal

UNICORN BLUE BRINGS COMPETITIVE PRICING STRATEGY TO TEACHER RECRUITMENT | Digital Journal

Recruitment specialists Unicorn Blue do things differently. Their alternative to the contingency method is the “fixed fee per hire” method. It applies to all teachers who are hired in non–supervisory/ management roles. While the fixed price per hire charge depends on the number of teachers being recruited at the same time for a single project, […]

 

Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve | Marketing Week

Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve | Marketing Week

The retail sector is not dying, but it does have to evolve and serve a bigger purpose than selling, according to Apple’s Angela Ahrendts. Describing stores as Apple’s “biggest product”, the senior vice-president for retail outlined a clear and compelling business case for physical retail during her session  the Cannes Lions Festival today (20 June). “Experts […]

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Cloud Pricing Comparison 2018 | ParkMyCloud

Cloud Pricing Comparison 2018 | ParkMyCloud

Compiling a cloud pricing comparison in 2018 is not easy. The three major cloud providers reduce their prices on a regular basis, and they also each offer unique pricing models and differing discount options, making it hard to find an “apples-for-apples” cloud pricing comparison. In addition to fluid prices, pricing models and discount options, the […]

Events and Resources

Conference: Asia Pricing & Commercial Excellence Summit 2018 | IQPC

Date: August 14-15 2018

Location: Novotel Singapore on Stevens, Singapore

With expansive global competition and today’s consumers readily disrupting traditional pricing and revenue management methods, it is vital for pricing strategists to understand changing perceptions of value, evolving customer behaviours and the new demands of an omni-channel operating environment.

How can Asia’s pricing and commercial leaders achieve commercial excellence with outstanding pricing and revenue management strategies? How can organisations harness new-age pricing tools such as pricing analytics and pricing automation to win, retain and convert customers?

Join the 4th edition of our Asia Pricing & Commercial Excellence Summit this August to gain valuable B2B and B2C insights on how Asia’s business leaders can continue to innovate and optimise their pricing strategies to drive the next phase of business growth.

 

Fall Pricing Workshops & Conference | PPS

Date: October 23-26, 2018

Location: Renaissance Dallas Addison Hotel in Addison, TX

Please make plans to join us and well over 450 of your peers for the best event anywhere. We will be in Dallas, TX,October 23-26, 2018.

Don’t miss out on the Early Bird Discount (When 2 people from the same firm register at the same time (item of equal or lesser value), the 3rd registrant can attend FREE of charge). Offer expires September 14th!

14th Annual PPS European & Global Pricing Conference & Workshops | PPS

Date: November 28-30, 2018

Location: Mövenpick Hotel Amsterdam City Centre in Amsterdam, Netherlands

The Professional Pricing Society team and I are very proud to announce that we will be returning to Amsterdam for our next great event – The 14th Annual PPS European & Global Pricing Conference & Workshops held 28-30 November.

Conference keynotes, breakout sessions, and networking opportunities highlight the conference day on 30 November; While 28-29 November will be used for workshop days to help you enhance your pricing knowledge.

 

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

 

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

 

Pricing News LinkedIn Group

Join over 5,000 of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

Pricing Resources

Explore our collection of valuable pricing resources including:

 

The following is a daily-dose of pricing cartoons, quotes, and videos enjoy…

 

 

“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about”

     – Seth Godin

 

 

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