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Pricing News Daily > 8/1/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-AsiaPricingProfessionals

This Edition is Sponsored by:

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

Today’s Headlines

StubHub Increases Sales By Playing To A Simple Game Of Psychology With “All In Pricing” | Forbes

When it comes to marketing and sales, the best of the best play to what will ultimately make the consumer happy. If you think about that long enough, likely the first thing you want to believe with any purchase is that you got a good deal. Companies spend millions of dollars each year figuring out […]

Why let your sales force influence product prices? | MIT News

From the outside, you might not notice the ongoing tension within many large businesses: the battle between salespeople, on the one hand, and marketers and product managers, on the other. Because the salespeople often benefit from lower prices, they question their own firms’ price policies. But the marketers may suspect that the salespeople just need […]

The Online Pricing Trap – How Your Location Can Cost You When Booking Fares | Yahoo! Travel

For as much as the Internet empowers, there’s a dark side to your Web browser — namely in its ability to identify you as you. While it’s mighty convenient to allow your computer to remember your password, recall your username for login fields, and even save your address for online shopping, doing so may come […]

Fashion Inflation is Unsustainable | The Business of Fashion

As consumption slows and global pricing differences become more transparent, strategies that price luxury goods significantly higher in China are unsustainable. LONDON, United Kingdom — There seems no end to fashion inflation. Indeed, in recent years, the price of designer fashion items has risen steeply and disproportionately versus that of consumer goods more broadly. In fact, The Wall Street Journal reported in […]

Review over 75 of the Best Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For your convenience, we have also included a […]

Webcast: 3rd Annual Pricing Conference | Asia Pricing Professionals

When: August 11-12, 2014 Where: Shangri-La Hotel Kuala Lumpur, Malaysia Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. Since then a huge number of companies in Asia has started focusing on pricing and today it is a well known profession, just as marketing and sales. APP has grown as well and developed […]

Large Box Bullies – Discount Pricing Squeezes Small Suppliers | 4 Breaking News

Is Target Canada behaving like a bully, in telling suppliers it wants a two per cent discount on the rates they charge the struggling chain? The company isn’;t saying much about the report this week that suppliers will spend into a fund to assist with “key corporate initiatives,” starting in March of next year. In a […]

Amazon Prime Sign-Ups Increase Despite Price Hike | Business Insider

Amazon stock is plunging after it delivered disappointing Q2 earnings, including operating loss guidance of between $410 million and $810 million for Q3. One bright spot came, however, when CFO Tom Szkutak said that Amazon Prime subscriptions are “growing nicely” despite the March price hike from $79 to $99. “We’ve added more subscribers in Q2 […]

Amazon Uses Math to Explain Why It Prices E-Books at $9.99 | Mashable

Amazon CEO Jeff Bezos famously picked the $9.99 price for e-books out of “thin air.” But in a blog post published Tuesday, the company offered some numeric justification for the figure. The $14.99 and $19.99 prices for e-books is “unjustifiably high” since “there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due […]

Credit Card Pricing – How to Get Great Pricing | Debit and Credit

If you run a business, there’s a good chance that you already accept credit cards. If you’re new to starting a business, there are some things you should know about credit card processing that will save you a significant amount of money in the long term. The first part of pricing that everybody uses to […]

What Pricing Strategy Beats Discounts? | Neuromarketing

If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found, though, that a “50% bonus pack” sold 71% more than a “35% discount,” even though the latter […]

Web Usage-based Pricing Confuses Shoppers, U.S. Watchdog Finds | 4 Breaking News

Buyers in concentrate groups run by the U.S. Government Accountability Office had few severe concerns about usage-based pricing of wireless net plans, but had “sturdy damaging reactions” to such pricing of wireline ISPs. (CBC) Buyers often incorrectly estimate how a lot data they consume online and pay internet providers for much more downloading and uploading […]

Pricing Cartoons

One should always take a little time out to enjoy the lighter side of their profession. Enjoy the following sample from our collection of our favorite pricing related cartoons.

Price Transparency

Pricing for the Long Term | Pragmatic Pricing

In January the HBR Blog Network had an interview with Jeff Bezos on Leading for the Long-Term at Amazon.  During this interview Bezos had a couple of comments on pricing which really made me think.  Although I’m a huge fan of Amazon and Jeff Bezos, for 99% of companies this is bad advice.  Here is the […]

Is Your Pricing Strategy To Blame For Lost Business? | PROS

Setting up and managing that feedback process is important to protecting your pricing strategy and profitability, but it’s no small undertaking. It may be helpful to add a customer success function to your staff, tasked with managing the relationship after customers sign and identifying the drivers of customer satisfaction through surveys, face-to-face communication and audits […]

Expert Insight – Petroleum Retailers’ Race for Volume, Part 1 – Pricing | CSPnet

In our high-performance race-car analogy, is pricing the engine? The chassis? Or the steering wheel? To me, it’s a turbo charger, a small but powerful and vitally important “part” of the volume machine. Pricing is a tactic that is best used in short bursts. It may be used frequently to course correct and get volume back […]

This Week in Pricing > 7/26/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events.   This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a […]

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