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Pricing News Daily > 8/14/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


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Today’s Headlines

Game Changer – Tips For Creating A Pricing Strategy | Associations Now

Quick example: Video streaming and rental company Netflix whose stock fell almost $200 over the course of a few months after increasing the prices of its streaming service several years ago to cover the cost of higher licensing fees. If the company had taken Mohammed’s advice and, instead of unilaterally raising costs for existing customers, […]

Disney-Amazon Dispute Concerns More Than Pricing | WSJ

Price isn’t the only issue keeping “Maleficent” and “Captain America” off of Amazon.com Inc.’s virtual shelves. Walt Disney Co.’s dispute with the giant online retailer also encompasses promotion and product placement on the Amazon website, as well as questions over who makes up the difference when Amazon loses money to match the prices of competitors, […]

Cheep Beer and the Psychology of PlayStation Now Pricing | The Psychology of Video Games

Psychologists studying consumer choice call this an “attraction effect.” It happens when one choice dominates another by being mostly similar to it, but better on at least one important aspect. The reason, as usual, is because of how our brains are wired. We simply aren’t very good at evaluating things in absolute terms, like the […]

Discussion: Bed, Bath & Beyond Trumps Amazon! The Revenge of Old School Retail

Yahoo! Finance Article What’s exciting about Bed, Bath & Beyond is less about the company itself and more about what it says about the retail industry as a whole. They have taken the price wars a step further by compressing margins enough to beat Amazon without gimmicks. The company is seeing margins shrink as it […]

Webcast: Learn How Strategic Pricing Tools Can Help You Improve Sales Reps’ Confidence in Prices | SPA

Tuesday, August 19, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where SPA Client Livingston & Haven will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to increase prices and margins without losing sales. Bob Decker, Vice-President of Product & Technology, […]

Why breaking up with your car insurer is hard to do | USA Today

Many insurance companies now use a sophisticated data-mining technique called “price optimization” to set rates just high enough that inertia keeps customers from shopping around. Research found that the longer customers had been with their insurers on average, the greater their savings when they switched, due to all the rate increases they experienced during their […]

Rackspace shows revenue growth in a quarter where price cutting was rampant | GIGAOM

On Monday night’s earnings call,  the first questions from analysts centered on Rackspace’s ability to compete with much larger public cloud companies — Google, Amazon, and Microsoft — that take turns cutting prices.  Rackspace president Taylor Rhodes (pictured above) said the market is wising up to the difference between base infrastructure providers and providers who manage and […]

Splunk Cuts Cloud Prices, Guarantees Uptime | InformationWeek

Splunk’s price cut is not shock given that AWS itself has cut its storage and compute prices more than 40 times over the last six years. Amazon’s largest-ever price cut was announced in March, one day after Google announced a 32% price cut on its Compute Engine services. Amazon responded with a 51% average price reduction […]

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Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

3M’s Intelligent Pricing Tool | GuruFocus.com

For the last three years 3M’s pricing has seen a consistent rise which clearly indicates that the company has a very strong market hold due to which it can steer the price upwards in an era when all other companies are looking into competitive pricing considering the competition in the market. Truly 3M has a […]

Is My $20 Book Worth $236? | Pragmatic Pricing

Last week, the least expensive paperback version of my book on Amazon was $236 even though the cover price is $20. Wow. The Kindle version was reasonably priced at $9.99. But $236? And it wasn’t just one company. There were multiple vendors offering my book in that price range. What happened? You may or may […]

Price gap creates opportunity for GM’s Colorado, Canyon | Automotive news

But an Automotive News review of more than a decade of pricing, inventory and sales data shows that market dynamics have shifted in the years since compact pickups (now commonly called mid-sized) fell out of favor. The pricing delta between the smaller trucks and their bigger showroom siblings has widened considerably in recent years, creating […]

Netflix’s pricing strategies are bound by the same laws of supply and demand that affect every other commercial entity’s rates | Supply and Demand Chain Executive

Netflix recently announced plans to increase its new-subscriber membership fees by $1 to $2 a month. While the streaming content provider said existing subscribers could maintain their current pricing plans for a “generous time period,” make no mistake: Even its most loyal customers may see higher charges within a year or two. Price increases for […]

This Week in Pricing > 8/9/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their […]

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