OnDemand WTP Pricing Research

Pricing News Daily > 8/25/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Today’s Headlines

This Week in Pricing > 8/23/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research […]

This Question Made Me $10,000 in 10 Seconds | Inc.com

Many service providers agonize over how to price their services. If the number is too high, it might scare away potential clients; if it’s too low, you’re providing your services on the cheap. What’s the solution? Ask about the budget before discussing the price. Start the conversation by discussing the client’s specific needs, and scope out, in general […]

Sydney convenience stores under fire for not showing prices | Sydney Morning Herald

Sydney’s central business district is becoming dominated by chain convenience stores that are charging triple supermarket prices for some essentials but often do not display prices on shelves. Time-poor shoppers may be willing to pay for convenience. But one consumer advocate has warned about the possibility of price-gouging at stores that do not display prices, such […]

C-suite Involvement in Pricing – A Hallmark of High Performance | CFO Journal

As companies seek ways to increase profit margins and improve overall business performance in a challenging economic environment, many business leaders are turning to pricing as a discipline to boost their bottom lines. And for good reason, according to findings from a survey conducted by the Deloitte Global Benchmarking Center and Deloitte Consulting LLP that examined […]

Webcast: Learn How Harry Cooper Supply Uses Strategic Pricing Tools to Identify and Capture Available Margin Premiums | SPA

Thursday, September 11, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Larry McMullin, CFO at Harry Cooper Supply will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify and capture available margin. To implement a solution that enhanced profitability, […]

Discussion: Pricing your product or service

Marketing Donut Article How much are you going to charge your customers for your product or service? Getting your pricing right could double your profits at a stroke. Many start-up businesses work out a cost figure for each product and add a modest mark-up – known as cost-plus pricing. While this method is common, it […]

Consumers winning as Sprint wages price cutting war | Yahoo Finance

Regulators have been shooting down wireless carrier mergers lately, and the results for consumers have been terrific, at least so far. This week Sprint (S), the third-largest carrier, is slashing prices and offering one of the best deals on the market for families that use lots of data. Or, at least for families that use […]

T-Mobile fights back | RCR Wireless News

Three days after Sprint slashed mobile data prices, T-Mobile US fired back with an offer that could turn its customers into ambassadors for its network. The “un-carrier” is offering a year of unlimited LTE data to Simple Choice customers who bring in a new customer from another carrier. Customers who take advantage of the plan […]

Tiered pricing strategies – Where next? | IHS Healthcare and Pharma Blog

Tiered pricing is a commercial strategy that consists of charging different prices to different markets or market segments. In pharma, tiered pricing is a welfare-maximising strategy capable of both improving access to medicines and enhancing profitability. It has been mostly applied to communicable disease treatments. There remain significant opportunities for Industry to leverage in the […]

Review over 75 of the Best Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

Reference Pricing – Just Scratching the Surface | Pricing Healthcare Blog

The decades-long rise in American healthcare prices has put continual pressure on employers, the largest class of health insurance providers in the U.S. Most have accelerated their efforts to cut costs in recent years, including a broad-based transition to self-insurance. The newest experiment getting employers’ attention? It’s called reference pricing. Reference pricing is no more […]

Back to School Shopping in the Omni-Channel Era | Independent Retailer

Four out of five 18 to 49-year-olds own smartphones, and nearly 50 percent of all shoppers compare price in-store using a smartphone. Even if a retailer uses smart marketing and promotional techniques to get a consumer to walk through the door, this customer may still walk out empty handed and purchase elsewhere for a lower […]

Price Elasticity Has Snapped | Strategy + Business

In short, price is neither a simple input variable for a model, nor is the outcome as simplistic as just aggregate sales. Price can no longer be managed by a price elasticity model. The elastic has snapped. What then do we replace it with? The details will vary from one company to the next, depending […]

Post a Comment

WP-SpamFree by Pole Position Marketing