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Pricing News Daily > 8/28/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

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Today’s Headlines

How to Lower Your Price Without Lowering Your Price | The Sales Hunter

The sales call was not perfect. You’re about to close the sale and you get hit with the issue your price is too high. No need to panic. Here’s the deal — the cost of what you’re selling is not what you think it is. Your price is driven by the length of time it […]

The Key to Setting and Changing Your Prices (Video) | Entrepreneur.com

You don’t need to have the lowest prices to be the best, he says. The value of your product or service needs to exceed the price you set. The idea, he says, is that the value provided transcends commodity and becomes a needed resource for your customers. “If your value is additional, or if people use […]

Magazine Pricing Still an Opportunity for Improvement | Mequoda Daily

From throw-away products to bundles to universal pricing, magazine publishers are still all over the map Magazine pricing strategy has certainly evolved quickly over the past year. In 2013, we still believed that universal pricing was the best way to handle print, website and tablet products. Today, we’ve evolved our own thinking and our new […]

Webcast: Learn How Harry Cooper Supply Uses Strategic Pricing Tools to Identify and Capture Available Margin Premiums | SPA

Thursday, September 11, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Larry McMullin, CFO at Harry Cooper Supply will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify and capture available margin. To implement a solution that enhanced profitability, […]

Discussion: What Happens When You Lower Your Prices?

Pricing News LinkedIn Discussion Group Discussion Besides this immediate, leveraged impact that a price cut has on profitability, proper pricing is also essential for any salesperson looking beyond just this quarter’s quota. A price cut may help close business today, but it only makes future sales even harder, because of the effect it has on […]

T-Mobile responds to Sprint’s $60 Unlimited everything plan with more ‘offers and Uncarrier moves’ next week | Tech Times

The battle has only just begun for America’s third and fourth largest mobile carrier. Following Sprint’s announcement to stop pursuing its acquisition of T-Mobile due to regulatory issues, the two companies have not stopped throwing punches at each other. The latest comes from T-Mobile’s famously outspoken CEO John Legere, who promised in a blog post […]

Pearson workers worried Union-Pearson Express too expensive | Global News

TORONTO – The rumoured ticket price of the Union Pearson Express is the subject of controversy again. The whole purpose of the rail link is to provide a quick path from Union Station to Pearson International Airport with the trip lasting less than 25 minutes. Right now, public transit takes about 1.5 hours. No one […]

JC Penney emphasises new merchandising strategy | Just-Style

Under previous CEO Ron Johnson, the idea was that by focusing on everyday low prices instead of promotions, in-store boutiques, and replacing private labels with new brands, new life would be breathed into the retailer. This, however, was not the case, and instead resulted in a fall in traffic, plummeting sales and shrinking margins. Read […]

Autorent Car Rental Launches Series of Irresistible Campaigns | Virtual-Strategy Magazine

DUBAI, United Arab Emirates, Aug. 17, 2014 (GLOBE NEWSWIRE) — Travelers coming to Dubai have another reason to cheer. Autorent Car Rental LLC, leading car hire and leasing service provider in the Middle East having it’s headquarter in Dubai has launched series of captivating and exciting campaigns in this season. Particularly designed to increase awareness […]

Pricing Quotes

One should always take a little time out to enjoy the lighter side of their profession. Enjoy the following sample from our collection of our favorite pricing related quotes.

“Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.”
Raymond Corey

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

At the Broadway League Conference – Day 3 / 5 Tips on Dynamic Pricing | The Producer’s Perspective

The subject of Dynamic Pricing around theater folks these days is like . . . well . . . like dynamite. And there were two whole sessions dedicated to this explosive topic today:  the first included five experts with success stories from places like Stratford, The Pantages in LA and good ol’ Broadway in Beantown. […]

Walmart Savings Catcher and the Future of Everyday Low Price | Gartner

Consumers are increasingly sensitive to pricing, including multichannel consistency and competitive fairness. In fact, trust is increasingly a driver of loyalty. Having built its business model on being the low price leader Walmart will be challenged to ensure that they are meeting this customer expectation. The elephant in the room is of course the extensive […]

Fleet balancing for car-sharing sector | Irish Times

Three years on Soutter’s company, Good Travel Software, is about to launch Drop Car, a yield management and fleet-balancing system aimed at the international car-share market. “I thought car sharing could be an incredible service but it needed a number of different elements working together such as fleet balancing, one-way bookings and a dynamic pricing […]

This Week in Pricing > 8/23/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research […]