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Pricing News Daily > 8/29/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


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The PricingBrew Journal

Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable.


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Today’s Headlines

Yes, I Paid $8.44 For a Diet Coke – Ethics and Philosophy of Pricing | Jeff Haden

I totally understand the concept of value pricing: a one-hour sitdown with Warren Buffett is worth a lot more than a session with the financial adviser down the street. Even so, the price of a can of Diet Coke is, depending on the setting, fairly well established. So when value boundaries are in large part […]

SAP takes steps to simplify pricing and licensing | PCWorld

It took some time and considerable internal effort, but SAP says it has made good on a pledge to simplify its software pricing and licensing model. SAP customers for years have said the company’s pricing is too complex. In October 2012, then co-CEO Jim Hagemann Snabe told IDG News Service the company had heard customers’ […]

[Infographic] MAP vs. MSRP: Manufacturer Brands Online Pricing Strategies | Shopatron

In a recent blog post, we explored the topic of minimum advertised price (MAP) versus manufacturer’s suggested retail price (MSRP). It goes without saying, pricing strategy is paramount when it comes to brand management and growth. To further reinforce the value of different pricing strategies, we took a look at several branded manufacturers on the Shopatron […]

Webcast: Learn How Harry Cooper Supply Uses Strategic Pricing Tools to Identify and Capture Available Margin Premiums | SPA

Thursday, September 11, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Larry McMullin, CFO at Harry Cooper Supply will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify and capture available margin. To implement a solution that enhanced profitability, […]

Discussion: Google Is Working On Airfare Price Comparison Tool That Will Blow Everyone Out Of That Water

Business Insider Article The company has shared its pricing information with the company, which is developing a service that will display fares without bias and then direct customers to third party sites where they can buy tickets. “Google will say, ‘Here are the fares,’ then you click straight through to Ryanair or someone else. It […]

Strategies – 4 steps to determine what price is right | USA Today

“How much should I charge?” is one of the toughest questions when you’re starting a small business or launching a new product or service. It can be particularly tough when yours is a service business — should I charge $50 for a haircut or $150? — but even when selling a product, determining the […]

The Oklahoma doctor making a run around Obamacare | Watchdog.org

On the surface, transparent pricing wouldn’t seem to have anything to do with lower infection rates, but Smith insists “the dots between transparent, upfront pricing connect to quality and efficiency.” His reasoning is that because his listed price is the final price patients pay, he benefits most if his center embraces efficiency. Hospitals, he said, […]

Amazon cloud competitor ProfitBricks is growing amid pricing wars | Boston Business Journal

ProfitBricks, a German-based cloud hosting company with its U.S. headquarters in Cambridge, isn’t deterred by the price wars that have broken out between Amazon, Google, Microsoft and other companies around cloud services. In fact, the company lowered its prices for cloud services by 50 percent about six months ago, said Bob Rizika, the CEO of […]

Review over 75 of the Best Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary.

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Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

CWT Solutions Group – Negotiated Rates Often Better Hotel Value Than Dynamic Pricing | Business Travel News

The report said other considerations are required when evaluating dynamic pricing agreements. Such amenities as breakfast and Internet access typically are not included in dynamic pricing or chainwide agreements, which could further lower the savings threshold. Programs with many travelers who book at the last minute also are vulnerable to “yield management tactics” that could […]

Should You Split Test Your Pricing Strategy? | Conversion Voodoo

To give you an idea of how powerfully pricing can influence consumer behavior, consider the results of a recent study done by three management professors at Yale. The study gave subjects $1 with which they could either buy one of two packs of gum or keep their money and buy neither. When the researchers priced […]

Simple Dynamic Pricing for Mobile Games and Apps | ProductNation

WHEN should you give a discount? This is the “dynamic” part of Dynamic Pricing. Big businesses, especially retailers, have teams of data scientists trying to determine the most optimum answer to this very question. The low hanging fruit for mobile games and apps is in determining the basic rules or conditions under which a discount will get a user to make the purchase. […]

This Week in Pricing > 8/23/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research […]

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