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Pricing News Daily > 8/4/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Today’s Headlines

This Week in Pricing > 8/2/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management […]

Pros and Cons of a Public Price List | Rimi Designs

Freelancers can be very flexible on pricing. They can charge by the project, charge by the hour, increase their rates for rush jobs, decrease them for charities or work completely for free for friends and family if they choose. However, some freelancers choose to publicly disclose their prices on their website or brochures, eliminating some […]

B2B Disruption – Pricing, Segmentation, and Technology | Innovation Excellence

The tidal wave of price transparency and pricing pressure is coming to B2B, and it will be disruptive. A wait-and-see position for B2B and industrial companies is not acceptable. B2B companies have a unique opportunity to learn now how brick-and-mortar retail chains are responding to the price transparency challenge created by online competitors, comparison shopping […]

5 Pricing Strategies You Should Test On Your eCommerce Store | LemonStand

What if I told you that you could raise your prices and still make more sales? Most eCommerce stores never test their pricing. The manufacturer or wholesaler gives them a MAP and that’s where the prices remain. After all, customers always choose the lowest price, right? While it sounds logical that customers always choose the […]

Joe Gladstone on BBC World News – Behavioural Economics and Pay What You Want (Video) | NewsBreakOnline.com

Joe Gladstone, Behavioural Scientist at the University of Cambridge, discusses the new form of “Pay What You Want” pricing. This means consumers can decide themselves… Watch the video here: Joe Gladstone on BBC World News – Behavioural Economics and Pay What You Want.

Webcast: 3rd Annual Pricing Conference | Asia Pricing Professionals

When: August 11-12, 2014 Where: Shangri-La Hotel Kuala Lumpur, Malaysia Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. Since then a huge number of companies in Asia has started focusing on pricing and today it is a well known profession, just as marketing and sales. APP has grown as well and developed […]

Pricer’s Points | July 30, 2014

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key […]

6 ways to use crowdsourcing for your pricing policy | SonnCom

There is a web app (like an app – but runs in the browser) that product marketers can use to run a price study for their product. The app is wowoodu and it’s users are playfully feeding a price database. How can you use wowoodu for your pricing? Pre-Awareness: test you product’s attractiveness before you put it on the broad market […]

Apple’s iPhone 6 Faces A Big Pricing Problem Around The World | Business Insider

If you’re an Apple user, you can say one good thing about Android: It sure helped bring down the average selling price of an iPhone, if only briefly. Average iPhone prices have gone beneath $US550 since Apple began selling the iPhone 4 and iPhone 4S as entry-level models at discount prices in places like India. […]

Trendy Chipotle burritos show how pricing power belongs to the hip | Financial Express

Corporate America can learn a lot from a chicken burrito. As many companies struggle to boost prices without alienating consumers, they may want to study Mexican-food chain Chipotle, which has managed to do both. Companies including Chipotle Mexican Grill Inc, Apple Inc and PepsiCo have shown they’re able to take advantage of quality, trendiness, and, […]

BitPay Introduces New Pricing Plan – Free, Unlimited, Forever | NEWSBTC

Atlanta, Georgia-based bitcoin is taking a huge step forward in making it easy for merchants to sign up with their payment processing service. Today, the company has announced a new pricing plan, or we should probably say the lack thereof. BitPay’s going partially free. Basic payment processing will cost merchants nothing, no matter how many […]

Tesco price warning over beer ad | Belfast Telegraph

Tesco has been warned over its pricing policies by the advertising watchdog following a complaint about a sales promotion for beer. The supermarket giant advertised four cans of Hobgoblin on its website for £4.50 on October 23, claiming this was a 49p saving on the original price of £4.99. A bright yellow shelf sticker said […]

Review over 75 of the Best Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For your convenience, we have also included a […]

A Tale of Two Pricing Strategies | SmallBizClub

Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins? The two companies are Verizon and Sprint. Verizon’s premium prices allowed it to build one of the broadest, most reliable networks in telecommunications history. In addition to its customer-centric network, Verizon […]

Pricing’s Three-Legged Stool | Patrick on Pricing

For most of us, our daily pricing goal is to find the number(s) that will win work. That’s a great business development goal, but it cheapens the mission of Pricing to say its goal is a number. Our nacent profession has been so focused on the detail and the tasks of pricing — driven by […]

Be Bold -It’s Time For Price Increases | Strategic Pricing

We are seeing more and more evidence that prices are increasing in a number of markets, so if you are refining your pricing strategies and plans for 2015, be bold.  Don’t wait until everyone else has raised their prices.  Be confident and take the lead in raising your prices.  Most markets appear ready for it. […]

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