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Pricing News Daily > 8/5/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


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Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable.


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Today’s Headlines

Dealing in Data | Columbia Business School Ideas at Work

In many industries, it’s common for a firm’s headquarters to create a price list but grant local salespeople the ability to negotiate prices for individual transactions. For instance, when a consumer buys a car, the salesperson typically has room to negotiate the price, within limits set by the dealer. In theory, negotiations enable salespeople to […]

Why prices ending in 9 sell best – MIT study | AGBeat

Pricing your product or services may be one of the most stressful parts of owning a business. You know your service is valuable. You know there is an audience out there that understands that value. But finding the right price to attach to a product or service is an art. If you price something too […]

Amazon Wants Cheaper E-Books. But Should It Get to Enforce Prices? | NYTimes.com

But when you compare the market for e-books with other thriving digital markets, a larger question emerges: Why should the price of books be contractually enforced at all? Amazon says its data shows that e-books are “price elastic” goods — meaning that sales are sensitive to changes in price. Lower-priced e-books sell vastly more copies […]

Discussion: SaaS Free Trial – Requiring a Credit Card is Shortsighted

SaaS Growth Strategies Blog That said, why do you offer a Free Trial in the first place? So prospective customers can get to know your offering before paying for it… … remember, they don’t already know, like, or trust your company or product yet. And we know in B2B especially, trust is huge… trust that […]

Review over 75 of the Best Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For your convenience, we have also included a […]

Why price points matter | Inside Retail

The definition of price points varies, but it is generally accepted that suggested retail price points are determined in such a way as to compete with prices of the same product or other products. This is inextricably linked with competitive pricing and ultimately with profitability. There is no right or wrong answer as to how […]

India is only market where we have special pricing | Livemint

One of the big pushes we have this year is to start promoting the idea of users replacing the Microsoft stack with products like Drive and Hangouts. We are trying to do two things, for customers who want a full platform can move to ours, and for customers who are not looking for an entire […]

Apple $450 million e-book settlement wins court approval | Reuters

Reuters) – Apple Inc (AAPL.O) on Friday won preliminary court approval for its $450 million settlement of claims it harmed consumers by conspiring with five publishers to raise e-book prices. In approving the accord, U.S. District Judge Denise Cote in Manhattan overcame concerns she had expressed over a settlement provision allowing Apple to pay just […]

The 5 Myths of Mastering Profit Margins | Entrepreneur

2. Increasing margins can only be done by raising prices. As mentioned above, we can increase margins by reducing costs, but that should not be the only lever we try to pull. When we look to increase margins by reducing costs, we need to ensure that the quality of our products and services and our reputation […]

Virgin Mobile’s New Wireless Plan Is Like Netflix for Your Phone | WIRED

The wireless industry, like the TV industry before it, is about to come unbundled. On Wednesday, Virgin Mobile and Sprint announced a new mobile-phone data plan called Custom, a prepaid family plan that lets users grab as much data as they want from either Facebook, Twitter, Instagram, or Pinterest for just $12 a month. For […]

Webcast: 3rd Annual Pricing Conference | Asia Pricing Professionals

When: August 11-12, 2014 Where: Shangri-La Hotel Kuala Lumpur, Malaysia Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. Since then a huge number of companies in Asia has started focusing on pricing and today it is a well known profession, just as marketing and sales. APP has grown as well and developed […]

Pricer’s Points | July 30, 2014

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key […]

Ask LH – Do Stores Have To Match Their Online Pricing? | Lifehacker Australia

Businesses which operate in multiple locations (whether online or offline) are supposed to make it clear to consumers where those prices apply. This is why you’ll often see small print in paper catalogues which list locations not offering particular specials, and why web sites often include disclaimers stating that prices only apply online. To be […]

Promoting Responsible Energy Pricing | International Monetary Fund

What does responsible energy pricing mean? Moving on to my second point today—how can policymakers design responsible energy pricing? Using fiscal instruments to reflect environmental damage in energy prices is not rocket science. It is really a matter of basic tax principles, or actually just common sense. The two main issues are the appropriate tax base and […]

PlayStation Now Rental Prices vs. Buying Full Games | GameSpot

We compare the lowest prices to buy several games and the amount of rental time those prices will get you. Today, the service transitioned into open beta and we got a look at the collection of games offered. There’s no subscription option for PS Now; each game is priced individually for several different rental periods. […]

Should You Try Two-Part Pricing? | Pragmatic Pricing

Two part pricing can also be used as a technique for price segmentation while building loyalty and increased demand. Amazon Prime is an upfront fee that gives you free shipping as you buy goods from them. But you don’t have to use Prime to buy from Amazon. Amazon gives you a choice. Infrequent buyers or […]

This Week in Pricing > 8/2/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management […]

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