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Pricing News Daily > 8/6/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-AsiaPricingProfessionals

This Edition is Sponsored by:

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

Today’s Headlines

What Your Price Says About Your Quality | The Sales Hunter

When someone leads with price as their key “benefit” — and, by the way, price is anything but a benefit — you’re proclaiming to everyone you don’t have anything else to offer. Price is only going to be seen as a “benefit” by a small segment of any market and that alone creates another problem. […]

How Much Does One Lego Piece Cost? | WIRED

Lego Price Data It’s not too difficult to find data for Lego prices and number of pieces. If you just look on the Lego online store. There you can find both the price and the number of pieces for each set. You can even sort them by “themes” – like “Star Wars” or “friends” Even […]

Amazon’s critics misunderstand the impact of its pricing cuts | TechRepublic

While Amazon took a beating last quarter due to pricing pressure from rivals, that same pricing pressure may be helping the cloud giant in ways its critics misunderstand. … While competitors have hitherto failed to match AWS’ cardinal virtue ­convenience,­ some thought that maybe this didn’t matter; that just charging less could be enough. That’s […]

Is Your Pricing Sound? | Action Coach

Consider a business that has a Gross Profit Margin of 40%. A 10% decrease (or increase) in prices will decrease (or increase) Gross Profits by 25% (assuming no change in volume). Depending on the level of fixed expenses, net profit will change more dramatically. But wait a minute; if you decrease prices won’t you make […]

Discussion: Most Pricing Problems Aren’t Pricing Problems

Pricing News LinkedIn Group Discussion You see, most supposed “pricing problems” are usually just symptoms of problems in other areas. Pricing is the point of the spear, where the decisions, actions, and inactions of a bunch of different groups all come together and are made manifest as a price in the market. So, while pricing […]

Webcast: 3rd Annual Pricing Conference | Asia Pricing Professionals

When: August 11-12, 2014 Where: Shangri-La Hotel Kuala Lumpur, Malaysia Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. Since then a huge number of companies in Asia has started focusing on pricing and today it is a well known profession, just as marketing and sales. APP has grown as well and developed […]

The pros and cons of the 99p eBook pricing strategy | Piara Strainge

My personal view is, it’s ok to sell an informational “How To” eBook at 99p, but maybe for a novel the price needs to better reflect the time and energy that went into producing the book. Unfortunately for newbies, the price still needs to be attractive and competitive so people will “take a chance”, but […]

Astros raising ticket prices for 2015 | Ultimate Astros

One day after the pushing back their rebuild a bit by unloading righthander Jarred Cosart and Kike Hernandez in a six-player deal, the Astros informed their fans that they will raise ticket prices in 2015. The Astros, who are in danger of finishing with the worst record in baseball for the fourth consecutive season, had […]

Hey, who needs Rutgers tickets? I got good ones…. and at a better price than you might get! | On the Banks

Well, of course, prices are posted and set. Ahh, not so fast my friend. Rutgers is going to something called dynamic pricing, and it seems it is all the rage. I was further informed that with dynamic pricing: “On August 4th, the general public will have access to purchase single-game tickets at dynamic prices. The general public prices will […]

The Higgins Dynamic Pricing Plan could make cents for LSU football | NOLA.com

The dynamic pricing involves demand and availability, which means the price for a single-game ticket may change as the playing date gets nearer. But the dynamic ticket price will never get lower than the original tiered price. Besides ticket availability and demand, what else could cause price changes in the dynamic plan? According to Brian […]

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Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Tip – Re-Evaluate Pricing for Small Customers for Big Results | Modern Distribution Management

Raising prices is often viewed as a way to scare smaller customers away, but the reality is that small and midsize customers are often less price sensitive than their large counterparts. Don’t be afraid to re-evaluate your pricing strategy for smaller customers, says Jonathan Bein in Making Money with Small Customers. Read complete article here: Tip […]

Using the Internet for New Product Pricing Strategies | Cynthia Kocialski

Are you a new business or start up? Are you stumped when it comes to pricing your products or services? Finding the perfect balance when it comes to price is difficult. You want a price that allows for sufficient profit, while also allowing for plenty of sales. You also want to ensure your prices are […]

The 7-Step Pricing Strategy for Holistic Programs | Massage Today

In our last two columns, we walked you through the steps to create rich holistic programs and private retreats. Ready to take the leap? Fantastic! Now we can guess your next question … “What in the world do I charge?!” To set a fee for a single session, you probably checked out what other therapists […]

This Week in Pricing > 8/2/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management […]

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