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Pricing News Daily > 8/7/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

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Today’s Headlines

When My Price is Too High, Should I Lower It? 5 Situations to Consider! | The Sales Hunter

First off, the idea your price is too high is strictly that — an idea. But like a lot of ideas, it likely doesn’t have merit. Your price is based on the value the customer perceives they are going to receive. It comes down to the sales process you use and how the customer responds […]

YRC Worldwide CFO – How Truckers Are Using Big Data to Overhaul Pricing | WSJ

Trucking companies including YRC Worldwide Inc.YRCW -2.23% are using big data to completely renovate their basic pricing structure. Jamie Pierson, who took up the chief financial officer post at the company in 2011, spoke to CFO Journal’s Emily Chasan about how his company is taking advantage of new technology. Q: Has there been a shift in […]

Strategies for Increasing Pricing Power | Modern Distribution Management

It’s no secret that the biggest players in a given market wield a lot of power when it comes to pricing. They can lower prices and leave other players scrambling. But at the same time, they have the power to raise prices without much fear of losing business. As Warren Buffett has often said: “The […]

The price is right—then it’s not | Internet Retailer

Not many online retailers can survive on sub-1% profit margins. And that’s leading e-retailers to come up with new strategies that minimize the hit to their profits from their competitors’ dynamic pricing. They are choosing which products to compete aggressively on when it comes to price, offering consumers other lures beyond price, and in some […]

Discussion: It’s Time to Embrace Congestion Pricing

Gizmodo Article An ambitious new transportation plan for DC announced last week includes a massive public transit expansion, additional subway line, and beefed up network of bike lanes. But the proposal that’s getting the most attention is the introduction of congestion pricing. Yes, DC wants to charge cars to enter its downtown. And more cities […]

Review over 75 of the Best Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For your convenience, we have also included a […]

The Rise of the $8 Ice Cube | Priceonomics

In 2007, during a business school lecture at UCLA, Roberto Sequeira had a revelation. What if I could design the perfect business? he asked himself, something niche, high-margin, scalable. He ran through a rolodex of potential consumer items — watches, food, clothing — before arriving at his moment of clarity: he’d start an ice cube company. But not […]

The Arrival of the $4,000 Toothbrush | Priceonomics

Rooted in the modern world, Reinast touts its product as one that “merges exceptional functionality with a design that transcends time.” But despite its price, the toothbrush is fairly utilitarian. While the one-piece handle is “manufactured from solid titanium,” it provides little in way of improving the brushing experience, other than a simple antibacterial coating […]

Senate subcommittee examines new pricing policies for contact lenses | Healio Optometry

The Senate Subcommittee on Antitrust Competition Policy and Consumer Rights held a hearing July 30 to explore contact lens pricing strategies initiated recently by contact lens manufacturers that would affect retail price competition, Sen. Amy Klobuchar (D-Minn.) said as she presided over the proceedings. “This is intended as an exploratory hearing to give the subcommittee […]

Norwegian Cruise’s New All-Inclusive Fares Include Unlimited Booze | Businessweek

For decades, cruise lines have promoted themselves as a comprehensive vacation: lodging, abundant dining options, port stops, and on-board entertainment—all in the fare. What’s left? Plenty, according to Norwegian Cruise Lines (NCLH), which is introducing “all-inclusive” pricing for 2015 cruises it sells this month. The package is priced according to the length of the cruise, […]

Pricer’s Points | July 30, 2014

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key […]

Webcast: 3rd Annual Pricing Conference | Asia Pricing Professionals

When: August 11-12, 2014 Where: Shangri-La Hotel Kuala Lumpur, Malaysia Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. Since then a huge number of companies in Asia has started focusing on pricing and today it is a well known profession, just as marketing and sales. APP has grown as well and developed […]

What Amazon’s e-book numbers are and aren’t telling you | LA Times

How much should an e-book cost? Publishers set the retail price for a current e-book, like James Patterson’s “Invisible,” at $14.99. That’s a lot less than a hardcover copy of the book ($25.50), but it’s still more than Amazon thinks a reader should be paying for an e-book; Amazon says the price tag should be […]

Making Money with Small Customers | Modern Distribution Management

There is often a perception in sales that the smallest accounts are not worth the time and effort to obtain the small amount of sales they provide. But a shift in how these customers are served can result in a significant improvement to the bottom line. This article includes: Three approaches for increasing revenue and […]

Coach Rookie Mistake Erodes Luxury Cachet as Sales Slide | Businessweek

Coach Inc. (COH:US) investors cheered yesterday when the bag maker’s profit beat estimates. Their exuberance may be short-lived. Sales fell 7.1 percent last quarter, the fourth decline in a row. The 73-year-old company is still recovering from a rookie mistake — opening outlets all over the U.S. and filling them with cheaper CC logo bags. Goodbye cachet […]

This Week in Pricing > 8/2/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management […]

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