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Pricing News Daily > 9/16/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

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Today’s Headlines

How Xiaomi prices its high-end phones at low prices | YourStory

The pricing conundrum and a wee bit of Economics Pricing is probably one of the most difficult parameters to optimize, for any company. It’d seem simple enough – just sell the product for more than what it costs. But price is determined by several other factors like branding, positioning, marketing, and many times more important […]

Do you have a long-term pricing strategy? | McKinsey & Company

Actively pricing products across their life cycle is increasingly important, particularly in innovation-intensive industries. Failing to do so may forego potential profits or even destroy value. In the late 1990s, the world’s three major independent producers of hard-disk drives invested about $6.5 billion in research and development in the course of just four years. During the […]

Apple Watch price: $349 seems too steep | BGR

When Apple announced its first iPad in 2010, the Wall Street consensus expected the price to be above $900. The device that gave birth to the modern tablet industry instead debuted at $500, shocking many observers. Yet despite the notably low initial price, Apple’s iPad sales lost their growth momentum in 2013 and by the beginning of 2014, […]

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Discussion: Dynamic Pricing – Flight Pricing’s Biggest Scam?

Indiana Jo Blog Want to know what dynamic pricing is? Want to find out how this discriminatory pricing practice used by airlines, is pushing up the cost of your flights? And, most importantly, want to understand how to beat the system to get cheaper prices? Read on… Once upon a time I was a consumer protection […]

iPhone 6 vs. Android One – The Psychology Of Smartphone Pricing | AskMen

“IPhones are sold to people who care about brands,” explains Paul Barter, vice president of research for technology services firm T4G Limited. “They will always sell a higher-priced product and be successful selling phones, MP3 players, tablets, or watches because of people’s willingness to pay for connectedness and cool.” The new iPhone 6 (unlocked) will […]

Revealing the most common pricing myth | Camilla Granberg

Companies need to build a value based pricing strategy in which the price sensitivity of different segments is a known factor. The good news is that there are effective and reliable ways of measuring price sensitivity and purchase behavior, providing valuable input to pricing strategies. As the real life example above illustrates, knowing the difference […]

Your Airbnb Pricing Strategy Sucks | LearnAirbnb.com

Choose the right price for your Airbnb listing and never have to touch again right?  Wrong! If you’re not adjusting your pricing regularly based on competitive trends, seasons, and special events, you’re leaving money on the table.  Here are the most common mistakes made with Airbnb pricing. Pricing Too High Too Early When you first […]

Forget Omni-channel – Retailers Move to Unified Commerce Model | Enterprise Apps Today

Real-time and contextual marketing efforts, customer-based pricing and product availability across all channels and locations are some of the key features of a unified commerce strategy, said Ken Morris, a principal at Boston Retail Partners. “If I need a size 11 brown boot and you only have a size 10, you can tell me where […]

Pricing Quotes

One should always take a little time out to enjoy the lighter side of their profession. Enjoy the following sample from our collection of our favorite pricing related quotes.

“You can determine the strength of a business over time by the amount of agony they go through in raising prices.”

     – Warren Buffett

“There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey.”

     – John Ruskin

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

3 Ways Apple Crushed the iPhone 5 Pricing Strategy | Price Intelligently

Ever since Apple unveiled the iPhone 5, Apple followers have been in a fervor about the new elongated design, the wretched quality of Apple maps, and even about the price. Although I’d love to add more fuel to the fire by speculating as to how my house is now in the middle of a river, […]

Avoiding the “Priceberg” | PROS

Imagine the iceberg threat faced by ships. Typically, 10% of an iceberg is visible and 90% is hidden under the surface, and it’s the hidden portion that can be so dangerous.  Just as today’s sea captains use advanced technologies to navigate threatening waters – and avoid the threat of icebergs – companies also now have […]

Dynamic Pricing – What should you do if your competitors change prices every hour — or even every minute? | Upstream Commerce

Editor’s Note: We recently received some great questions on ourCompetitive Pricing For Online Retail LinkedIn Group Site – worth sharing with our wider audience. Questions such as: 1. What should you do if your competitors change prices every hour or even every minute (i.e. dynamic pricing)? 2. When performing competitive intelligence, how can you ensure apples-to-apples matching […]

This Week in Pricing > 9/13/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology […]

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