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Pricing News Daily > 9/26/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

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Headlines

More Fun With Customer Based Product Pricing Strategies – #1 | Boardroom Metrics

This continues a series of posts around the importance of pricing to the bottom line. Unfortunately, many firms approach pricing in a reactionary and ill informed manner. Inevitably, pricing is far more complex than many organizations realize or resource for. Pricing should be an ongoing process that is recognized for its profit potential, both short […]

Types of Product Pricing Strategies #3 – Customer Based Pricing | Boardroom Metrics

My initial blog on pricing strategy, ‘How To Set Prices To Seriously Increase Profit,’ was written to identify pricing as an under-utilized tool to drive your company’s bottom line. Since pricing is a complex issue for many organizations, I decided to write a series of posts regarding different types of pricing strategies, moving along a continuum […]

The $84 Reason Apple Wants You to Buy the iPhone 6 Plus | Businessweek

Maybe you’re still debating between the iPhone 6 and the iPhone 6 Plus. Apple AAPL has a good reason for wanting you to opt for the larger model. It costs an additional $15.50 to make the larger iPhones, according to a breakdown by researchers at IHS IHS, but the sticker price is $100 higher than […]

Apple CEO Goes From Record Sales to iPhone Stumbles (Video) | Businessweek

Sept. 25 (Bloomberg) — Douglas C Lane & Associates Managing Director Sarat Sethi and Miller Samuel President and CEO Jonathan Miller discuss Apple’s new products and outlook for the company. They speak on “Bloomberg Surveillance.” (Source: Bloomberg) Access video here: Apple CEO Goes From Record Sales to iPhone Stumbles.

Destructive Lifecycle Pricing Strategies | PricingBrew

Our subscriber webinars very often put us in the precarious position of having to be the bearers of bad news. And our latest webinar, “Lifecycle Pricing in B2B” proved to be yet another example of this dynamic. On the one hand, it’s our mission to provide the research and information that Journal subscribers are looking […]

Experimenting With Dynamic Pricing in Small Business | NFIB

Airlines, event venues and hotels have been using dynamic pricing for decades. But small business owners in other industries can also benefit from adjustable pricing formulas to experiment with the market, spur demand during slow periods and maximize profits during their busiest times. According to M. Kim Saxton, clinical associate professor of marketing at the […]

6 Tips for Dynamic Pricing the Smart Way | Spektrix

Everyone knows that hotels are more expensive on a bank holiday weekend, air travel costs more if you book at the last minute and taxis are a bit pricey on New Year’s Eve. Generally speaking, adjusting prices for products or services based on customer demand is something we all accept. So why do we feel […]

San Jose Sharks Use Price Label to Add Value | Pragmatic Pricing

To make sense of this you need to know that the NHL hosts a site called NHL TicketExchange, which is where you can legally go to sell tickets to any game you might not be able to attend. However, you can only sell them for the face value of the ticket. This variable pricing allows […]

Are You Capitalizing on the Power of Pricing? | PROS

Pricing opportunities are everywhere, yet they sometimes seem to be completely ignored when they could easily make or break a business. Everywhere I look, I see these opportunities. My dry cleaner uses pen and paper for its order tracking system, and I wonder why they don’t offer price/product differentiation. Instead of a single price offered […]

New Infographic from Wiser Addresses Why Pricing Strategy Is Essential in Online Retail | Digital Journal

Arguably one of the largest drivers of profits, finding the right pricing strategy is vital for success in today’s hyper-competitive online retail market. Pricing is a concept that is anything but new to retailers, but the ways that they are approaching it are changing quickly. Comparison shopping is now more prevalent than ever, largely due […]

This Week in Pricing > 9/20/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their […]

 

Events and Resources

Webcast: The Fundamentals of Price Segmentation | PricingBrew

Date: Thursday, October 2, 2014 Time: 10 AM Pacific / 1 PM Eastern Demystifying an Essential Ingredient for More Profitable Pricing in B2B Having a solid understanding of price segmentation is critical for anyone that touches pricing in a B2B environment. And just about every effort that seeks to improve pricing has to start with an accurate […]

Seminar: Strategic Pricing Executive Overview | SPA

When: October 8, 2014 | 3:00 – 6:00 pm Where: Houston, TX at the George Bush Intercontinental Airport Marriott Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary […]

Webcast: Learn How IPS Corporation Uses Strategic Pricing Tools to Track Sales Force Accountability | SPA

Tuesday, October 14, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Nick Cassella, President of IPS Corporation’s Plumbing Group will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed […]

Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of over 75 of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary.

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