Pricing News Daily > 9/29/17

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:value innoruption final 0612 rev

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…


 

Headlines

Miami Healthcare Executives Advise National Audience About Impending Price Transparency | PRWeb

Miami Healthcare Executives Advise National Audience About Impending Price Transparency | PRWeb

The SHSMD conference attracted nearly 2,000 healthcare marketing professionals, and the event included sessions from some of the nation’s most distinguished thought leaders in the healthcare marketing and communications space, including Weinbach, Irizarry, and Klass. “Thanks to high-deductible health plans and increasing insurance premiums, the healthcare cost burden is shifting, and consumers bear a greater […]

 

Are St. Louis Protesters Affecting Cubs Clincher Ticket Prices? | Chicago, IL Patch

Are St. Louis Protesters Affecting Cubs Clincher Ticket Prices? | Chicago, IL Patch

CHICAGO, IL — Cubs fans have taken to Facebook and other social media sites to celebrate low ticket prices for the Central Division title in St. Louis on Wednesday. The third-party platform StubHub.com is selling tickets for as low as $6. Some have speculated that protesters in St. Louis may be impacting ticket prices, however […]

 

How Walmart Found Its Footing in the Amazon Era | AdAge

How Walmart Found Its Footing in the Amazon Era | AdAge

The price/convenience equation Walmart’s vaunted lower prices have made life harder for such rivals as Target, Kroger and Dollar General, even if the primary intended targets were Amazon and hard discounters like Aldi and Lidl. In a presentation to corporate officers in May, Rogers outlined Walmart’s marketing strategy, but emphasized this point: “None of this […]

 

Fuel prices: The poster child for the BJP’s mismanagement of the economy | ThePrint

Fuel prices: The poster child for the BJP’s mismanagement of the economy | ThePrint

The deregulation of fuel prices was meant to make things easier for the aam aadmi, it is instead being used to increase taxation. The announcement last week of yet another hike in retail prices of petrol and diesel has created strong resentment across the country, with the average Indian citizen frustrated at the all-time high […]

 

Improved strategic understanding needed for hotel pricing | HotelierMiddleEast.com

Improved strategic understanding needed for hotel pricing | HotelierMiddleEast.com

Allan highlighted the need for hotels and hotel companies to align with an improved strategic understanding of which markets and which segments to target. “The bigger issue is that hotels and hotel companies need to have a better understanding of what particular market segments to target. By not setting leisure rates or corporate rates correctly, […]

 

Spirit Airlines Is Crashing: Is It Still a Buy for Long-Term Investors? | The Motley Fool

Spirit Airlines Is Crashing: Is It Still a Buy for Long-Term Investors? | The Motley Fool

After a strong run in its first several years as a public company, Spirit Airlines (NASDAQ:SAVE) has disappointed investors again and again since 2015. Yet while profitability has been receding, the carrier continued to exceed its long-term goal of generating “mid-teens or higher operating margins” — until now. Unfortunately, a damaging dispute with its pilots […]

 

With a New App, You Can Live the Yacht Life for $120 a Day | Bloomberg

With a New App, You Can Live the Yacht Life for $120 a Day | Bloomberg

Yachting the French Riviera carries connotations of Champagne-fueled deck parties, zipping around the turquoise sea on jet skis, and having a crew to spray your sun-dappled face with Evian mist—all for the bare-minimum price of $10,000 per week. … Sort of like Bolt Bus or MegaBus, Float is built on the principle of dynamic pricing: […]

 

MindBody App Fitness Classes Dynamic Pricing | Refinery29

MindBody App Fitness Classes Dynamic Pricing | Refinery29

If you’ve always wanted to try a fitness subscription service but have been intimidated by the prospect of pricey classes, fitness class booking service MindBody may have a solution for you. Starting this week, the MindBody app, which allows users to find and book fitness and wellness services, will allow fitness studios to opt into […]

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Featured Content and Events

Book: Dollarizing Differentiation Value – A Practical Guide for the Quantification and the Capture of Customer Value

Book: Dollarizing Differentiation Value – A Practical Guide for the Quantification and the Capture of Customer Value

Summary: Now is the time to answer that “value” question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a […]

 

Conference: 28th Annual Fall Pricing Workshops & Conference | PPS

Conference: 28th Annual Fall Pricing Workshops & Conference | PPS

Date: October 24-27, 2017

Location: Hilton San Diego Bayfront in San Diego, California

Hear from our President, Kevin Mitchell, give insight on the conferences we offer.  Please make plans to join us and well over 500 of your peers for the best event anywhere as we discuss Data, Change Management and the Profit Landscape. Don’t miss out on the Early Bird Discount (Buy 2 Get 1 Free). It expires September 15th!

CONFERENCE HIGHLIGHTS

  • 12 Certified Pricing Professional Workshops
  • 4 Breakout Tracks
  • Over 40 Speakers
  • 2 Full Conference Days
  • Over 100 Hours of Networking

 

DigitalPricingSummit_300x250

Conference: Digital Pricing Summit | IQPC

Pricing transformation through digital disruption.

DIGITAL TRANSFORMATION AND E-COMMERCE | DIGITAL PRICING STRATEGIES FOR B2C | E-COMMERCE PRICING IN THE B2B CONTEXT | VALUE CREATION AND CHANNEL MANAGEMENT | DIGITAL SUBSCRIPTIONS AND PAYMENTS | REVENUE MANAGEMENT & COMMERCIAL EXCELLENCE

  • Understand how digitalisation and online services are changing the future of commerce
  • Develop superior pricing strategies in the highly competitive B2C space
  • Explore how digital transformation and ecommerce are interdependent in the B2B context
  • Value creation, communication, managing partners and channel conflict
  • Leverage margin enhancement in digital subscriptions and leveraging digital payment platforms
  • Identify revenue management and commercial strategies for pricing excellence
  • Learn about setting up ecommerce platforms, subscriptions, data analytics and applications for pricing excellence.


The following is a daily-dose of pricing cartoons and quotes, enjoy…

“Nowadays people know the price of everything and the value of nothing.”

     – Oscar Wilde

 



 

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