Pricing Value | Donnelly Creative

Why we need to give companies an education in value, not price
It’s time for copywriters, copyeditors, and proofreaders to flip the script and think about what additional value they can provide clients. It’s time to educate them about value and added value — which of course implies that we’re thinking about value in the first place.

The value we provide might not be strictly financial — indeed most of it may not. Why do people hire copywriters, proofreaders, and copyeditors in the first place? What outcomes do they seek beyond a grammatically correct deliverable?

How can we price based on value instead of by the hour? How can we simplify their pricing structures accordingly? What are we not currently providing to clients today that they so desperately need?

The answers to these questions might not be obvious, but they certainly deserve more thought. Otherwise, this industry will continue to feature a race to the bottom on price. And that doesn’t help anyone because it uses the wrong measures of success all around.

Is my industry immune from commoditization?
If you’ve read this far, you might be wondering what all this means if you’re not a copywriter, copyeditor, or proofreader.

The answer? Everything.

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Pricing Value | Donnelly Creative.

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