OnDemand WTP Pricing Research

Pricing varies wildly in Hogwarts Mystery microtransactions | Android Authority

Perhaps in response to the backlash, including from here at Android Authority, it appears that Warner Bros. Interactive is testing out different pricing structures for the gems you need to buy in Hogwarts Mystery. So far, we have anecdotal data from users in England, via Eurogamer, who are reporting much different pricing for the same products.

For example, some users are reporting that 130 gems cost £0.99, a hefty discount off the original £4.99. However, others say that the same amount of gems costs £0.79 for them, down from an entirely different price of £2.99. Others report no discounts.

Judging from this, it appears Warner Bros. Interactive is doing some A/B testing of its pricing model. In other words, the company is testing different pricing structures for different users to see which model makes the most sense for Harry Potter: Hogwarts Mystery.

A/B testing isn’t unusual, but the massive discrepancy between the pricing that specific users see seems to point to Warner Bros. Interactive having a tenuous grasp of what a “fair” microtransaction policy should be for a game as popular as Hogwarts Mystery. This is quite perplexing, as Harry Potter is one of the most popular franchises in history, and Hogwarts Mystery is an officially-licensed product. How can the company be this ill-prepared?

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Pricing varies wildly in Hogwarts Mystery microtransactions.

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