OnDemand WTP Pricing Research

Pricing your product – it doesn’t have to be so complicated | Joel Gascoigne

In the last week I’ve talked with a few early stage startup founders about pricing. It seems pricing is often a large block for many. It’s understandable, since there are so many decisions to make: When do you start charging? How much do you charge? Do you have a free plan? Do you have a trial period? How many tiers do you have? If you’re like I was, it can also be very difficult to imagine anyone would pay for something you build. To add to that, pricing can feel very final, so it can be hard to take the leap and charge.

I want to share some of my thoughts around pricing based on my experience with Buffer and talking with others who have successful startups out there with pricing plans.

Why you should charge early

One of the most interesting things is that whilst pricing can be the single biggest block for startup founders, I think it can actually also be one of the most powerful things for a startup founder to do.

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Pricing your product – it doesn’t have to be so complicated.

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