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Pricing’s Million Dollar Question: How Much Should You Charge? | DonCrowther.com

Deciding what you should charge is one of the toughest elements of business – whether you’re large or small, established or just getting started.

And, to increase the pressure, what you charge is a huge factor in whether your business succeeds or fails, with almost every studying showing financial issues being among the top 3 causes for business failure.

It’s literally the million dollar question!

I will do a deep dive into how to set your prices in other articles in this series, but we need first to deal with the psychology of pricing.

Because pricing is primarily a psychological game.

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Pricing’s Million Dollar Question: How Much Should You Charge?

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